Outcome of the Presidential Wives' Debate and Leading Change
A few hours prior to the second presidential debate, Jimmy Kimmell (a late night television comedian) sent people out on the street to get opinions regarding who won. Surprisingly, people had opinions on the outcome of a debate that hadn't yet occurred.
So, the next day he sent someone out to get people's reactions on how the candidates' wives did in their debate. (There was no such debate, btw.) People had opinions on that as well. One guy even gave details to bolster his argument about who won. Another guy, who admitted he . . .hadn't seen the whole debate", commented as well. (Here is a link to the video.)
There is a link to change management. Really, there is.
People want to feel like they know what's going on, so even armed with little - or no data -- they (or we) form opinions.
When you are about to introduce a major change, people probably have formed an opinion about it, even though you haven't said a word. Try it out. "So, Bill what are your thoughts about the 2013 New Technology and Beyond initiative?" I'll bet you Bill has an opinion.
People (us included) form opinions based on the slimmest of data. Think about what Malcolm Gladwell called the "blink" phenomenon, where people make decisions quickly with very little data. Gladwell concluded that we tend to do well making these blink-of-an-eye decisions. I'm not so sure about that. But I do agree that people make decision quickly. And the Kimmell experiment suggests that we can form strong opinions in the absence of any data.
Just a footnote. Another late night comedian, Jay Leno, routinely goes out on the street to ask people about current events and so-called common knowledge. The answers people give makes me shake my head in disbelief. Leno was asked how long it took to find a sufficient number of people who just don't seem to know much about anything. He said that it didn't take much time at all. I'll bet Kimmell had the same experience.