Philadelphia Chapter MRA

Spring/Summer 2015
MRA large

Philadelphia Phlash  
MRA Philadelphia Newsletter
Spring 2015
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Dear MRA Philadelphia Chapter Members -


As we all get ready for the summer, we invite you to join the PMRA Board in our traditional End of Year gathering. Join us on Thursday June 18th, starting at 6pm at Chart House. Food stations, passed hors d'oeuvres and open bar are included with your ticket.


 On behalf of the 2014-15 PMRA Board, we thank you for your support  and enthusiasm. It has been our privilege to serve the research community over the past year.


When you have a chance, please take a minute to vote on proposed candidates for the 2015-16 PMRA Board.


Poll will remain open until June 12th.


 All the best,

Omar Barquet.


 President, Philadelphia Chapter of the MRA 


Recent & Upcoming Events


  • Phila MRA & AMA Joint Event / April 2, Philadelphia PA
  • MRA National Conference / June 3-5,  San Diego CA
  • Phila MRA End of Year Party/ June18, Philadelphia PA


Join us for the end of year summer party at the CHART HOUSE!   






Scroll down to UPCOMING EVENTS for more DETAILS! 


Thank you to our EOY Event Sponsors!




In This Issue
2015-16 ELECTION
Upcoming Events!
Event Review
Member Spotlight
Recipe Box
2014-2015 Board Members
Omar Barquet
Focus Pointe Global
(215) 561-5500

Past President
Jason Eric Saylor
MAXimum Research
(856) 524-7164

Angela Wood
(888) 678-7782

Meghan Surdenas
Focus Forward, LLC.
(215) 367-4000


Rajesh Bhai
Marketing Systems Group
(215) 653-7100

Directors at Large:

Mary Conran
Temple University


Rick Eisenberg
Marketing Systems Group
215.653.7100 (x157)


John Piechowski
(215) 286-4096

Janet Sykes
Just Worldwide Ltd
(609) 275-7410

Angèle Surault
(215) 635-7090 

2015-16 Phila MRA Board Election
2015-16 Phila MRA Board Election! 


The Election for the 2015-2016 Executive Board will close on Friday, June 12th.


You will be voting on 2 Director at Large openings and 1 President-Elect.

To cast your vote, please follow this link:  

UPCOMING EVENT - JUNE 18th - End of Year Summer Party






Please visit our site for further information including registration. 


Event Review


Phila MRA/AMA Joint Networking Event Review


Insight & Analytics in the Age of Big Data


Rajesh Bhai, Marketing Systems Group


The MRA & AMA April Event was the first time either organization had the opportunity to hold an event at the Comcast Center.  The evening started with networking on the 45th floor and amazing views of South Philly. Attendees then made their way to the other end of the floor where the panel was setup overlooking northeast philly.  Moderator Lisa Dezutti, of Marketing Connections Inc., kept the conversation flowing and engaging.  Panelists included Kathleen Brunner (Acumen Analytics), Aaron Maass (Maas Media), and Jim Multari (Comcast).  The panel discussion focused on tips for sifting through volumes of data to identify meaningful information & understanding the tools and techniques available to aid in data  analytics.  Towards the end, the discussion focused on how traditional market research can lend insight and meaning to analytics. Everyone was in agreement that the venue and topic were a great success!




We look forward to hosting another joint event with AMA in the upcoming year!








Member Spotlight -  Nick Urda, Reckner Healthcare 


Interview with Nick Urda, Account Manager, Reckner Healthcare.


Tell us a little bit about your company?


I am the Account Manager for Reckner Healthcare. For more than 20 years, we have served market research agencies, providing global healthcare fieldwork solutions for the pharmaceutical, medical and healthcare industries. Our healthcare panel is the most trusted in the industry and includes physicians, allied HCPs, payers, administration and healthcare decision-makers which are used for both online and qualitative studies.


How did you get involved with Market Research?


After college, my first job was in media.  A friend of a friend had a job opening at an MR firm and told me about it.  I checked it out and the rest is history.


Why did you join the MRA?


I actually started back when I was living in NYC.  I would go to all of the events, which was great to network and learn more about the industry.  Since moving to Philly I try to do the same


What is your favorite Philadelphia area/activity?


I have always loved Old City, even before I moved here.  When I decided to come to Philly, Old City was the only place I wanted to live, and I have been here since.  Though I am still a diehard New York sports fan, I do attend as many sporting events (my fiancé works for the Sixers), concerts or festivals that I could.  There is always something going on.  


What are your hobbies? 


Right now, it seems like wedding planning.  Other than that, I always like to do anything with family and friends, and also like to stay as active as possible, whether it is running, playing volleyball, softball or any other silly league here in Philly.




Recipe Box

Each newsletter will feature a special recipe from one of our members.  For this newsletter, Angele Surault, of CETRA Language Solutions, provided the following recipe which was enjoyed at the first annual International Translation Day Buffet at CETRA, on September 30, 2010


The following recipes all come from

Extending the Table: A World Community Cookbook

by Joetta Handrich Schlabach.


 Supu ya Karanga (Kenyan Peanut Soup)


Combine in heavy 2-3 qt. saucepan:


1 qt. chicken or beef stock

1 medium onion, chopped

1 large leek, with 2 inches of top, chopped

2 medium carrots, sliced


Bring to a boil. Cover and simmer 30 minutes.

Remove from heat and puree until smooth.

Return soup to saucepan and add:


1/4 cup uncooked rice

1-inch piece of dried hot red chili (or more, according to taste)

1/2 tsp. salt


Bring to a boil. Simmer, covered, 15-20 minutes until rice is tender.


In a small bowl, mix until blended:


1/2 cup of the soup

1/2 cup creamy peanut butter


Stir peanut mixture into soup along with:


1 tsp. Tabasco pepper sauce (optional)


Cover and simmer 5 minutes. Remove the dried chili. Thin with water if too thick, and add salt to taste.



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