environmental education made easy

Cute kittens are hard enough to compete with in your home, but trying to deliver important information about your programs to an audience flooded with cute kitten photos, funny memes and celebrity gossip can be even more daunting!

I hope you will join me next month for "Is This Getting More Complicated? Communicating Through the Media Clutter," a webinar sponsored by the Solid Waste Association of North America. I want to help you compete with the distractions that clutter today's media. More on that below.

Next week, we are attending the Resource Recycling Conference in Indianapolis. I hope to see you there! I will be presenting and helping moderate at the National Recycling Coalition (NRC) roundtable discussion on a National Sustainable Materials Management Action Plan. The roundtable is a follow-up to NRC's May event where 130 stakeholders met to give input on a National Sustainable Materials Management Action Plan. Please join me on Wednesday, September 30, from 3 - 5 p.m. as we discuss ways that local governments and recycling organizations can make the move from recycling to the broader efforts of sustainable materials management. 

Let's cut through the clutter together!

Elizabeth Roe
Eco Partners
Is This Getting More Complicated?
Communicating Through the Media Clutter

Join me for a SWANA Webinar, October 21 at 1:45 PM ET.

For your programs to function properly, you need residents and businesses to understand what you do, discover what you need them to do, and do it. Sounds easy enough, but we all know it is one of the most challenging parts of our jobs. 

You are competing with cute kitten photos, clever dog videos, and celebrity gossip, not to mention work emails, school permission slips, blockbuster movies, and bestsellers. So, yes, we are competing with a lot of information every day. And, yes, there are many channels and various media options for that communication.

In this webinar, you'll learn to understand the competition, the communications challenges embedded in your job, and the necessity of targeting specific behavior changes. We'll discuss understanding your audiences and asking yourself the question, "What does it feel like to receive my agency's communications?" Then we'll explore the mechanisms you can use to reach more people and achieve your goals. We'll take a look at specific examples from various communities, many of which have been recognized with SWANA Excellence Awards. Finally, we'll close with tips that will be helpful for every communicator.

Whether you are a seasoned communications professional or an employee with a minimal number of communication responsibilities, there will be something for you in this webinar!

Eco Partners helps you deliver local environmental educational information 

cost-effectively and efficiently. 

We do all the heavy lifting. You get all the credit! 


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