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MUST DOS! On September 6th, The Newberry - Chicago's Independent Research Library celebrated its 125th year - and opened a commemorative Exhibition. The exhibition features 125 of the rarest, most spectacular objects out of their collection of more than 2 million items. Some of these items on display include a rare correspondence from a slave husband to his free wife, Joseph Whitehouse's journal from the Lewis and Clark Expedition and baseball cards from the early 1900s of Tinkers, Evers and Chance (the Cubs famous Doubleplay combination from that era). The exhibition will run through the end of the year and is free. The Newberry has chosen Marketing Keys as the outsourced media expert for the 125th Anniversary campaign along with other campaigns. |
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WALK THE WALK!
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On September 30, you can join myself and my family for the annual American Lung Association Fight For Air Walk. The event takes place on what usually turns out to be a beautiful, crisp Fall Sunday morning in one of the most picturesque settings - the McDonald's Hamburger University campus in Oak Brook, IL. Each year, too many lives are lost to lung disease and this is your chance to walk, raise money and make an impact in their honor. By joining in on the Walk, you are making the commitment to fight lung disease so everyone can breathe easier - including you! I hope to see you there! For more information...
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KEY REFERRAL! |
Do you know a Business Owner or Marketing Director that would be open to new strategies and ideas to reach your customers through an everchanging media landscape? If so, please forward our newsletter to them. Many of our clients have come to us through your kind introductions to your friends and business associates. In return, please let us know how we can help in terms of referring business back to you! roger@marketingkeys.com. |
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Greetings!
Welcome to the September issue of Key Notes - Marketing Keys' monthly newsletter. Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently. |
ADVERTISING FORECAST: Sunny for TV, Cloudy for Social Media
4th Quarter is generally a huge time for advertisers as they gear up for the Holiday Shopping Season. TV will be getting more than its fair share of ad dollars this quarter thanks in large part to political spending. However, they may also be getting a nice spike from another source. According to Ed Atorino, a media analyst for Benchmark Company, consumer product companies are moving some money previously earmarked for social media into TV. Atorino stated, "A lot of companies tested it and it turned out, particularly for some, (that) it helps out brand identity but it doesn't really sell stuff." Facebook is on track to collect only 4.2 billion in global ad revenue this year - down from its estimate from 5 billion. A media executive stated, "That's a good thing for anybody who's not Facebook and trying to get advertising." However, there is one Social Media site that is making gains. LinkedIn has made great strides in landing pieces of digital budgets. In its most recent earnings statement, LinkedIn reported revenue from its marketing products rose 64% from the same quarter last year to 63.1 million.
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EXTRA, EXTRA! WATCH ALL ABOUT IT!
 When Tribune Company emerges from its nearly four year bankruptcy (perhaps as soon as this Fall), its extensive portfolio of newspapers, television stations and other media holdings will look roughly the same, but it will be a vastly changed company. For the first time, the company will face a brave new world where the core value of the Tribune stable of properties is in broadcasting, not publishing, which is the company's heritage. The 165 year old company will now be a TV station group that also owns newspapers, including the Chicago Tribune. Tribune Company's 23 television stations - including WGN-TV in Chicago, KTLA-TV in Los Angeles and WPIX-TV in New York - now represent the majority of the company's cash flow and net worth. Tribune Company's newspaper holdings, which also include the Los Angeles Times and six other daily publications, have withered to $623 million in total value, according to financial adviser Lazard. In 2006, entertainment mogul David Geffen made a $2 billion cash offer for the Los Angeles Times alone. For Tribune Company, the overall picture looks much better for its TV business than its publishing business. Publishing revenue has dropped from 4.1 billion in 2006 to $2 billion last year, while broadcast revenue declined slightly from $1.4 billion to $1.1 billion in that period, according to Lazard. Lazard projects that by 2014, broadcasting will account for three-fourths of Tribune Company's cash flow. |
 #readthisnow
What is all the commotion about #hashtags? You may have seen these #hashtags all over twitter and wondered what this new language is. The # is paired with a word or phrase to perform a variety of functions. Twitter users attach hashtags to tweets as search mechanisms, categorizing tools and marketing tactics. In your business' case, you may choose to attach a hashtag such as #smallbiz or - in my case - #smallshop. Or you may want to include a # after your company name such as #marketingkeys. This will improve the chance that other Twitter users will find your tweet in targeted Twitter searches.
Here are (5) tips to improve your brand's hashtag strategy:
1) Seek Business, Specific Conversations
If you use Twitter for nothing else, use it to learn from others.
Head to hashtags like #SMB or #smallbiz for advice, resources and
current news of the small business variety. If you seek a more
specific conversation, narrow hashtags down by topic. The
#marketing hashtag may contain a ton of relevant information
that may pertain to your business. Or you may want to take a
peek in #startups or #entrepreneurs for inspirational profiles in
the space.
2) Keep it Simple and Consistent
Keep your # simple and direct. Don't create long, complex
hashtags. Pair the tweet with hashtags like #apps and #SmallBiz
instead of #smallbusinessappsandtools. Overly complicated
hashtags are not search-friendly so your tweet will get buried
quickly.
3) Create your own Hashtag
Hashtags are a great way to generate buzz around a marketing
campaign. Domino's Pizza encouraged followers to tweet with
#letsdolunch - once the number of tweets reached 85,000,
Domino's dropped prices by more than half during 11a-3p that day.
Or turn to Twitter when launching a contest. Simply ask people to
tweet with a specific hashtag when they submit ideas, jokes or
photos. That way, when the entry period is over, you'll be able
to easily locate submissions in one place.
4) Organize Social Dashboards by Hashtag
One of the most convenient ways to stay on top of relevant
hashtags is to easily designate easily accessible columns within
your social dashboard. Whether you use HootSuite or TweetDeck,
you can establish columns by social network, search term,
Twitter list or hashtag.
5) Take Advantage of Follow Friday
In January 2009, Micah Baldwin announced on Twitter that he
would suggest people to follow every week from then on. The
Follow Friday trend soon took off with the hashtag #FollowFriday,
but it is now more commonly shortened to #FF. It's a great excuse
for your business to join the conversation and get its name out
there. |
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A SUPER SUNDAY SELL OUT!
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Our Chicago Bears have played just (1) regular season game but CBS has announced within the last week that Super Bowl ad slots are more than 90% sold out. The announcement comes five months before the game's broadcast on February 3, 2013. The :30 slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. With a sell-out of (60) :30 slots, CBS can take home a cool $225 million. It really doesn't matter that unemployment hovers around 8.3% nationally. When it comes to Super Bowl ad sales, there is no slowdown.
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Facebook Ad is "Purrfect"! Flyers didn't help. Going door to door came up empty. James Woodley was very sad. His cat, Zion, had gone missing, and Woodley was losing hope. That is - until he turned to Facebook. Woodley created a page called "Find Zion." He put out a status update, asking friends to look at the Page, like it and share it to try and get some reach outside of his network. The cat had been missing for two days. In order to get the word out about his missing pet, Woodley purchased Facebook ads that pointed towards the page he had created. The ads were geo-targeted to people in his town, a suburb of London. After the ads went live, it took just 30 minutes for the first tip to come in. After 2 days of searching offline, it took only 3o minutes to find the cat using social media. |
Tweet of the Month.
| MarketingKeys Roger Keys
Follow us on Twitter
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Until next month, may all of your marketing dreams and goals
come true! And - if they don't - we are here to help.
Sincerely,
ROGER KEYS
MARKETING KEYS
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