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Veterinary News Network Media Insider
February 21st, 2013
In This Issue
Quick News Stories
Suicide Prevention and Awareness
New and Upcoming At VNN
Demand Media Offer
New At ASVJ
Quick Links

VNN Logo
ASVJ Logo


Greetings!
 
February is quickly coming to a close and, believe it or not, the first day of Spring is only about 4 weeks away!!

March is nationally recognized as Poison Prevention Month and the ASPCA also observes Pet Poison Prevention week during this month.  We are currently working on some messaging detailing the top household items that contribute to pet poisonings and should have those message points ready for you in time for this observance.

Keep in mind that the return of warmer weather often means the return of SEVERE weather.  March is also recognized as the American Red Cross Month and our VNN messaging on Pet Disaster Preparedness would be a great way to reach out to your local media. 
Animals, Veterinarians and VNN Members in the News  
 
Airplane Taking Off NBC News featured a story this past week on the dangers of pets flying on airlines.  The main point of the story was that over 300 animals have died, been injured or have escaped from the airlines' care over the last 6 years.  Unfortunately, there is no way to put this number into perspective as airlines aren't required to document just how many pets fly each year.  Because this is an emotional topic and uses a hook of corporate greed to inflame the issue, we will likely see stories like this come out every year.  Be prepared if your local media wants to talk to you about this subject...we have Traveling with Pets resources available at MyVNN.com.

Kasel Associate Industries has voluntarily recalled ALL of their products manufactured in Denver from April of 2012 to September of 2012.  You might remember that this company recently (Sept 2012) had a recall of their bully sticks and in December, the FDA warned consumers not to feed Nature's Deli Jerky Dog Treats (another Kasel) product due to Salmonella, but the company did not do a recall at that time.

On the science scene, an article that will surely cause a lot of debate has surfaced.  Researchers at the University of Illinois have stated that a strict raw meat diet is not always adequate for cats.  Other research that may be of interest to you include a study on dogs' fear responses to noise and the pros and cons of early neutering in Golden Retrievers (from our friend, Dr. Brennan McKenzie of SkeptVet)
 
An easy way to keep up with important animal health or veterinary news is to "Like" our Veterinary News Network Facebook page.  Daily posts will help keep you up to date and recommendations for using VNN resources will occur routinely as well!  If you are more interested in a private setting to discuss media stories affecting the veterinary profession, join our VNN Linked In Group.

Suicide Prevention and Awareness in Veterinary Medicine

Dr. Jim formal Jim Humphries, BS, DVM, CVJ
President, Veterinary News Network
Veterinarian, Mobile PetDocs
Founder, American Society of Veterinary Journalists
Adjunct Professor of Media and Communications at Texas A&M University 


I recently spoke at the Minnesota Veterinary Medical Association and attended a fascinating one hour overview of suicide awareness and prevention. At first glance you may think this is a very curious topic, however you will be surprised to learn that physicians and dentists are twice as likely to take their own life as the general public. However, it is alarming to discover that veterinarians are FOUR times as likely to take their own life as the general public.

This came very close to home last month when I learned that one of our very early VNN members had committed suicide just a few months ago. I thought it would take this time to raise our awareness on this crucial topic as our profession seems to be extraordinarily affected.  Further, VNN members are leaders and we must be aware of our role in awareness and prevention as it is likely we have a colleague close to us dealing with depression or worse.  

There is a suicide every 39 seconds, that's 1 million a year worldwide or 38,000 per year in the United States alone.  To put that in perspective that's 105 per day and there is a suicide attempt every 32 seconds. Oddly enough there are more suicides that occur in rural areas and may believe people in rural areas have less connection to helpful resources.  In Minnesota alone there was a 15% increase from 2010 to 2011.  Among people 15 to 34 years of age it is the second leading cause of death and for young people 10 to 14 years of age it is the third leading cause of death. And interestingly only 20% leave a note, and females try four times more often but males are four times more successful at suicide.

There are many theories as to why veterinarians are four times more likely to commit suicide than the general population. Veterinarians are typically perfectionists, we are very busy, we deal with pets who are increasingly seen as family members, and often have to put these animals to sleep and deal with those strong emotions.  We work with increasing caseloads, we have very few resources for dealing with stress, and many veterinarians feel isolated and isolation is one of the biggest causes for suicide in all people. Add to that economic stress and/or chronic disease and pain and you have the formula for depression and suicide.

The majority of suicide victims do not want to die. There is ambivalence right up to the time of death. Most say they simply want to "the pain to go away".  We all need to be aware of the signs of a person who has suicidal ideation.  In this way we can get them to talk and perhaps find them some help.  90% of suicides are treatable and practically every person with suicidal thoughts will talk about ending their life. Often the talk is about hopelessness and feeling trapped, unbearable pain and being a burden to others.  With this as a clue you should ask properly worded questions such as; "Do you just want to die?", "Are you thinking about being dead?". If you sense there is a problem, don't leave them alone if at all possible.  Try to surround them with some support.  

We live in interesting and very stressful times.  Only 45% of students graduating from veterinary school have a job, and all of them have an average of $150,000 in student debt.  Our young colleagues are starting with a very stressful life.  Let's do what we can to help them communicate, with family with clients and with you. This means teaching them to get more comfortable with face-to-face communications rather than staring at a screen on their smart phone or on a computer at work. This is also essential in communicating with your clients. But further teaches them how to handle the stress life brings them, in addition to finding joy in the work we all love so much.

An outstanding resource is www.SAVE.org.  there you can find any number of resources for suicide prevention and depression information.  If you find yourself in a crisis situation the 800 number to call is 1-800-273-8255.  

Here are some interesting links:

Know the Warning Signs

Brochures and Resources

Until next time...

Dr. Jim


New and Upcoming at VNN

Thanks to everyone who has helped make our recent video, Pets Need Dental Care Too, such a great success!  We have received a lot of complements about this video.  I want to call out the Nevada VMA for featuring the video on their home page this month!   Thanks!!  If you think this video is a good fit for your website's pet education library, please let us help you make sure you can get the video embedded on your site.

Girl and Labrador Last week, our newest story was released.  What is a Responsible Pet Owner takes a good look at some of the intangible types of things prospective pet owners should think about before adding to their furry family.  We have spent a lot of time focusing on vaccines and preventive care, but our pets also need daily exercise, attention, proper grooming and so much more.  After reading this story, let us know how we did with this story.  In addition, we always welcome any comments about our work!

In March, our next video story will focus on the dangers that are inherent with providing bones to our dogs routinely.  We are finalizing this project over the weekend and early next week and this video should be ready to go on March 1st.


Demand Media

Last year we had several of our ASVJ and VNN members work with Demand Media on e-books that were breed specific and everyone found that a fun project and worth their time.  This same company has approached me about our members participating in a new project that would involve live on-line chat with pet owners asking veterinary medical questions.  I discovered they have even contacted some of you directly.  

I do not recommend this project.  We have learned over the past four years the concept is not a successful model, other sites have non-DVM's answering, the hourly rate they offer is ridiculous and without certain well written protections, it can put your license in jeopardy because of the lack of a doctor-client-patient relationship.  

So it is my decision not to allow this offer to go to members via our organizations.  I protect all of you very carefully as I know you are both influential and busy and the relationship we have is valuable and to be protected.  I want you to be aware of the "back-story" should they contact you directly. 

Dr. Jim
ASVJ Logo American Society of Veterinary Journalists

Our organization designed with a goal of bringing professionalism back to journalism involving veterinary medicine and animal care is continuing to grow!!  Are you someone who should be credentialed as a Certified Veterinary Journalist or do you know someone who should be??

If you would like to know more about becoming a Certified Veterinary Journalist, visit http://asvj.org.  We highly encourage all VNN members to get their certification!
 

At VNN, we are here, 24/, to help you with your media needs.  Please don't hesitate to contact us whenever you need help!

Sincerely,

Thomas Dock
Managing Editor
719-445-7065 (office)
317-281-8658 (mobile)
tomdock@MyVNN.com
Contact
Dr. Jim Humphries
President and Founder
719-495-2100 (VNN Main Office)
719-963-6852 (mobile)
dr.jim@MyVNN.com