An elevator pitch is your situational sound bite response to someone who asks "what do you do?" Your goal is for them to invite you to discuss what you can do for them.
Without tag lines, puffery or jargon, a Brand UVP introduces a non-price related common ground early in the lead nurturing process. When an important lead becomes "sales-ready", it's time to create the right Proposal UVP.
A strong UVP that is etched into the core of your business will impact everything from back office to front office.
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