Winter 2014-15
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Philadelphia Phlash  
MRA Philadelphia Newsletter
Winter 2014-2015

Dear MRA Philadelphia Chapter Members -


As a fairly recent transplant to the US, Thanksgiving is, by far, my favorite adopted holiday.


An opportunity to slow down, spend time with our loved ones, and be grateful for all the positive in our lives.


I truly believe that other parts of the world would greatly benefit from adopting this holiday.

True, the specifics of the US Thanksgiving holiday cannot be exported, as this celebration is deeply rooted in American history.


Nonetheless, the world can probably use all the gratitude and positive intentions we can spare.


On behalf of the 2013-2014 MRA Philadelphia Chapter MRA Board, we wish you a fantastic Thanksgiving!



 President, Philadelphia Chapter of the MRA 


Recent & Upcoming Events


  • PMRG-Phila MRA Joint Fall Dinner / October 2, Philadelphia PA
  • Phila MRA Lunch & Learn / December 15, Philadelphia PA
  • Phila AMA/MRA Joint Event / April 2015, details tbd
  • Great Lakes and Atlanta SE Chapter Joint Winter Conference /  January 21-23, Miami FL.  If interested please see link below for more details and registration info











In This Issue
Upcoming Event (Dec 15th)
Event Review
Member Spotlight
Recipe Box
2014-2015 Board Members
Omar Barquet
Focus Pointe Global
(215) 561-5500

Past President
Jason Eric Saylor
MAXimum Research
(856) 524-7164

Angela Wood
(888) 678-7782

Meghan Surdenas
Focus Forward, LLC.
(215) 367-4000


Rajesh Bhai
Marketing Systems Group
(215) 653-7100

Directors at Large:

Mary Conran
Temple University


Rick Eisenberg
Marketing Systems Group
215.653.7100 (x157)


John Piechowski
(215) 286-4096

Janet Sykes
Just Worldwide Ltd
(609) 275-7410

Angèle Surault
(215) 635-7090 







Please visit our site for further information including registration. 


Event Review


PMRG-Phila MRA Joint Networking Event Review


10 Technology Driven Solutions Underutilized in Healthcare Market Research


Rajesh Bhai, Marketing Systems Group


The MRA & PMRG co-hosted networking event was a packed house. Members from both organizations enjoyed an evening of networking, refreshments and an engaging presentation from Bob Leitman & Patricia Chapin-Bayley of Toluna.  Both presenters discussed ten current technology solutions used in healthcare MR and applicable to other areas of research.  The audience learned about various methodologies including mobile surveys, gamification, and usability tracking.  We look forward to hosting another joint event with PMRG in the upcoming year!








Member Spotlight -  Rick Eisenberg, Marketing Systems Group 


Interview with Rick Eisenberg, National Account Executive, Marketing Systems Group.





Tell us a little bit about your company?


I am one of 53 full time employees at Marketing Systems Group. We are a 26 year old software development company specializing in innovative solutions (and the best support) for the market research industry.


We offer three solutions;


(1) We are a full service sample provider with our GENESYS product offering RDD, cellular, alternative provider and address based lists, GIS services and screening services.


(2) We bring process improvement and efficiencies to the call center environment with our PRO-T-S predictive dialer which seamlessly integrates with many of the leading CATI data collection platforms.


3) Our ARCS Panel Management platform streamlines the qualitative research process and delivers efficiencies for our clients who manage or want to build a panel, collect data via our built in screener / IVR tool and automate the recruiting and reporting process (in one platform).


 How did you get involved with Market Research?


I was in the wireless business for 22 years working for some of the largest companies in the industry. It was time for a change; I wanted a new challenge, explore a new industry and work for a much smaller company.


We became friendly with a family 15 + years ago when our children went to the same preschool. This person was always upbeat and LOVED his job and had nothing but positive things to say about where he worked. When I started seriously looking to make a very big move friend (now a peer) said why don't you come and speak with my company. We are growing and have a need for a salesperson on the technology side. I never even knew that market research existed prior to MSG.


I have responsibility for global business development for our technology (ARCS and PRO-T-S) solutions.


I wish I would have found market research years ago!   


 Why did you join the MRA?


I decided that the best way to ensure my success in this industry was to learn from others and surround myself with the movers and shakers in the local market research community. I like to roll up my sleeves and get involved! I was impressed with the PMRA's vision and goals. I especially like that our local Philadelphia chapter gives back with scholarships and other planned community assistance initiatives.


 Where would you recommend MRA national holds one of the annual conferences?

I understand that MRA national draws attendees from across the country and around the globe. My feeling is that we should try to hold the annual events in different locations (Sorry Chicago). I would like to suggest Nashville, Washington DC, Boston, Austin, Portland, San Diego or Denver. Feeling a little "outside the box" today....Jamaica anyone?



What is your favorite Philadelphia area/activity?


I like anything that has to do with sporting events and eating. My family is HUGE Philadelphia Flyers fans...we have been known to travel to other cities wearing our colors and supporting our home team. We can also be found attending all Philly sports teams or watching our sons, nieces and nephews play different sports. The food scene in Philly is favorite restaurant this week is Buddakan, Ralph's, Fogo de chau, Tony Lukes, Old Homestead and Chef Vola (down the shore).


What are your hobbies? 


I love travelling, playing hockey, racquetball, riding my motorcycle, golf, fishing, barbequing, coaching my son's teams, taking our dog for a walk, working at MSG and hanging around with my family and friends. Based on my comment above...I also have to add eating.  


Recipe Box

Each newsletter will feature a special recipe from one of our members.  For this newsletter, Rajesh Bhai shares his take on a roasted beet & goat cheese salad.  Adding a blackened chicken can make this a very satisfying meal!
5-6 small roasted or steamed beets cut into bite size pieces
1/2 avocado cut into pieces
1 shallot chopped
goat cheese crumbles (as much as you prefer)
toasted walnut pieces
1/3 cup balsamic vinegar
1 tbsp honey
1/4 cup olive oil
Romaine and Arugula, chopped

Make dressing by whisking vinegar, olive oil, honey, and shallots.  Coat beets with a small amount of dressing and roast for 10 minutes at 450.  Let cool.  Start salad by creating a mix of romaine and arugula.  Add cooled beets, avocado, walnuts, and blackened chicken slices (optional) and drizzle with dressing and enjoy!
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