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August 15, 2013
In This Issue
On a personal note!
Temperature matters
Tenant Star
Why coccolithophores matter
Not quite passive
To do with life
Inspired by biology
One snappy tune!
It you can't make money in America
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On a personal note!
S and D Writing Services logo Okay, so she's our daughter and we liked her so much we decided to have her before the other three (who are also magnificent), but Kelly has this way with words that has always made me sit up straight and pay attention. I'm introducing you to her because, as I've told you in the past, I love it when my friends meet each other and do good stuff together. Kelly has a business that can help you if you're trying to get more business. Here, take a look. Believe me, this one is magical. 

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Temperature matters
workers How about this terrific article from Psychology Today? It brings up a lot of points that any smart salesperson can put to work right away. And I love the business about the Campbell Soup ads. Brilliant! Thanks to that boilerman extraordinaire, Ray Wohlfarth, for the heads-up.
Tenant Star
green Earth Here's something new - a way to engage building tenants in the quest toward saving energy. It's always been tough (impossible?) to convince someone to save electricity or to keep the windows closed during the winter if they're not paying for the electricity or the heat directly. Think this idea will fly? Love to hear your thoughts. 

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Why coccolithophores matter
coccolithophore bloom When I was a kid, my favorite book in the whole word was Horton Hears a Who by Dr. Seuss. I loved it because it told the story of how even the smallest of us matters and can make a difference in the world. Which brings me to this fascinating (and speculative) research that recently came out of MIT (Oooo, my brain is so small!). 
Not quite passive
zero net energy home But very close, and reasonably priced for what you get (spoken as a New Yorker). These homes do an impressive job of changing what we've always considered to be normal, don't they? What do you think? And thanks, as always, to Robert O'Brien for sharing. 
To do with life
Jane Lotter And death. Robert O'Brien also sent me this incredible bit of writing last week. It was a fine way to start my day. What a woman Jane Catherine Lotter was!

 


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Inspired by biology
efficient glass How about these new windows that react to heat and cold just like we do. Ever think you'd see a hydronic window? Amazing, eh? 
One snappy tune!
Utah contest winner Watch this video and then try to get that tune out of your head. Go ahead; I dare you. It won a nice prize for Kasey and Camille LaRose, and it's nearly as sinister as the Meow Mix jingle. Or Disney's It's a Small World Afterall. (The horror! The horror!)    
It you can't make money in America
1800ceiling You're just not paying attention. I was at a college graduation party the other day where I met Glenn Scheel. Glenn was in the ceiling-restoration business here on Long Island, which means he spent a lot of time looking up. He noticed all those homemade cardboard- and duct-tape air-diverters stuck to the ceiling around all those registers. He figured there were a lot of uncomfortable and frustrated people in this world as a result of poorly designed, heating-and-cooling systems. That inspired him to start this company, which makes some very cool products. I especially like the leak-diverter panel! 
Hug your kids.

Dan


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