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Only True Supermarket now open in Crestwood!
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Ultra Foods - Chicagoland and NW Indiana's grocery warehouse - just opened a new grocery store in the former Dominick's Finer Foods at 13180 S. Cicero Ave. in Crestwood.
Tremendous workload of modernizing the location had delayed the project opening. Ultra Foods opened in June to many happpy shoppers and will be the only true supermarket in the village.
Marketing Keys is the Agency of Record for the Grand Opening campaign which consists of heavy outdoor through the remainder of 2012.
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KEY REFERRAL! |
Do you know a Business Owner or Marketing Director that would be open to new strategies and ideas to reach your customers through an everchanging media landscape? If so, please forward our newsletter to them. Many of our clients have come to us through your kind introductions to your friends and business associates. In return, please let us know how we can help in terms of referring business back to you! roger@marketingkeys.com. |
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Greetings!
Welcome to the July issue of Key Notes - Marketing Keys' monthly newsletter. Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently. |
 Graphic ads scare 50,000 to Kick the Habit
Fear works. The federal government's use of scare tactics in its national ad campaign to stop smoking has prompted a record number of smokers to give up the habit. According to the Center for Disease Control and Prevention, 50,000 smokers will end their addiction as a result of the campaign, which ran for 12 weeks between March 19 and June 10.
During the campaign, call volume to 1-800-QUIT-NOW more than doubled to 365,000. Weekly website visits to www.smokefree.gov tripled compared with levels prior to the campaign, adding more than 417,000 unique visitors. Quit attempts numbered 500,000.
"These initial results suggest that the campaign will help even more people quit than we had hoped," said CDC director Thomas Frieden.
The $54 million ad campaign, called Tips From Former Smokers, is the government's first mass-media national anti-smoking campaign in 30 years. Marketing Keys is the agency of record for the Illinois Tobacco Quitline - 866-Quit-Yes- the state's local helpline that helps tens of thousands of Illinois residents each year kick the habit.
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 FTC Warns Advertisers About 'Up To' Claims
Advertisers need to be careful if they use the phrase "up to" in claims about their products. The Federal Trade Commission issued a new guidance warning advertisers that telling consumers they will save "up to 47 percent in energy costs" are likely to believe they will get that result. The FTC's guidance was based on a study it conducted in May that found that consumers believe "up to" means they will get the maximum savings. The new guidance is part of the agency's efforts to make sure that environmental marketing claims-a popular marketing trend among advertisers-are truthful and based on scientific evidence. The FTC conducted the study after it settled a round of charges in February against five window manufacturers that made unsupported claims about the energy efficiency of their windows and how much the windows would reduce consumers' heating and cooling bills. The FTC is in the process of reviewing its guidelines for environmental marketing claims, known as the green guides. |
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Facebook and NBC:
A New Olympic Event!
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Facebook and NBC is announcing a collaboration for trans-media coverage of the upcoming Olympic Games.
The deal, reported in The New York Times, means NBC will be able to tap Facebook data to inform its TV coverage. One manifestation will be a "Facebook Talk Meter," that will display what viewers are chattering about related to the Games. In an interview with The Times, Gary Zenkel, the president of NBC Olympics, said that the social network's huge size (900 million users and counting) plus its young-skewing demographics were a key draw. Zenkel characterized the Facebook overlay as part of "our continuing efforts to reassemble the audience" that has splintered with the introduction of digital media.
No money is changing hands in the deal, according to the report, which assumes that both will benefit from the collaboration.
Meanwhile, Twitter, which recently announced a cross-platform agreement with ESPN, is also expected to link up with NBC for this year's Olympics coverage, according to the report.
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Sports on TV stimulates Ad market!
Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period. According to a new report from Kantar Media, clients in Q1 invested $17.8 billion in TV time, up from $16.5 billion during the first three months of 2011. Leading the charge was broadcast TV, which boosted its ad sales revenue by 7 percent to $6.09 billion. Cable networks also enjoyed a 7 percent lift, taking in $5.72 billion in sponsorship dollars.
Sports programming was the prime mover behind the increased national TV spend. According to Jon Swallen, chief research officer at Kantar Media North America, more than two-thirds of the dollar volume growth was generated by live sporting events-chief among these being the NFL Playoffs and Super Bowl and the NCAA Men's Basketball Tournament.
Comparisons were helped by the college hoops timetable, as the Final Four Games were played on Saturday, March 31 (i.e., the final day of the quarter). A year ago, the Final Four aired on April 2.
Without all those sports dollars, the increases would have been much more modest. Spanish-language TV boasted the largest gains on a percentile basis, as ad sales at Univision, Telemundo and other outlets collectively rose 21 percent to $1.24 billion. Syndication dollars grew 16 percent to $1.29 billion, and spot buys inched up 3 percent to $3.42 billion.
According to Kantar, the top 10 broadcast advertisers upped their spend by 4 percent to $1.28 billion, although there were some striking year-to-year shifts among the individual accounts. Top spender AT&T slashed its Q1 broadcast investment by 23 percent ($179.1 million), while Anheuser-Busch InBev, Yum! Brands, Apple and Kraft went in the opposite direction.
All told, the ad market grew 3 percent versus the prior-year period.
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Tweet of the Month.
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Until next month, may all of your marketing dreams and goals
come true! And - if they don't - we are here to help.
Sincerely,
ROGER KEYS
MARKETING KEYS
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