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| June has been a month of releases and new beginnings. We are halfway through 2013 and have had a great year so far. With a slew of launches, new service offerings, overseas business expansion initiatives and a couple of awards, our accomplishments in the first and second
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quarters of the year add to the strides we have been taking to strengthen and widen our business and that of our customers.
Tapping into the opportunities for growth in the mobile app space, we have rolled out an infographic, and launched a new service, App User Testing. We believe that the new offering, combined with our existing mobile app service portfolio, will address a wider range of mobile app development and promotion requirements of businesses.
This newsletter provides a glimpse of the latest news, developments and events happening at DCI. Happy reading!
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Infographic on Dos & Don'ts of Mobile App Marketing
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We are happy to announce the launch of our most recent infographic, "7 Dos & Don'ts of Mobile App Marketing". The information graphic captures the nuances of app promotion and provides app developers and
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marketers with simple guidelines to set the stage for success. It has been designed with fun illustrations that present a lucid cause-and-effect reasoning, and provide an intuitive understanding of what an app marketing campaign requires. We have juxtaposed the results of effective and ineffective app promotion, to provide a visual walkthrough of the aspects to be kept in mind.
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New App User Testing Service
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We have recently expanded our mobile app marketing service suite to include App User Testing, a service offering that focuses on helping developers bring out the best in their apps. App User Testing provides a platform where
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developers can conveniently receive a qualitative analysis of their apps' features and usability, be informed of bugs and other potential hassles, and collect feedback and suggestions directly from users.
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Freezeframe – Search Engine Optimization
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Freezeframe is a popular Australian brand that manufactures skincare and body care products. Having already worked with our team for the development of its website, the client approached us to help the brand achieve online visibility and
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optimize its visitor traffic. We are working on promoting the site with the help of the best SEO techniques, to help it gain better reputation in search engines, and to increase its Web popularity.
Request for similar services.
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myGolfLeaderboard – iPhone App Marketing
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myGolfLeaderboard is an iPhone app that brings real time scoring to golfers. It lets them maintain a record of their statistics and track their progress over time. Our app marketing team executed a multi-channel marketing campaign to help the app find its
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target users, widen its reach, and enhance its app store ranking. MyGolfLeaderboard succeeded in finding a spot among the Top 20 apps (Sports category) in the U.S. Store.
Request for similar services.
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Burning Bubbles Lab - iPhone App Marketing
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Burning Bubbles Lab is a bubble-shooter game in which a scientist at a chemical lab has to eliminate colored, toxic bubbles in groups of three. While enjoying this multi-level gaming experience, users can also compete against thousands of challenge missions created by other users. All our promotional efforts were focused on increasing the app's exposure and maximizing its downloads. To the client's delight and ours, Burning Bubbles Lab was featured in the 'What's Hot' section across several stores and there was a significant increase in the number of app downloads since its launch.
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| In this Month's Issue |
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| Videos |
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| Previous Newsletters |
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| More . . |
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Top 5 Web Design Trends to Watch Out For in 2013
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| As far as web designing is concerned, the ideas are as dynamic and as many as there are web designers. In this 'microwave' and 'instant...everything' world we live in, customer satisfaction is everything and when it comes to web designing, the user interface is what determines just how satisfied the customers are going to be. This, however, is...
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5 Questions to Ask Before Cleaning Up Penguin 2.0 Hurt Link Profile
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| Lately, Google, the most-used search engine, has hit websites that have spammy, poor quality inbound links! To enhance the experience of users, Google has introduced several updates that have significantly changed its algorithm and rankings. These updates have also impacted old SEO concepts and methods. Google's Farmer update was followed by Panda and then came the Penguin update. If you have a website that has a Penguin hurt link profile, you need to...
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Ways to Improve Motivation in the Workplace
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| Motivation is the secret to achieve any target or goal. It's a psychological "push" that gets you to do something properly, and on time, so that you accomplish whatever you are running after. Counselors, human resource experts, team leaders, supervisors and operations managers need to learn how to...
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