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In This Issue

Late surge makes Wolves a winner!

Moms are more creative in gift giving for Dads

Fox Network Chairman steps down

CBS' marriage with Thursday Night Football may be short

Who says print is dead?!

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NEW HIRES!!

Marketing Keys is excited to announce the hiring of two outstanding employees:

Maria Evstatieva

Project Coordinator

Rachel Rick
Marketing Coordinator Intern

Please reach out and give Maria and Rachel a warm welcome!

We look forward to these new additions to the Marketing Keys team.

Doreen's Gourmet Frozen Pizza Is Growing!

Doreen's Gourmet Frozen Pizza is growing! The locally produced frozen pizza company is looking to hire professional, energetic, fun employees to work as food demonstrators in local Chicagoland Jewel, Strack and Van Til and Mariano's stores.

Call Doreen's at

708.862.7499 or visit www.doreenspizza.com for more information on the position.

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Do you know a Business Owner or Marketing Director that would be open to new strategies and ideas to reach your customers through an everchanging media landscape? If so, please forward our newsletter to them. Many of our clients have come to us through your kind introductions to your friends and business associates. In return, please let us know how we can help in terms of referring business back to you! roger@marketingkeys.com.

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Welcome to the June issue of Key Notes - Marketing Keys' monthly newsletter. Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently.

Late surge makes Wolves a winner at the box office!

On May 16th, the Chicago Wolves wrapped up their 20th season. Alongside a great playoff push, the franchise also saw a dramatic increase in ticket sales throughout the second half of the season.

The season got off to a slower start with ticket sales due to Chicagoland's horrific winter weather. However, Chicago Wolves ticket sales ended up making a stellar comeback. In fact, the average attendance during this past 2013-2014 season was a touch higher than last season's numbers, 5% higher than the 2011-2012 season, and a whopping 12% more than the 2010-2011 season.

Marketing Keys has been the agency of record for the Chicago Wolves for the last 3 seasons. We take a multi-media approach reaching the Wolves' primary target through maximum efficiency by utilizing out of home, online, radio, television, print, and other proven ROI methods.

Here are some examples of creative placement that our team employed for the Chicago Wolves this past season:

Front page ad in the Chicago Tribune Sports Section

Static Board on I-290 at Cicero

Online Retargeting Campaign - Chicago Sun Times

Digital Billboard

Read more about this season's ticket sales in Crain's Chicago Business.

Moms are more creative in gift giving for Dads

What's the difference between marketing for Mother's Day and marketing for Father's Day? Brands who focus on Mother's Day generally undertake an emotional, aspirational tone, while Father's Day advertisers prefer to focus on practicality and the needs and wants of the Father figure.

Another difference between the two holidays are the shoppers themselves - studies show that women shoppers are much more creative with their purchases for fathers or husbands, and social media and email marketing are expected to play a large role in this year's Father's Day marketing push.

Dalia Strum, president of Dalia Inc., makes the point that, "Marketing for Father's Day is different than Mother's Day because those [Mother's Day] purchases are based on emotional triggers [such as] love, appreciation and sometimes even a little guilt... Purchases for Father's Day are based on product awareness and then the needs and wants of the individual."

This year, we will see many multi-channel approaches by advertisers. Brands will market products to moms on various outlets, and reinforcement, reminders, and most importantly, calls-to-action. This will most likely include e-mail, mobile, and social campaigns.

Fox Network Chairman Steps Down

Just a few weeks ago, Marketing Keys was watching Fox Broadcasting Company Entertainment Chairman Kevin Reilly pitch upcoming shows to ad buyers at the Fox Upfront. Now, Kevin Reilly announced last Thursday that he is leaving the network.

Since 2012, Fox has lost its hold of the coveted 18-49 demographic to NBC. During his time at the network, Reilly oversaw a lot of Fox's success stories like "Brooklyn Nine-Nine", "Sleepy Hollow", "Glee", "New Girl", and "The Following". Now, Fox's enormous hit "American Idol" is constantly slipping in the ratings, and doesn't show many signs of recovery.

Reilly stated that he has been "discussing this transition for a while" with Fox Networks Group Chairman-CEO Peter Rice, and felt that "the time was as right as it could be" with the network's new programs slated for next season.

CBS' marriage with Thursday Night Football may be short

Upfront season may be over, but the drama continues. During CBS's Upfront last month, there was quite a bit of chest thumping over their $250 million Thursday Night Football package awarded by the NFL for the 2014 season. The problem? CBS only has a one-year contract, as opposed to NBC, ESPN, and Fox who have decades-long NFL deals.

Other networks are already eyeing CBS's 8-game package of early-season Thursday Night games for the 2015 season.

A few more reality checks about the CBS deal: Only half of the regular season is included in the deal, and the game broadcasts are actually not exclusive to CBS - they will be simulcast on the NFL Network as well.

With this being said, CBS isn't taking any chances. The network has a 6-to-8-month window to take ownership of Thursday Night Football. CBS is bringing on lead NFL announcers Jim Nantz and Phil Simms, and the first-string production team that works its AFC Sunday afternoon package, on Thursday night. Nantz and Simms will broadcast 14 of the 16 games, meaning they'll be working on later-season games running only on the NFL Network. CBS is also producing the games and will also blend in announcers and analysts from NFL Network to keep the league happy and effectively make the two networks partners rather than rivals.

It is up in the air who will win this deal for the next season, but for now, let's see what CBS can do.

Who Says Print is Dead?!

Mas Por Mas, a Mexican free newspaper, launched a recent campaign in which it rigged paper towel dispensers in select corporate, mall, and theater restrooms in Mexico City with WiFi printers. As patrons went to dry their hands, the paper towel machine/printer dispensed real-time breaking news on each sheet.

Using QR codes that directed the patrons to the newspaper's website, unique visitors shot up almost 40% in two weeks. Talk about innovative! Here's the video accompanying the campaign:

Tweet of the Month
MarketingKeys Roger Keys - May 2nd Shake up your company's #socialmedia game with these 4 ideas: http://ow.ly/xwvhP #SMM #marketing Follow us on Twitter

Until next month, may all of your marketing dreams and goals
come true! And - if they don't - we are here to help.

Sincerely,

ROGER KEYS
MARKETING KEYS