MRA would like to congratulate both scholarship winners this year from Temple!
As a rising senior majoring in Marketing and minoring in Business Analytics, Amanda is extremely proud of the academic accomplishments she has made as a college student. Currently her GPA is 3.96, and she has made the Dean's list every semester.
Amanda believes Temple University has given her many invaluable opportunities that have enhanced her education and taught her valuable lessons that she will carry with her as she launches her professional career.
Amanda is a member of the Temple University chapter of the American Marketing Association, a Student Professional Organization on campus that aims to expose its members to various careers in marketing through weekly speaker panels. Being a part of this organization has allowed Amanda to connect with other marketing students and learn about opportunities from professionals in the industry.
Additionally, this past summer she studied abroad in Rome, Italy, where she was able to immerse herself in their culture and learn a lot about herself along the way. Moreover, this semester she had the privilege of being selected into a competitive program as a Peer Diamond Teacher. In this role, Amanda mentors other Fox School students in an introductory marketing class and help run the course administratively. Not only has this program helped her to develop her own leadership abilities, it has also given Amanda a deeper understanding of various marketing concepts and direction for her career development path.
Last semester, Amanda completed a Marketing Research course where she learned methods for collecting, analyzing, and interpreting data relevant to the marketing decision-making process demonstrated through doing a semester-long project that needed applied all of these core concepts. After taking this course, Amanda has decided to focus her career to Marketing Research. This summer she has been offered an internship with PPL Electric Utilities located in Allentown, PA. This internship will give her the opportunity to support the Marketing Research staff at PPL in managing research projects, analyzing customer satisfaction data, and developing questionnaires. This internship position will allow Amanda to apply what she has learned at the Fox School of Business to a real-world context, helping her to bring great service to PPL customers and give her the experience needed to succeed following graduation.
Tim DeCarolis is completing his junior year at Temple University and last semester he took a Marketing Research course and became interested in the work and a possible career in marketing research. The course involved a semester long project which demanded the team create and distribute surveys and come up with findings about a topic related to Temple's campus.
Tim's group chose to research the water fountains at Temple and how the availability of these effect consumers spending and drinking habits. Tim was very interested in the whole process and enjoyed the numbers part of it and analyzing the results.
In the spring semester of his sophomore year, Tim competed in the Target Case Study with two other classmates; the objective of the competition was to create a SWOT analysis and come up with a business proposal for Target's goal of implementing Target into cities. Tim had to research competitors which included Wal-Mart, Costco, and Amazon and learned a lot about competitive intelligence from this case study experience.
Tim chose the Marketing Major because the challenge of molding someone's opinion interested him but Marketing Research caught his attention because, with research, the situation is somewhat reversed in that organizations are trying to see if the data supports a hypothesis and then trying to molding opinion on whether the project will work or not. He looks forward to continuing to learn about Marketing and Marketing Research.