Your introduction sets the tone for your newsletter and encourages the recipient to read further. Your style may be warm and casual, or technical and no-nonsense depending on your audience.

 

Article Headline

Know your target audience. Who are your most important customers, clients or prospects, and why? Know what is important to them and address their needs in your newsletter each month. Include a photo to make your newsletter even more appealing. Inserting a link in your article lets you track which topics attract the most interest.

 

Article Headline

Try using case studies, success stories, testimonials or examples of how others used your product or service successfully. Or, offer to answer reader questions, and publish the questions and the answers in your next issue. Add a "Find out more..." link to additional information on your website.

 

Article Headline

Include articles on topics of interest to your readers, relevant news and events. If you find an interesting article on the Web, you can easily ask the author's permission to summarize the article and link to it from your newsletter. Drive traffic to your website by entering teaser text for the article with a link to your website for readers to view the full text.

 

Thank your customer, tell them how valuable they are to you, but don't go overboard. Insincerity is easy to spot.