The Irbit Informer-March 2013 Edition

Dear Friends,

Can you BELIEVE you are getting the March Informer issue actually in March and not in... June?!

Yes, we are going to try to keep you updated with Ural news about once a month. We've got to make sure you stay connected just in case you don't obsessively follow our daily posts, twits, pins and videos. And even if you do, some things are just good to re-read, re-watch and re-send to your friends and family. :)

Lots going in the Ural World as usual.

At IMWA we keep busy with recruiting dealers, working with journalists, selling bikes, outsourcing for the factory, fine-tuning our internal systems and in general preparing a Ural world takeover.

US Retail sales are up for Jan and Feb of this year compared to 2012. We thank you all and welcome to the family!

We will announce our Q1 results in the April issue. So don't forget to go shopping for a new Ural this month. :-)

Factory is cranking up production to keep all of us distributors happy. IMZ new Quality Manager Alexander Tarakanov arrived in the US a couple of days ago to experience first hand the environment and people that sell and buy Urals. His first stop is Boston, where he spends time in a dealership and working side by side with Ural New England's technical and sales crew.

(In the photo: Ural NE tech and service crew and Alexander second from the right)

Our thanks go to Dmitry and Olga of Ural of New England for hosting and immersing Alexander into the world of Ural on this side on the Pond. We look forward to meeting Alexander at IMWA in Redmond in a few days to brainwash him even further. :)

Jon Taylor from Ural Australia asked us to remind everyone that there is a Ural Adventure Ride scheduled from March 16 through March 26. Read more on www.imz-ural.com.au

Our new distributor in Russia just launched their website - you can brush up on your Russian here: www.uralmoto.ru. They also offer some really cool tours on Urals - check out the Tours section - inquiries are welcome - feel free to send them an inquiry at info@riderus.ru.

Our northern neighbours in Canada surprised the heck out of us. Just recently Target (the big box retailer) decided to open stores in Canada. For their commercial, which aired during the Oscar broadcast, they chose a red Ural with white stripes. It was definitely one of the coolest commercials to use our bike, and for the rider to be a woman? Even cooler, bravo Target! And awesome job Ural Canada!

Another marketing collaboration that made a big splash is Ural Icon 1000 project. Yes, that's a Ural and it's a wheellie. Read more below and watch the video.

Scroll down for more details and videos.

Happy Reading and Happy Riding!

Visit and bookmark Ural online @ www.imz-ural.com

As always, we are on Facebook and updating our blog weekly if not more frequently, and they are the best places to keep current on Ural and the IMWA team.

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Target Rides Into Canada Aboard a Red Tourist

A woman, her dog, and their bright red Ural, that was Target's vision when they launched their ad campaign in Canada. We like everything about it. You don't have to be any one kind of person to ride a Ural-except for maybe a dog lover.

So watch the commercial, share it with your friends, and if you know anyone on the fence about buying a Ural, what could be more convincing than a dog in a leather jacket?

Watch the entire commercial below:

Can't Wait to Meet you Neighbour

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The "Quartermaster"-Icon 1000 x Ural Special Project

Last fall Icon (yep, THAT Icon, the very hot Portland based motorcycle apparel company) approached us about using a Ural for their Spring 2013 marketing. Why not? In the past Icon has built some pretty neat bikes and we were intrigued what they would do with a Ural. We got intrigued even more when in their pitch they used words like "post apocalyptic", "end of days", "zombie war" and such... so that gave us warm and fuzzy feeling that we should move forward with this. :-)

The result is called "The Quartermaster" and it is based off a 2012 Ural Solo sT. We like it, and even more, it can wheelie!

Watch this video:

ICON 1000 Quartermaster

We've got a page online dedicated to the bike, which you can check out here.

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The Ice Run 2013

The 2013 edition of the Ice Run has just ended and as usual the Adventurists put on one heck of an event. They've got an early interview with the finishers and some excellent photos that convey just how cold and challenging this event is.

One of of our favorite excepts from the interview is this:

Katy: Adrian what was the toughest bit?

Adrian: The bikes performed pretty well actually, better than last year by the looks of it. The hardest bit was that some of the single track was covered in soft snow, which we kept getting stuck in, the locals were getting stuck in it to, sometimes they were helping us out, sometimes we were helping them out. It was nice after all their hospitality to be giving them something back, because the hospitality of the Russians was unbelievable - they'd help you any way they could"

Visit our blog for more, and maybe next year you'll be competing in the Ice Run!

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Pinterest

Pinterest is awesome! 1200+ fans and Ural owners online continually adding photos of their rides to the public board.

The photo above came from Pinterest, and if you haven't checked it out, you should! So much good inspiration to become a Ural owner and ride like you never thought was possible.

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New Dealers

These are our newest dealers. We believe all of these new dealers will make excellent additions to the Ural family. If one happens to be in your area, jump on the bike, throw the dog in the sidecar and go say "hi!"

You can find the most up-to-date list of dealers on our website here:

www.imz-ural.com/dealer-locator

USA

Idaho

Big Twin BMW

2816 S. Orchard Street

Boise, ID 83705

(208) 336-0367

www.bigtwincycles.com

Is this the time for a new Ural? Don't wait and call your local Ural dealer or plan on visiting one soon and take one for a test ride! You'll suddenly experience fun from an entirely new perspective...like finding strangers smiling and waving at you everywhere you go. Life can be a parade.:-)

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FreedomRoad Financial is Offering Retail Financing All Year!

Just in case you didn't know, we wanted to let you know. After the resounding success of our fall promotion in which we offered retail financing, FreedomRoad has agreed to create a year-long program.

From now until the end of the year, at all Ural dealers, qualified buyers can enjoy a new 2013 Ural at 4.75%.

So if you're not sure what to do with your tax return, or if you're tired of putting off that transcontinental adventure, maybe you should check in with your local Ural dealer!

For more information, and all the details on the program, visit our blog post.

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Every Picture is Worth a Thousand Words

There is something about winter and Ural that words can't quite capture.

Image courtesy of Timothy Laughlin, Colorado.

Happy Riding!

The Team at Ural

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