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Pew Research Center calls print "the foundation of Americans' reading habits."
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With all the talk about e-readers, tweets, and Facebook posts, where does print fit into your education efforts? Turns out reports of the demise of print have been greatly exaggerated. A Pew Research project entitled, "A Snapshot of Reading in America in 2013," reports that print remains the foundation of Americans' reading habits.
A recent blog posting from McDaniels Marketing suggests that "print pays off time and again," and "print remains the way most Americans prefer to read." The blog post goes on to say it's no surprise that "studies show that the most successful marketing strategies are those that include a calculated mix of both digital and print tactics."
So, while it is prudent to incorporate digital platforms into your education efforts, remember that your constituents are still reading print, In fact, this study shows they prefer it.
 | | © Franck Boston | Hemera | Thinkstock |
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| About Us |
Eco Partners helps you deliver local environmental educational information - cost-effectively and efficiently. We do all the heavy lifting and you get all the credit.
Elizabeth Roe
Elizabeth Roe is the brains behind Eco Partners. With 25-plus years of teaching and professional environmental and conservation expertise, Elizabeth is a recognized environmental educator and communicator.
Gary Roe
Gary Roe has spent his career in public administration, communications, and marketing and provides day-to-day operational support for Eco Partners.
Julanne Sausser
Julanne Sausser recently joined us as the Marketing Communications Manager. She has worked in and around recycling for many years, most recently with the Paper Retriever program.
For more information, check out the about section of our website.
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Although frigid temperatures and wintry weather remind us it is February, here at Eco Partners we are basking in thoughts of warmer days ahead. Warmer weather will be ours for sure when Gary and I head to Monterey, CA for SWANA's Road to Zero Waste Conference and Communication, Education, and Marketing Technical Division Meeting March 23-25. After the conference, we will be visiting our long-time Trash Talk and One Person's Trash client in Santa Cruz, CA to tour their facilities.
And, working on the spring editions of Trash Talk and One Person's Trash has also helped us picture sunshine and climbing temperatures. We are thinking even warmer thoughts as we begin the process for the summer editions of Trash Talk right now and look toward beginning of production for the summer edition of One Person's Trash in April.
Speaking of summer, as you think ahead to your school education program for 2014-2015, consider adding Trash Talk and its accompanying Teacher Guide to your program. You can provide local information while supplying lessons that teachers can use to support classroom instruction. And all with a minimal amount of your time! We'll start the fall edition in July.
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Elizabeth Roe
President, Eco Partner
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Stay Warm!
Elizabeth Roe
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Behind the Curtain:
Meeting the people who make Eco Partners possible
For the next several issues, we will be introducing the people "behind the curtain." These are the people who take the raw material -- the written text -- and make the newsletters happen. They lay out the newsletters, create the art, proofread the articles, translate for the foreign languages, fold the newsletters to your liking, and more.
Angie Therber was happy to start proofreading for Eco Partners when fellow proofreader Julanne Sausser recruited her 10 years ago. As a middle school English teacher at Our Lady of Lourdes in Indianapolis, she was ready to try something new.
"I was interested in using my writing and editing skills in a new way outside of the classroom," she said. As a proofreader, Therber certainly does that by reviewing the newsletters before publication, "looking specifically for typos, punctuation, spelling, and grammatical errors."
Therber had not done much in the environmental world before Eco Partners, and has enjoyed the opportunity to keep up with what's happening in that world. "One of the reasons that I enjoy my work with Eco Partners is because it keeps me informed on environmental issues and green living," she said. "I love learning about composting, and though I haven't actually attempted to try it yet, I am getting closer!"
In addition to proofreading and teaching, Therber also likes to play tennis, read, and work on home projects.
Being able to proofread the newsletters gives her the chance to see what is happening in the environmental world, but also be encouraged by the positive actions that occur around the country.
"Each quarter as I proofread the newest issues, I am amazed at what dedicated workers around the country are accomplishing in their communities with environmental education and programs," she said.
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