That annual trip to the shopping mall the day after Thanksgiving is a tradition for many families, marking theofficial start of the holiday season. But in recent years, the rules of Black Friday shopping have changed dramatically, turning this ritual on its head. Last year
sales reached $52.4 billion over a 4 day span, that's up
1. The 'No Leak Policy' goes out the window as more retailers are now releasing their ads in advance.
2. Less need to 'camp out' as deals shift to online.
3. More sales start Thanksgiving Day - retailers opening earlier and earlier.
4. Black Friday isn't the best and only day for bargains - So now shoppers are spreading out their purchases rather than filling their list on day one.
5. More chains offer secret last-minute Black Friday deals online.
6. Price-matching use to be the exception to most retailers' policies, but not anymore.
Also, according to the NRF survey, six in 10 shoppers plan to spend an average of $139.92 on 'self-gifting' this holiday season.