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SEE Change...As it happens 
April 2013
Greetings!

If you are like us, April is probably a month when you are thinking a lot about income, given that it is income tax season. If you're not liking what you see on the bottom line, perhaps your business needs to ramp up its sales tactics. This month, Verity Dimock shares her views on the importance of selling - something that doesn't seem to get discussed much in social enterprise circles.

Read on to find out what else is new at SEE Change Magazine.
In This Issue
Selling 101
Social business challenges
TheGivingMachine
Upcoming Events
SEA 2013
1% for the Planet
Recent Articles
selling

 

This doesn't happen very often, but our entire family spent much of this weekend reading and making plans; plans for getting back into the studying groove now that Spring Break is over, plans for summer vacation (can father and kids still do the annual canoe trip to Algonquin?) and for me, plans to test a second social enterprise idea. It was this idea that led to me doing some intensive reading, and while doing this reading I noticed an interesting pattern. We talk about a lot of things in the social enterprise space, but one thing we don't talk about is selling.

 

Read on to find out which 3 priorities SEs should focus on. 

 

Social business challenge In fall of 2012, I had the opportunity to attend two of Muhammad Yunus' Social Business Challenges. As a filmmaker who spent the past six years following the work of Nobel Peace Prize laureate Muhammad Yunus for my documentary Bonsai People - The Vision of Muhammad Yunus, I was thrilled to be able to see his idea of social business, which is a non-loss, non-dividend company whose main goal is to solve a social problem, being germinated among students here in the US. And I have to say, listening to the students' business plans, I wasn't disappointed.

 

Learn more about the innovative projects currently in development. 

The Giving Machine Winston Churchill is quoted as saying, "We make a living by what we get. We make a life by what we give." But the word "giving" is often misused when we hear about the amount of giving that people do responding to fundraising campaigns. These statistics usually relate to responses to requests or "asks" from the many charitable organisations that want your money and, therefore, I would say it is responding, not really something freely given.

 

Find out how TheGivingMachine is making it easy for people to give. 

Upcoming Events for Social Entrepreneurs

  • SEEED Summit 2013: April 26-27 at Brown University.
  • Women in Social Business Forum: May 6 in Ottawa, ON.
  • Social Enterprise Summit 2013: May 19-22 in Minneapolis, MN.

Additional details about these events can be found on our website: http://www.seechangemagazine.com/current-events/upcoming-events