Show Your Love initiative logo
PCHHC Newsletter
February 2013 
This Valentine's Day, we are very excited to present Show Your Love, a new social marketing campaign to increase awareness of the importance of preconception health behaviors and health care services.  Keep reading for details on the campaign, partners, and how to get involved!

  Show Your Love campaign logo
Social Marketing for Preconception Health

     Social Marketing is an evidence-based approach for developing appealing messages, strategies, and interventions to promote behavior change.  It is an ideal method to create an engaging and memorable consumer-oriented identity for Preconception Health and Health Care, allowing partners to use and share the brandThe Show Your Love campaign is the product of extensive market research and concept development and testing. 
About Show Your Love

     The Show Your Love campaign will launch on Valentine's Day and run through National Women's Health Week in May.  The campaign targets women of childbearing age (18-44 years) and includes tailored materials for women who are planning a pregnancy in the next couple of years, and those who are not.  There are also materials for women who already have children (and may or may not plan to have more), and couples. 
     Messaging for women who are planning a pregnancy will focus on increasing awareness about the preconception time period and what women can do before they get pregnant to protect the health of their baby.  Messages for women who do not wish to become pregnant will seek to increase awareness about being healthy, where to obtain information on women's health, and awareness about contraception. 
     Campaign materials include posters, TV PSAs, educational videos, web banner ads, radio scripts, an image library, consumer checklists, social media and calendar, press releases, talking points, podcasts, and a campaign logo.  Tools are available here; several of the tools are also available in Spanish. The main preconception health and health care site for women is cdc.gov/showyourlove and cdc.gov/quierete for Spanish speakers.

Check out one of the Show Your Love educational videos!
Preconception Health
Preconception Health

How to Get Involved

Become a Show Your Love implementer!  To learn how, visit cdc.gov/showyourlove or contact Denise Levis

Once you become an implementer, these are some ways to share the message of Show Your Love:
  1. Link to the campaign website from your organization's site using the campaign's logo.
  2. Post campaign video PSAs and downloadable versions of campaign materials on your website.
  3. Share updates on the campaign in a newsletter.
  4. Post campaign messages and materials across your own social media channels.  
  5. Pin our visual variety to Pinterest and share them across your social media channels.
  6. Use the official campaign hashtag, #SYLtoday.  This is key for campaign evaluation.
  7. Publish a blog post or multiple posts about the campaign.
Stucco Social Media Icon Set courtesy of Bradley Siefert

 

If you become a Show Your Love implementer, you will be in great company!  Implementers who have already signed on include:

 

Arizona Department of Health Services
Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN)
Boston Healthy Start Initiative
Delaware Division of Public Health, Delaware Healthy Mother & Infant Consortium
Douglas County (Nebraska) Health Department
Louisiana Department of Health and Hospitals, Bureau of Family Health
March of Dimes, National
March of Dimes, Illinois Chapter
March of Dimes, North Carolina Chapter
National Healthy Mothers, Healthy Babies Coalition
National Healthy Start Association
Northeast Florida Healthy Start Coalition
Office of Minority Health, US Dept. of Health and Human Services
Office of Population Affairs, US Dept. of Health and Human Services
Planned Parenthood Federation of America
Preconception Health Council of California
Rhode Island Department of Public Health
University of North Carolina, Center for Maternal and Infant Health; Every Woman Southeast
Welbee Communications
Acknowledgements

The Show Your Love campaign is possible due to the creativity and hard work of project team members from the Centers for Disease Control and Prevention, RTI International, American Institutes for Research (AIR), and the Consumer Work Group of the National Initiative on Preconception Health and Health Care. 
About the Newsletter 

Thanks for reading!  
 
Is your organization doing exciting work to promote preconception health?  We would love to feature you in an upcoming newsletter!  Please email pchhcnews@gmail.com for details, or if you have any questions about the newsletter.  
 

In This Issue
Social Marketing
About Show Your Love
How to Get Involved
 

Newsletter
This e-newsletter is archived.  Find back issues of the newsletter and more information about improving preconception health and health care here.