Without a doubt, the main veterinary related story of the week was the recent
FDA letter again warning consumers about jerky treats. The FDA is also asking for pet owners and veterinarians to be more proactive about reporting suspect cases. As Dr. Jim mentioned on
our Linked In Page, is this really news? After all, we have had reports of these illnesses since 2007!
Even if we don't agree with whether the media is reporting on the true story here, we can take action to help our local community and our clients. Be proactive about recommendations for "healthier" or "safer" treats. Consider mentioning to clients that all of Hill's products are made in the US or that instead of relying on packaged treats, use a portion of the pet's food as the treat. We have
updated messaging available at MyVNN.com that will help you connect with the local reporters and prepare material for your social network! Don't forget, if you are treating one of these cases, let the media know about it!
In a potential preview of the next big story, Dr. Jim found this interview with a top CDC doctor who says that
we have reached the end of the "antibiotic age" and the bacteria are likely to win the war. We have posted this
story for discussion over at Linked In and would love to hear your thoughts!
Rabies makes headlines, but this time it's not wildlife! In several stories this past week, domestic animals have tested positive for rabies. First, there was
the dog in South Carolina and just yesterday, two new stories broke on cases of rabies in
cats from Pennsylvania and in
southeastern Colorado. We have said this on multiple occasions, but you should always be prepared for the media to contact you about this serious subject. Your calm presence, knowledge and media savvy nature might just win you the next local TV or radio gig!
VNN member, Dr. Krista Gibson in Scottsdale, AZ is starting to be a little bit of an Internet sensation! She has been seen in multiple videos from the Animal Rescuers with her segments titled "At The Vet"....
you can see a recent episode here at YouTube, just skip forward to time frame 13:24! Dr. Krista is also re-energizing her blog with a recent article on
Being a Responsible Pet Owner!
Have you seen a story that you think needs to be shared?? Email a link to me and I will make sure it goes into our social media. From your own blogs to local stories of interest, what is making news in your area may also be beneficial for your fellow VNN members across the country. 
Are you ready for the ghosts and goblins to come knocking at your door? Is your hospital allowing trick or treaters this year or are you doing something community minded on Thursday night?
