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Eco Partners
Environmental education made easy. 
February 2015

How many likes are you getting on Facebook these days? If you are like us, the change in how posts are viewed on this social media platform has left us seeking ways to bring more eyes to our page. Our feature article this month explains how video is the the current way to go if you want your posts to trend in a big way!

With all the competition for page views these days, we aim to keep you up to date on your environmental communication options. To learn more about Eco Partners, visit us online for details about our community, student, and online environmental communication products and how we can help meet your education needs.

Will you be in New Orleans next month at the Road to Zero Waste Conference, a part of SWANApalooza? If so, join me at a conference session I'll be moderating on using proven strategies to achieve behavior change. It's not too late to register. Nothing beats meeting your peers and discussing what works.

Hope to see you in the Big Easy,

Elizabeth Roe
President, Eco Partners 

Video The Way To Go!
Photo Credit: iStock | wwwebmeister
Digital marketing expert John Hayden said in his recent blog post that photos have lost their luster when it comes to attracting attention on Facebook. In looking at posts from October 2014 through earlier this month, a survey taken by Socialbakers showed that photos are now getting less attention than video, text, and links, a huge and surprising turnaround from just a year ago.

How can you make sure you aren't ignored on Facebook? Take some footage at your events in addition to photos and post the live action on your Facebook feed. Then, check your Facebook Insights to see if you got a bump in your reach. 

Video might be the way to goat least for now! But, social media communication changes quickly. Make sure your environmental education plan includes multiple ways to reach your community. Let Eco Partners help deliver your local information through our customized community newsletters and specialty publications.
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