October 2012
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Philadelphia Phlash  
MRA Philadelphia Newsletter
Fall 2012
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 NatalieI am excited and honored to serve as President of the Philadelphia MRA Chapter. A huge thank you to all members and volunteers who through continued support make our chapter a success! 


We have many exciting events on the horizon. A couple weeks ago, we had our annual Fall Networking Meet and Greet at Triumph Brewery. Thank you to all who made it out for a fun evening of networking. It's crazy how time flies, with the fall chill in the air, it means the holidays are closing in. Stay up to date with our events through our newsletters; follow us on Facebook, LinkedIn, and our website at www.philadelphiamra.org 


Here are just a couple of things that are already in the works:

  •  Our fall networking event. Join us on November 16th for a Conflict Management Lunch and Learn.
  •  Save the date for our Annual Post-Holiday Party, January 10th! Come recuperate from the holidays and reconnect with other members. We'll be kicking off 2013 right - look for great raffle prizes, delicious food, and tons of networking opportunities.
  •  Ronald McDonald House Guest Chef Dinner Charity Event - January 30th - details to follow! Volunteers needed.
  •  After close review of the NY/Philly Joint Chapter Conference exit survey results, we will be changing the event to a one day conference and will be held in NYC this year on April 11th. We have a dynamic team working on this great event. Rooms will still be available at an affordable rate for those traveling and wanting to stay over. Look for more details in the coming months! We hope to see everyone there.

 We are looking to partner with the AMA for a future educational event in February - Stay tuned!  


Natalie Dunn

President, Philadelphia Chapter of the MRA 


Fall Networking Event

The Philadelphia Chapter MRA held the first of two Fall Networking events at Triumph Brewery on Thursday, October 18th. The event welcomed over 40 market researchers and related folks which made for an excellent evening with plenty of conversation.  The crowd was a mixture of both MRA regulars and newcomers, and included a potential market research member who only found out about MRA via the event's online promotion.   Located in Philadelphia's historical Olde City, the event's spacious locale was able to host the group beautifully with plenty of room to sit at our own bar, eat, mingle, and even have spaces to take calls or handle a little last minute business arrangements. The MRA events schedule for the rest of the 2012-2013 term are slated to be just as exciting...stay tuned and be sure to look out for more exciting events to come.


Photos - October 2012 Phila MRA Event




In This Issue
Feature Article
Member Spotlight
From a Student Perspective
Review Corner
Recipe Box
2012-2013 Board Members
Natalie Dunn
Schlesinger Associates, Inc.
215.564.7300 (x117)
Past President
Michael Georgianna

Maria Pacenza

Project Management Institute
610.356.4600 (x5073)

Omar Barquet
Focus Pointe Global
Carrie Skinner
Survey Technology & Research Group

Meghan Surdenas
Focus Forward, LLC
215.367.4000 (x258)

Angela Wood
         leaf wreath

Feature Article

A View from an Educator 
Mary Conran, Assistant Professor/Fox School of Business at Temple University 


     As marketers we learn that products must meet market needs; in education this means assuring our product (graduates) meet employer's needs.   Success in Marketing Research requires a particular set of skills and competencies and to meet these needs educators construct a variety of learning experiences and programs to develop students' knowledge, skills, and experiences. This article seeks provide an overview of the structure of an introductory course in Marketing Research; I explore the frameworks and challenges of constructing a curriculum which provides students with the required knowledge and experiences.

     Developing any curriculum can be a challenge, but the changing nature of Marketing Research, coupled with the dynamic advances in analysis tools, make this challenge even more complex - but not impossible. Fortunately, the fundamentals of Marketing Research are, well, fundamental which permits these core elements of marketing research to form the foundation of a curriculum in marketing research. However, to better match market demands, these fundamentals must be complemented with active learning experiences which allow students to experience the challenges and contributions of market research.  

(Click here for the rest of the article)

Member Spotlight - Eliza Swyter

Interview with Eliza Swyter, Market Researcher with Project Management Institute. New Member Eliza S  


Tell us a little bit about your company?

Project Management Institute is one of the world's largest not-for-profit membership associations for the project management profession, with more than 650,000 members and credential holders in more than 185 countries. PMI's worldwide advocacy for project management is supported by our globally-recognized standards and credentials, our extensive research program, and our professional development opportunities.



How did you get involved with Market Research?

I was the only one who knew how to use SPSS (learned it in the undergraduate) in the graduate school when a professor was looking for an assistant to help his research.


Why did you join the MRA?

Keep me abreast of the latest market research trends and knowledge.


What is your favorite MRA event?

I'm a new member and haven't attended any events yet. 


Are you a Philadelphia native?

I am from Taiwan and have been in the USA for 12 years.


What is your favorite Philadelphia area/activity?

Phillies games 


What are you hobbies?

Travel and movies.  My next trip is to Taiwan in November to visit my family. 


Favorite Music?

Les Miserables


From a Student Perspective
Effective Communication
by Christina Savage, Temple University Fox School of Business

As a marketing major at the Fox School of Business, I have utilized my classroom experiences and extensive professional network to learn more about the marketing industry. Through my education and digital marketing internship, I have consistently learned the true importance of clear communication and its effects on positive feedback. In digital marketing, communicating with the public is as easy as a click of a button. However, once a message is sent into virtual space, it is instantly exposed to each consumer's interpretation and their ability to provide direct feedback. Interning with a digital marketing firm has shown me how quickly and extensively a company or person's image can be altered through online marketing and social media. While its potential is enticing, it is also a huge risk. Whether it is through Facebook posts or Tweets, consumers see online marketing as a direct extension of the companies that they follow. Their ability to publish feedback, gives consumers power to vastly affect a firm's image. When communicating in the modern world with its variety of cultural and mental diversity, it is vital that marketers remember to communicate strategically. Now more than ever, a business's communication with the public should remain clear and concise, as well as culturally considerate.

Review Corner

Each newsletter will feature a review from a member.  If you recently visited a restaurant, museum, saw a movie or play, etc. and would like to write a review please contact maria.pacenza@gmail.com.  Returning to review this season's new television shows is Anna Cunningham.  


by Anna Cunningham
Quantitative Project Manager, Reckner
Visit my website at MyTakeonTV.com

It's the most wonderful time of the year - the Fall TV season is upon us and shows are new again!  While some new shows have stumbled out of the gate, canceled after only 1-2 airings (we hardly knew you, ANIMAL PRACTICE and MADE IN JERSEY), some old favorites and new surprises are heating up the Fall with ratings galore and stories that are keeping me tuned in!


REVOLUTION, the latest apocalyptic drama to hit the airwaves, is from the mind of Eric Kripke (creator of SUPERNATURAL) and the production company of JJ Abrams (a god among mere mortals in the TV world).  It asks the question of viewers "What would you do if all power, electric, steam, you name it, was gone?"  And the team on screen is living life, 15 years after a blackout that took everything away - no TV, no iPads, no cars.  Sword-fighting and archery are the name of the game, and gone are the governments we've all been used to - in are militias and dangerous bounty hunters.  The show, which has been a huge ratings grabber for NBC, has helped to put the network heretofore known as a failure in a comfortable first place heading into November Sweeps!


Click here to continue reading 

Recipe Box
Each newsletter will feature a special recipe from one of our members.  For this newsletter, MRA Philadelphia Chapter Past President, Michael Georgianna shares his favorite Moroccan Couscous recipe.  Click here to get recipe.

If you have a favorite recipe you would like to share with us in the next newsletter, please send it to maria.pacenza@gmail.com
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