| Internet Access
Why Has My Bandwidth Consumption Grown So Much?
Tablets (iPads/ Samsung Galaxy etc)are having and impact on the demand for bandwidth as they are very video centric devices, and video content uses a lot more bandwidth that text based content such as email. As a result, hotels have seen bandwidth consumption by guests double year-on-year over the last couple of years. This trend is not only likely to continue but we will probably see bandwidth requirements accelerate even faster.
Why Are My Guests Complaining About Our Internet Service?
Guests are now checking in with multiple devices. 40% of guests have 2 or more Wi-Fi devices and 25% have 3 or more Wi-Fi devices. This has two implications; firstly greater bandwidth is required and secondly, your Internet service needs to allow for guests to connect multiple devices simultaneously. Many guest Internet services I have seen only allow you to connect one device per subscription. If this is the case, you will probably face quite a few complaints.
In addition, when it comes to the quality of the Internet service you provide to your guests, they expect it to be just as good as they have at home, if not better, and if they have a bad experience they may not return to your property.
So both factors - more devices per guest, and the increased demand for bandwidth due the video-centric nature of what they access has put a lot of pressure on your available bandwidth.
Should Internet Access Be Free?
This is a whole topic in its own right. However, in my opinion with the increasing demand for more bandwidth along with demand for better wireless coverage it is going to be difficult for hotels to provide an unlimited Internet service for free. Instead, I believe that a tiered service will be the most common way forward for guest Internet access.
Under a tiered solution there could be an entry level service for free or at a very nominal fee which is mainly for emails and web browsing, and then a higher level offer which is user pays. There could even be a couple of levels of service that provide differing levels of bandwidth /download and allow for more devices to be simultaneously connected.
By example, a business traveller may need to access emails and do a little web research - they would select a service offering at the lower end of the scale.
Another business traveller may have 3 devices; a laptop, an iPad, a Smartphone, they may want all three of them connected. In addition, this person may be doing some video conferencing which is bandwidth intensive so they would choose a plan at the higher end of the tiered structure which is appropriate to meet their requirements.
How do I Offer a Tiered Internet Access Service?
If you are offering a tiered service, I believe it is imperative that your bandwidth be segregated or compartmentalised so that those guests that are paying for the better service actually get it. To give you an example, let's say you have a 6Mb connection into your property so via the server that provides guest Internet you may allocate 1Mb to the Free Service, 2 Mb to the first tier chargeable service and 3Mb to the second tier chargeable service. This will ensure that those paying for the Premium Service receive a premium service and those that have the lower end service receive that and cannot impact on the Premium Service offering.
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