Greetings! 

In the run up to OnFuture America 2014 (20-21 May, Mountain View California), in this week's Telco 2.0 Update we feature:

Follow Telco 2.0 on Twitter; apply to join the private group on Linkedin; archive of previous newsletters here; introductory 'Foundation 2.0' research here.

 
 
 

Self-Disruption: How Sprint Blew It

How Sprint's necessary shutdown of Nextel turned into a commercial disaster, losing valuable customers, reputation, and market share. Our analysis shows that amidst the drama of the Softbank deal and the complexity of a major network upgrade, SMB customer needs were neglected, and its competitors (VZW, AT&T and T-Mobile) stepped smartly in. (More)

 
 
 

Telco 2.0 is delighted to be official partners of the GSMA’s Mobile World Congress (MWC) 2014 in Barcelona on Feb 24-27 this year. Not only does this mean that the Telco 2.0 analyst team will be attending in force, but also that we’re able to offer our readers a special discount on MWC passes. (Email us at contact@telco2.net to request further information).

 
 
 

Mobile Marketing and Commerce: The technology battle between NFC, BLE, SIM, & Cloud

This new report will help digital commerce players assess some tough technology and strategy choices in the on-going mobile marketing and commerce battle. E.g Will bricks and mortar merchants embrace NFC, Bluetooth Low Energy (BLE), or cloud-based solutions? (More)

 
 

NEW Telco 2.0 Transformation Index: Singtel, Telefonica lead AT&T, VZW and Ooredoo (all need more)

The initial tranche of the Telco 2.0 Transformation Index research shows that Singtel and Telefonica have made more progress than AT&T, Verizon and Ooredoo, but that all are still at a relatively early stage of maturity and have much still to do. This new research provides an overall comparative benchmark and in-depth analysis of each against transforming their operations and building new 'Telco 2.0' business models. (More)

 
 
OnFuture America 2014: Agenda Highlights - Mobile, Cloud and Big Data
 
 
Apply for Super Early Bird rates

OnFuture America 2014 focuses on Mobile, Cloud and Big Data, featuring leading industry players and stimulating debate across the digital ecosystem, accompanied by 8 parallel deep dive workshops across 2 days. We feature:

Day One: New Mobile & Digital transformation Strategies
  • Innovating in the Mobile Economy
  • Retail: Creating omni channel breakthroughs
  • Internet of Things: Where’s the money in connected devices
  • Telecoms: The Telco 2.0 Transformation Index
  • Content is king: Consumer engagement through content & social media
  • Big Data, Personal Data, Customer data

View full agenda here

 
Day Two: Mobile Marketing throughout the customer Journey
  • The New Customer Journey: Mobile impacts every customer touch point
  • Innovation Showcase: The latest & best in Mobile Marketing
  • Advertising & Marketing: Through & with mobile
  • Mobile Commerce: Driving revenue & customer satisfaction
  • Measuring for Success: The heart of analytics & tracking
  • Customer Love: Loyalty & advocacy
  • Mobile marketing innovation road mapping

View full agenda here

As a Telco 2.0 reader you can enjoy our Super Early Bird discount rate of 33% until Friday 14 February 2014; Apply to Participate here to receive your discounted price

 
Apply for Super Early Bird rates
 

If you experience difficulties using these links please reply to this email contact@stlpartners.com to register your interest

 
 
 

CSPs / Telcos: Join our Enterprise Mobility Programme

If you work on behalf of a Communications Service Provider (CSP) in marketing, strategy, technology, IT or product development/management, we would like to ask you to join and participate in a strategic research programme we are undertaking on Enterprise Mobility. (More)

 
 
Recent Analysis
 
 

Why Transformation Matters: How Telcos can add 50% Share Value

Transformation can be hugely valuable for telcos if they can grow platform and product innovation revenues to add to their core services. In this post previewing some of the findings from the new Telco 2.0 Transformation Index (published next week) we show how this could work. (More)

 
 

Threat to $172bn Telecoms revenues: Defence strategies & growth opportunities

Telcos could lose up to $172bn from core revenues in five years, however with dramatic improvements to voice and messaging strategies Telcos' can fight back with opportunities worth as much as $80bn.The Future of Voice and Messaging, will aid better decisions on investments, external benchmarking, and competitor analysis including strategies for defending your business against disruptive competitors. (More)

 
 

Digital Commerce 2.0: How telcos can add c.$50bn to total revenues

Our major new report Digital Commerce 2.0: New $Bn Disruptive Opportunities for Telcos, Banks and Technology Players shows that if telcos fully commit to taking new roles as 'intermediaries' and 'enablers' in Mobile Commerce (advertising, marketing, payments, loyalty) and Personal Cloud, they could grow new revenues amounting to 5% of today's core revenues in 5 years. (More)

 
 

The $50bn Enterprise Mobility Opportunity: Four steps for telcos to take today?

Enterprises are turning to mobility to transform their operations, creating a c.$50bn 'Enterprise Mobility' opportunity globally. There are four levels of engagement that telcos can adopt to start to capture a share of this market, and upgrade and repurpose their internal capabilities to deliver repeatable, high volume, customer-facing growth initiatives. They need tools, technologies and partnerships to provide the deep industry knowledge and mobile workforce expertise. This will allow them to take a defined proposition to market and evolve from being "just another channel" to originators and owners of intellectual property. (More)

 
 

Cloud 2.0: NEW Rapid Impact Programmes to Fast-track your Cloud Strategy

With the right strategy, telcos can take a larger share of the $40bn + and growing Cloud market. We now offer tailored programmes for clients looking to save time and improve market performance by fast-tracking their Cloud Strategy, helping to size market potential, benchmarking against external best practice, securing internal alignment of objectives and plans, prioritising key activities, and selecting candidate vendor partners as required. The programmes are based on our proprietary Cloud 2.0 Research and run by our experienced senior analysts who have hands-on experience of delivering cloud services in the real world. (More)

 
 

Vodafone results; Cable deals; B4RN; Voice; Google CAPEX - Telco 2.0 News Review

More on these stories and other news here.

 
Foundation 2.0: Introductory Research and White Papers

To give an introduction to the principles of Telco 2.0 and digital business model innovation we're launching a new service offering free downloads of a selection of Telco 2.0 Briefing reports and a growing collection of what we think are the best 3rd party 'white papers'. (More)

Telco2.0 UPDATE
13th February 2014
 
 
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In Partnership with
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