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January 2013
Greetings!
Do you write a business blog for your company?  If not, here are some thoughts for your consideration.
John Bernardi
Happy New Year,

John Bernardi
Change Agent
203-668-1172
John.Bernardi@Intaglio-info.com

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Newsletter Archive

Blogging Is A Business Essential

A business blog of diary-like entries is an essential tool for every business professional. This drip marketing resource will help you to increase your audience and stay in touch with customers, prospects and partners by contributing tips, answering questions and teaching.

 

Readers Benefit By Receiving Timely, Relevant, Concise Posts

If you write well and frequently share your expertise, readers will value you as a source of important information. They will share your content with their communities on LinkedIn, Facebook, Twitter, etc.

 

Bloggers Benefit From A Unique, Respected Online Presence

Your target audience will appreciate who you are, what you do, and how well you do it as you establish yourself and your company as an expert in your field.
 
You will increase your domain knowledge though research before each post and improve your ability to explain concepts.

Frequent quick-hitting posts will earn higher readership than random website visits and search engine friendly blogs will generate online referrals.

Readers will respond to your posts with new ideas to enhance your business and comments to your posts will expand your community.

Enhance your newsletters, websites, social networks and emails with a link to your blog. 

Differentiate Vs. competitors who do not blog well.

Blog software companies such as WordPress and Blogger offer easy, low cost tools to get started. 



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