|
 Please Like us on Facebook
| |
We promise to be a trusted resource! |
 |
The Chicago Home Show is hosting a free expo from 10am to 5pm, this Saturday and Sunday at Georgio's Comfort Inn & Conference Center in Orland Park, Illinois. The Chicago Home Show will feature experienced local firms, willing to give advice and guidance on all of your remodeling, renovation and repair projects. For more information or directions to the show, visit the The Chicago Home Show's official website.
|
|
MORE THAN A GAME
|  | |
Want a unique idea for Valentine's Day? The Chicago Wolves begin a four game home stand at Allstate Arena this Thursday, Valentine's Day, at 7pm. Then on Saturday, start the weekend off right by bringing the kids to the free Fun Fest prior to the game, featuring the Radio Disney Road Crew. Sunday the Wolves take on the San Antonio Rampage for a 3pm puck drop.To order tickets, or for more info., call 1-800-THE-WOLVES or visit http://www.chicagowolves.com/
|
|
Editors Note:
| | |
In the January, 2013 edition of the Marketing Keys newsletter, we made referrence to Current TV, the cable news network, co-founded by former Vice President Al Gore. Just prior to the newsletter being released, Current was sold to Al Jazeera.
|
|
KEY REFERRAL! |
Do you know a Business Owner or Marketing Director that would be open to new strategies and ideas to reach your customers through an everchanging media landscape? If so, please forward our newsletter to them. Many of our clients have come to us through your kind introductions to your friends and business associates. In return, please let us know how we can help in terms of referring business back to you! roger@marketingkeys.com. |
|
|
Greetings!
Welcome to the February issue of Key Notes - Marketing Keys' monthly newsletter. Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently. |
|
Extra! Extra! Read All About Us!
|
Thanks to many of you - our valued clients and trusted media partners...Marketing Keys has been selected to be featured
in the latest issue of Pioneer Press!
NORTHBROOK, IL - In 20 years of selling radio advertising, Roger Keys estimates that he has worked with more than 600 businesses. That's why his decision to start his own advertising agency six years ago was a no-brainer for him.
"I worked with ad agencies all those years and I learned a lot about how agencies negotiate media and how they get the best prices, and the strategies they use, said Keys, who holds a BS in Journalism from the University of Kansas, and who spent most of his career at WLS radio in Chicago. "I also had so much experience cold calling on direct businesses and developing new business, which is what an agency needs to do."
To read more:
http://northbrook.suntimes.com/news/17988182-418/keys-to-success-come-from-past-experience.html
|
|
|
 The Post-Super Bowl Buzz
Dozens of brands spent close to $4 million each to run 30-second spots in the Super Bowl. But did they get their money's worth?
Budweiser, Doritos and Audi had the biggest improvements in consumer perception after the game, according to YouGov's BrandIndex, a brand research service. But out of 25 Super Bowl advertisers measured, only nine had a statistically significant increase (8 points or above).
The results could reflect the fact that as much as people engage with Super Bowl ads, they're also seeing more of them. Viewers saw 47 minutes of ads in 2012, up from 40 minutes in 2003, per Kantar Media.
Social media turned out to be a leading indicator. The brands that got the most online comments during the game often had the biggest increase in buzz score afterwards. Exceptions were Taco Bell and Calvin Klein, which didn't crack the top 10 in brand buzz.
| BrandIndex Super Bowl Analysis: General Population Buzz scores | | Brand | Baseline Average: (December 30th - January 19th) | Average Day 1 and Day 2 (Feb 4-5) | Change in Score (Day 1-2 vs. Baseline) | | Budweiser | 10.2 | 28.9 | 18.7 | | Doritos | 15.9 | 32.3 | 16.4 | | Audi | 9.0 | 23.7 | 14.7 | | BlackBerry | 0.2 | 12.8 | 12.6 | | Coca Cola | 17.6 | 29.5 | 11.9 | | Samsung | 21.2 | 31.1 | 9.9 | | Toyota | 14.0 | 23.2 | 9.3 | | Volkswagen | 15.6 | 24.8 | 9.2 | | Pepsi | 12.1 | 21.0 | 9.0 | | M&M's | 19.9 | 26.7 | 6.7 |
|
|
Pandora Shifts Focus Away from Desktops
Pandora is finally adding more features from its desktop experience to its mobile apps as it looks to cater to the growing number of its listeners who have never used the web version of the streaming radio service.
"Most Pandora users now have never used Pandora on the desktop," said Pandora Chief Marketing Officer Simon Fleming-Wood.
What percentage of users exactly, he wouldn't say. But more than 50% of Pandora's registered users - which the company says now number more than 175 million - have never logged onto the desktop service, he said. And more than 75% of Pandora listening hours now come from people using the service on phones, tablets, or other connected devices.
"Until this release, a lot of our innovation has been delivered on the web and has not made it to the mobile phone," he said.
But the habits of its users have now forced the company's hand. With the relaunch of the apps for Android and Apple iOS devices, Pandora is adding a few main features: the ability to view lyrics, musical qualities of songs and other info about artists, songs and albums; new social functionalities that let Pandora users follow other Pandora members who create personal music profiles; and, perhaps most importantly, tools to let listeners share to Twitter and Facebook individual songs as well as stations they've created.
Pandora brought in $100 million in mobile revenue in its 2012 fiscal year, according to the company. But the company still deals with the reality of the high royalty charges it must pay to let its users listen to songs. As a result, the more it increases usage, the higher its expenses grow. It also has to combat the fact that mobile ads typically bring in considerably less money per ad than desktop ads.
Founder Tim Westergren used Pandora ads to urge listeners to contact their congressional representatives about what Pandora called "discrimination against internet radio." In the audio ads, Mr. Westergren cited Pandora's "dramatically unfair music costs" that ate up more than 50% of the company's revenue last year.
|
|
THIS COUPON DOESN'T TEAR
Juniper Research says that mobile users are likely to redeem 10 billion mobile coupons this year, up more than 50% over last year. And though mobile coupons have been slow to catch on, they have a higher average redemption rate of 10% compared to traditional print media and PC coupons which is around 1%.
eMarketer has some additional information on the subject. They say that digital coupon usage via a PC has reached a plateau. People are still using coupon codes and printing coupons, but growth has flatlined.
Smartphone coupon usage rose 66% last year. As you can see from this chart, the change percentage is expected to decline but only because we saw such a rapid adoption in 2010 and 2011.
The percentage of smartphone users who redeem mobile coupons will continue its slow but steady growth.
Are extreme couponers going to give up their paper circulars in favor of digital magic? Probably not, but mobile is making it easier for the occasional couponer to try a new product at a discount with very little advance planning. Phones aren't the only thing getting smarter. Retailers are too.
|
Tweet of the Month.
| MarketingKeys Roger Keys
Follow us on Twitter
|
|
|
Until next month, may all of your marketing dreams and goals
come true! And - if they don't - we are here to help.
Sincerely,
ROGER KEYS
MARKETING KEYS
|
|
|
