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What is the Guest Review System?
The Guest Review System is a hotel-based guest comment system which enables guests to post comments about their hotel experience and provides hotel management with the ability to respond in real time when reviews are received.
The Guest Review System ensures there are no delays in communication, and the appropriate staff can immediately fix any pending problems potentially before the guest leaves the property or has the opportunity to post negative reviews on third-party websites.
Additionally, travellers can share their guest reviews on their Facebook
wall and with their network of friends. If the legitimacy of a negative review is in question, hoteliers can validate guest stay information before reviews are posted on their website, providing hotels with complete control on which reviews are made public.
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 No matter how great the service, there will always be someone ready to write a bad review, at times complaints are justified and demand an immediate response and resolution. However many Hoteliers are not responding. As of August 2012, only 32% of hotels worldwide are responding to reviews, according to a recent Tnooz article. That leaves a large number of hoteliers who are turning a blind eye to their customers. The hotels that are engaging with guests are seeing a 6% increase in review scores (Tnooz).
Replying to reviews gives travellers confidence that they are booking at a hotel that will take care of their needs. Even responses to negative reviews written about a hotel makes 79% of travellers feel reassured , according to Forrester researchers. In today's economy, giving guests assurance and comfort is critical to gaining market share and boosting occupancy, average daily rate, revenue per available room and the bottom line. Investing in a Guest Review System is a small price to pay for loyalty and repeat business.
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Low Cost and Takes 10 Minutes to Implement
The Guest Review System from Lodging Interactive is low cost and can be implemented in about 10 minutes. All that is required for a hotel to get up-and-running is a snippet of code inserted on the hotel's Website. Once initiated, managers can immediately begin collecting real-time reviews on their own websites and respond to customer concerns in real time.
To learn how you can quickly and affordably add a Guest Review System to your website today, visit http://www.guestreviewsystem.com for detail.
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FREE Trial
Lodging Interactive is now offering a FREE 10-day trial 
of its Guest Review System.
There is no contract to sign, no credit card required, and hotels can cancel any time. Click here to begin.
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Check it Out
The Guest Review System is up an running at The Wilshire Grand Hotel, feel free to have a look for yourself.
http://www.thewilshiregrandhotel.com/
The Guest Review System can also be installed onto you Face Book page as a widget as per below....
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Where does TripAdvisor fit in?
TripAdvisor does provide your property with reviews. However I think there are a couple of points.
1) TripAdvisor is a mega-review site and as we all know there has been a lot of talk about the publishing of false and misleading reviews.
2) I see the growth of TripAdvisor in a similar light to the third party booking sites (today known as Online Travel Agencies-OTAs) which between 1999 and 2004 were allowed to earn billions of dollars in the form of commissions. Until the industry came back to it's senses between and 2004 - 2007 and hoteliers began to understand that over dependence on the indirect online channel (OTAs) and how it hurts their bottom line, leads to brand erosion and loss of customer loyalty. At that point all major hotel brands and many smart independent hotel companies undertook a series of measures to limit the impact of the OTAs and steer customers to book via the direct online channel i.e. via the hotel's own website.
The Guest Review System provides you with this exact same approach allowing you to maintain control over the guest experience, the guest relationship
and your hotel's reputation. Directing guests to your hotel's website to post comments and reviews keeps them from being redirected to an OTA after which they may never come back to book direct.
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Contact Details
Contact: Brendon Granger
Toll Free: 1300 503 657 (Australia Only)
Direct: +61 2 9476 3505
Mobile: +61 (0) 422 236 236
Email: Brendon@Technology4Hotels.com.au
Web: www.Technology4Hotels.com.au
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 About Us
Technology 4 Hotel's sole focus is Helping Hoteliers Deliver The Best Possible In Room Experience To Their Guests. We bring together the latest research on current and emerging guest needs and demands with the latest technology designed to enhance the overall guest experience. |
