Join me for a SWANA Webinar, October 21 at 1:45 PM ET.For your programs to function properly, you need residents and businesses to understand what you do, discover what you need them to do, and do it. Sounds easy enough, but we all know it is one of the most challenging parts of our jobs.
You are competing with cute kitten photos, clever dog videos, and celebrity gossip, not to mention work emails, school permission slips, blockbuster movies, and bestsellers. So, yes, we are competing with a lot of information every day. And, yes, there are many channels and various media options for that communication.
In this webinar, you'll learn to understand the competition, the communications challenges embedded in your job, and the necessity of targeting specific behavior changes. We'll discuss understanding your audiences and asking yourself the question, "What does it feel like to receive my agency's communications?" Then we'll explore the mechanisms you can use to reach more people and achieve your goals. We'll take a look at specific examples from various communities, many of which have been recognized with SWANA Excellence Awards. Finally, we'll close with tips that will be helpful for every communicator.
Whether you are a seasoned communications professional or an employee with a minimal number of communication responsibilities, there will be something for you in this webinar!
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