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In This Issue
Is Google "Googling" for new Office Space?
Your Summer Getaway may cost you more!
Radio Disney to Power Off in 7 markets
Broadcast TV Will Not Be Taking Summers Off
Newspaper Printing 'Red' Ink through 2017
Tweet of the Month

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Greetings!

Welcome to the June issue of Key Notes - Marketing Keys' monthly newsletter. Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently. Enjoy - and for all you Dads out there - Happy Father's Day!

 

Is Google "Googling" for new Office Space?

Google Inc. is mapping new office territory in Chicago. The Mountain View, Calif.-based technology giant is in talks to move its Chicago office to the city's meatpacking district, where it would lease more than 200,000 square feet, sources say. If a deal is struck, it would dramatically reshape the gentrifying Fulton Market-Randolph area, where foodies flock to a thriving restaurant row but major office tenants have yet to arrive.

Landing one of the world's most recognizable companies would bring instant legitimacy to an office market now made up of small tenants in low-rise loft buildings. And the departure of Google's more than 500 Chicago employees would represent a rare loss for tech-centric River North, downtown's hippest and tightest office submarket.

"Google is an unbelievable engine," says Chicago tenant broker Bob Chodos, a principal at Seattle-based Colliers International who is not involved in the Google deal. "Wherever they go gets bigger."

Google's employees, mostly in sales, are outgrowing the Kinzie Street tower where the company's lease for about 150,000 square feet expires at the end of 2015. As Google expands here, it is expected to need more than 200,000 square feet, and possibly up to 300,000, sources say.

 

Groupon Inc., an early driving force in River North's emergence as a tech district, has grown its headquarters to fill about a quarter of the 1.4 million-square-foot former Montgomery Ward & Co. warehouse on Chicago Avenue, a structure that is almost fully leased.

 

 

  

 

Your Summer Getaway may cost you more!

Two weeks after Universal Orlando Resort became the first Orlando theme park to break the $90 threshold for a single-day, single-park ticket, Walt Disney World Resort has announced adult admission to the Magic Kingdom will increase $6, to $95 ($89 ages 3-9), effective Sunday.

Single-day admission to its other Florida parks, Epcot, Hollywood Studios and Animal Kingdom, is slightly lower at $90, adult and $84, ages 3-9.

This marks the first year in what has become an annual rite, that Disney has introduced two different rates for single-day admissions to its Orlando parks.

At Disneyland, cost of a one-day one-park adult ticket will increase from from $87 to $92 and a one-day park hopper ticket goes from $125 to $137. Disney has also suspended discounts formerly given to Southern California residents.

Multi-day admission tickets, which are more popular -- and more economical -- have also increased. Overall, price hikes range from 1% to 15%.

 





 
   
Radio Disney To Power Off in 7 markets
 

Variety is reporting that Disney has put up the for sale sign at seven of its medium market "Radio Disney" stations.

 

 

The stations reportedly going up for sale are:

 

  • 1460 WDDY Albany, NY
  • 1190 KPHN Kansas City
  • 99.5 KDIS-FM Little Rock
  • 1640 WKSH Sussex/Milwaukee
  • 1290 WDZY Colonial Heights/Richmond
  • 910 KWDZ Salt Lake City
  • 1160 KRDY San Antonio
  •  

    The move follows a similar cutback in 2010 when Disney shut down and later sold eight Radio Disney stations. Disney has been placing extra emphasis on digital distribution of the network. Variety states that the company will continue to operate their owned stations in the top 25 markets.

 

 

Broadcast TV Will Not Be Taking Summers Off

 

Once contented to hang up the "gone fishing" sign and stockpile their summer schedules with lowest common denominator reality fare, the broadcast TV networks are taking a decidedly different approach this year. As if they've finally come to acknowledge that the laissez-faire approach essentially allowed cable to hijack the warm-weather GRPs, the Big Four this summer are programming an unprecedented number of scripted series.

Along with a goulash of burnoffs and hangovers from the just-concluded 2012-13 season, broadcasters are hoping to keep viewers tuned in during the sweaty months with a barrage of big-budget dramas. Among the more ambitious projects are the 13-episode CBS sci-fi strip Under the Dome, ABC's sudsy Brit reboot Mistresses and the international cop drama Crossing Lines (NBC). Produced by Steven Spielberg's Amblin Television and CBS Television Studios and based on Stephen King's Yellow Pages-sized 2009 novel, Under the Dome is arguably the biggest thing to hit the summertime airwaves since, well, ever.

 

 

 

 


 

Newspapers Printing 'Red' Ink Through 2017
   

Despite the promise of online paywalls and gains in digital readers, U.S. newspapers' total revenue will continue to decline through at least 2017, a new report said.

Total U.S. newspaper revenue is projected to slip at a combined annual growth rate of 2.9% between 2013 and 2017, as circulation trends improve but advertising falls at a compound annual rate 4.2%, according to the latest annual Global Entertainment and Media Outlook from PricewaterhouseCoopers.

"There are some very positive signs about the resilience of the industry, but a lot of that lost revenue won't necessarily come back," said Greg Boyer, managing director at PricewaterhouseCoopers'  entertainment, media & communications practice.

Some of that promise comes in the form of more readers online. Newspaper websites drew more than 100 million unique visitors in 2012, according to the Newspaper Association of America. They also saw a 7% boost in unique visitors between the ages of 21 to 34. As more people go to newspaper websites, digital advertising is expected to increase through 2017, growing at a compound annual rate of 9.7% between 2013 and 2017, the report said. But the gains won't be enough to offset the 7.8% compound annual decline in print ads.

Newspaper revenue from digital ads in 2017 is projected to hit $5.5 billion, compared with $12.8 billion in print.

Circulation revenue is projected to slip at an annual compound rate of just 0.2% between 2013 and 2017, helped by a 29.8% increase in digital circulation revenue thanks to the introduction of online paywalls. The slide in print circulation revenue will continue, but at a slower rate, dropping by 1.8% over the next four years. The bulk of circulation revenue -- $9 billion -- comes from print, with the other $1 billion a result of digital subscriptions.

The shifting landscape of the newspaper industry is giving circulation revenues a greater piece of the overall pie. "As advertising revenue has declined, this shift toward greater share of income from circulation has been imperative," the report said. "Securing the future loyalty of readers, while avoiding large discounts on subscriptions, is more of a priority than ever."

 
Tweet of the Month.
MarketingKeys Roger Keys

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Until next month, may all of your marketing dreams and goals
come true! And - if they don't - we are here to help.

 

Sincerely,

 


ROGER KEYS
MARKETING KEYS