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NEW CLIENT!
Marketing Keys proudly welcomes its newest client.
WineStyles - with (9) Chicagoland locations.
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NEW OFFICE!
Marketing Keys proudly announces its move to 150 N. Michigan Avenue on the 28th floor. The company's first day at the new space will be on Wednesday, November 28th. Please have your Accounting Department remove the 5 Revere Drive Northbrook address from any billing, invoicing and payments. Effective 11/28/12, please send invoices and correspondence to:
Marketing Keys
150 N. Michigan Avenue
28th Floor
Chicago, IL 60601
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NEW EMPLOYEES!
Marketing Keys could not be more pleased to announce our new hires! Please give them a warm welcome to our Small Shop with Big Ideas!
Christen Nash
V.P./Client Relations
DePaul University
Kaitlin Shifley
Marketing Coordinator
IUPUFW
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KEY REFERRAL! |
Do you know a Business Owner or Marketing Director that would be open to new strategies and ideas to reach your customers through an everchanging media landscape? If so, please forward our newsletter to them. Many of our clients have come to us through your kind introductions to your friends and business associates. In return, please let us know how we can help in terms of referring business back to you! roger@marketingkeys.com. |
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Greetings!
Welcome to the November issue of Key Notes - Marketing Keys' monthly newsletter.
Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently. |
WILL CASH REGISTERS BE "JINGLING" THIS HOLIDAY?
 The National Retail Federation (NRF) predicts that holiday sales this year willincrease 4.1 percent to $586.1 billion - that's just above the 10-year average of 3.5 percent growth for annual holiday sales increases. However, it is down from the 5.6 percent growth figure from a year ago. Holiday shopping season sales are vital to retailers because they account for around a quarter of annual retail sales in a typical year. Macy's plans to hire about 80,000 seasonal workers, a 2.5 increase from last year, in order to staff up its Macy's and Bloomingdale's stores, and also to add staff
to its call centers, distribution centers and online fulfillment centers. More and more shoppers also will be purchasing online this holiday season. The group predicts online holiday sales will grow 12 percent over last year's figure. Total online spending this holiday season is estimated to be between $92 billion and $96 billion.
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WILL OBAMA'S RE-ELECTION BE GOOD FOR THE AD INDUSTRY?
 What do the recent election results mean for the Ad
industry? President Barack Obama rode an overwhelming advantage in the Electoral College - and a slight margin in the popular vote - to win another (4) years in the White House. What exactly does that mean for us marketers?
Well - one thing to watch out for would be the tax
deduction for advertising costs. That could be revisited. While Obama didn't bring it up during his first term, it's
just the sort of tax loophole that was mentioned during
the debates. Online privacy is another area of concern. William Rice, President of the Web Marketing Association, is certain that a second Obama term would result in stricter controls on gathering personal information on the internet. During his first term, Obama's administration made a number of moves toward restricting marketing aimed at children, especially in regard to to food marketing. The real action, of course, happens in Congress. And with the Republicans maintaining control of the House and the Democrats keeping their
majority in the Senate, it is conceivable that not much will change. |
LEARNING FROM THE PRESIDENTIAL CAMPAIGN:
 Despite nearly 8% unemployment, a weak economy and millions of dollars in negative advertising, President
Obama managed to pull off a sizable Electoral College win
this Election Day. What did Obama do that we can learn from?:
1) Testing
A large portion of the cash raised online came through an intricate, metric-driven e-mail campaign in which dozens of fundraising appeals went out each day. Many
of the emails sent to supporters were just tests, with different subject lines, senders and messages. Inside the campaign, there were office pools on
which combination would raise the most money, and often the pools got it wrong. 2) Facebook Advertising Works
In Obama's 2012 campaign, Facebook worked and Obama used it beautifully.
During the final weeks of the campaign, Obama's supporters received pictures of their friends in swing states. They were then urged to click a button asking the swings state voters to register to vote, vote early or get to the polls. The
campaign found that the tactic worked 20% of the time mainly because the
message came from someone they knew. 3) All the Money In The World Can't Overcome Bad Advertising
Mitt Romney poured millions into swing states to convince voters that voting for Obama and other Democrats would be against their self interest. Many of these
ads were crude and insulted the intelligence of targeted voters.
4) Demographics are changing
Romney failed by focusing too exclusively on White Men. George H.W. Bush won the White House in 1988 with a 426-111 electoral college landslide over Michael Dukakis by garnering 60% of the white vote. Romney got 59% of the white vote, but in 24 years, the country had changed so much demographically that Romney was trounced in the electoral college. Marketers should be wise to see that and try to reach a broader demographic in their ad campaigns as they see fit. |
An Apple A Day Keeps The Landlord Away! A recent report cited Apple Stores as having twice the sales per square foot of any other U.S. retailer. Apple average $6,050 in sales per square foot. #2 is Tiffany & Co. with $3,017 in sales per square foot. No other U.S. retailer exceeded $2,000 in sales per square foot. Aside from having the highest sales per square foot, Apple also ranked among the top 10 retailers for highest sales per store, with $51.5 million. Impressive figures for a company that has been around for a little more than a decade. Apple has opened up 33 new retail stores in the past year and currently has 390 stores in operation, 250 of which are in the U.S. The company's total revenue from retail stores in the past quarter was $4.2 billion. That's some "Apples"! |
Tweet of the Month.
| MarketingKeys Roger Keys
Follow us on Twitter
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Until next month, may all of your marketing dreams and goals
come true! And - if they don't - we are here to help.
Sincerely,
ROGER KEYS
MARKETING KEYS
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