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Veterinary News Network Media Insider
November 9th, 2013
In This Issue
Quick News Stories
Ideas for Upcoming Media Outreach
Quick Links

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ASVJ Logo


 
researcher_science_tube.jpg Overall, it's been a very quiet week when it comes to animal health news.  There have been some great science stories, like the new test identifying and differentiating 3 strains of canine parvovirus or the ability of scientists to now replace defective genes in human DNA.  For those of us interested in these things, the articles are great, but they really don't help get you onto local TV or increase your social media audience.

What will get you on local TV/radio or in the local paper?  Persistence and a media savvy nature! Be sure you are regularly reviewing Dr. Humphries' articles in our Media Training Library at MyVNN for tips and ideas on approaching the media, especially when news seems slow!
 
Keep up with us daily with postings on our Facebook page, Twitter account and over at Linked In.

Animals, Veterinarians and VNN Members in the News  
 
In the last two weeks, we have seen several interesting stories that revolve around the foods that we feed our pets.  First, 2 weeks ago, we saw the FDA send out an appeal to veterinarians and pet owners asking for help in solving the on-going chicken jerky issue.  Then, in an unrelated event, Bailey's Choice recalled two lots of their jerky treats due to Salmonella concerns.

This week, the FDA released the data from a two year study that showed the risk of bacterial contamination is significantly higher with raw pet foods than with dry cooked diets.  SkeptVet, a Certified Veterinary Journalist with the American Society of Veterinary Journalists added some interesting insights at his blog.

We all know that discussions about raw and homemade diets can be filled with passions on both sides.  Before entering an online discussion about this topic, be sure to review some of our VNN resources on the topic, including this video:
Raw Food Diet Controversy
Raw Food Diet Controversy

The FDA seems to be very busy...they also sent out a consumer alert detailing the use and concerns of NSAIDs in our pets.  Certified Veterinary Journalist, Dr. Lori Huston set up a nice blog with her thoughts on the topic as well.

Sad news out of Colorado this past week as a house call veterinarian lost a patient while performing surgery at the client's home.  While this may seem tragic to all of us, as veterinary professionals we know that sometimes this can happen.  The news hook in this story is that the assistant who was administering the anesthesia for the doctor was the doctor's sixteen year old daughter.

In Ohio, the executive director of an animal rights organization committed suicide, taking 31 rescue dogs to death with her.  Although we will never know why she chose this route, we have seen time and time again that the challenges of trying to save as many animals as a person possibly can eventually catches up to them.  Overwhelmed, many withdraw from contact and the animals they are trying to save don't get the care they need.  This seems to be an extreme case of what happens far too often in the rescue community.

All across the nation, it seems that veterinarians are collaborating more and more with their counterparts for human health care, physicians.  In this article from NBC News, there are some very interesting comparisons made between human patients with a particular malady and an animal with a similar issue.  This, of course, is the on-going work of "Zoobiquity" conference

Here's a happy story to share!  In Tennessee, a baby llama who had broken her leg needed a blood transfusion.  Thankfully, mama llama was there to step up and help!   Both patients are doing fine!

Have you seen a story that you think needs to be shared??  Email a link to me and I will make sure it goes into our social media.  From your own blogs to local stories of interest, what is making news in  your area may also be beneficial for your fellow VNN members across the country. 
TweetableMedia Outreach and Tweetable Moments

Use these ideas to plan your upcoming marketing and media outreach

Tweetable Moments:
 
 Want a new idea for treats for your pets? Try baby carrots or green beans. Again, please don't feed jerky type of treats made outside the US

Before you decide on a raw diet for your pets, read this article from the FDA and ask our opinion: http://www.fda.gov/AnimalVeterinary/ResourcesforYou/AnimalHealthLiteracy/ucm373757.htm?source=govdelivery&utm_medium=email&utm_source=govdelivery

Can raw or homemade diets work for your pet? Yes. Are they for EVERY pet and owner?  Absolutely NOT! Let us know if you are feeding raw diet

Homemade diets for pets can be risky. Watch this video: http://www.youtube.com/watch?v=cowVigSuDYk
, then let us know what questions you have.

During the holiday season, many rescues/shelters need YOUR help. Donate your time, pet food, or even cash when you can and donate locally!

Local animal shelters and rescues can ALWAYS benefit when you volunteer. Consider donating time, supplies or even money and do so locally!

Help us help our local animal groups this holiday season. We are donating food and helping with homeless pet's medical needs. Will you help?

Colder weather means stray/feral cats often seek warmth in and near cars! Thump your car's hood before starting to prevent injury to a cat!

Fleas are still a problem, even with cold temps! Ask us about safe AND effective flea meds for your pets. OTC products can be too dangerous 

Are you having problems describing your pet's behavior or a possible medical issue? Use your cell phone to take pics or video so we can see!

Media Outreach

This week, I would like to share with you some social media sites created by some of our VNN and ASVJ members.   Many of these folks do a FANTASTIC job of keeping their audience updated on current animal health and veterinary topics as well as sharing good, fun and interesting information.  They are also good at presenting great discussions when the topics are CONTROVERSIAL!  Reviewing their sites/blogs routinely might just give you the spark you need to keep yours updated!

Dr. Lori Huston:  The Pet Health-Care Gazette

Dr. Brennan McKenzie:  The SkeptVet Blog

Dr. Krista Gibson:  Animal Medical Services of Scottsdale blog

Dr. Jessica Vogelsang:  Pawcurious

Noah's Animal Hospitals:  Noah's Animal Hospitals' blog

Ms. Linda Case:  The Science Dog Blog

Dr. Brian Hurley:  The Gardner Animal Care Center blog

Mr. Brent Toellner:
KC Dog Blog

  

Now, I am sure that we missed more than one of our members who is routinely blogging.   In addition, many of our members are actively using YouTube to help educate and share information with their audience.  Did we fail to mention your YouTube channel or your blog?   If so, send an email and I will make sure to share your media efforts with our members in the next Media Insider!  

 


At VNN, we are here, 24/, to help you with your media needs.  Please don't hesitate to contact us whenever you need help!

Sincerely,

Thomas Dock
Managing Editor
317-281-8658 (mobile)
tomdock@MyVNN.com
Contact
Dr. Jim Humphries
President and Founder
719-495-2100 (VNN Main Office)
719-963-6852 (mobile)
dr.jim@MyVNN.com