Dear Friends,
Starbucks had its annual shareholders meeting last
week. Sailing on top of the sea of corporate suits
with their self-congratulatory rhetoric was the
determined voice of one woman, Barbara Birnbaum--
Starbucks shareholder and animal advocate.
Ms. Birnbaum was the first shareholder at the
microphone when the time came for Question &
Answers. The ugly truth about animals in rodeos and
Starbucks’ sponsorship was exposed to over 5,000
shareholders, both in real and virtual attendance.
Persevering over a series of attempted interruptions,
Barbara successfully drove home the point and
ultimately the question regarding Starbuck’s “social
responsibility” and their current policy of rodeo
support and the potential sponsorship of
other “locally relevant” abuses such as cockfighting.
The response from CEO Jim Donald was the same old
nonsense this company has been spewing:
“We, as a corporation, don’t sponsor rodeos. We
allow our stores to interact and connect with
communities. It is up to the individual stores to see
where they want to participate in.”
Of course, Mr. Donald didn't mention that the stores
involved in the rodeo sponsorships weren't franchises-
-they were owned by Starbucks.
Chairman Howard Schultz, however, replied with a
response much more attuned to the deluge of calls
and emails Starbucks has been getting. Mr. Schultz
said that Starbucks has been hearing from many like-
minded consumers with the same concern and
that,
“We are reviewing this practice [of giving
Starbucks
stores free rein over local sponsorships], specifically
as it relates to rodeos we understand the sensitivity
of the question and our responsibility as a
company.”
We must hold Starbucks decision makers to that
statement. Animal defenders must keep up the
heat
and in fact, we need to turn it up enough that
Starbucks sees the error of their ways, and
establishes a corporate policy of animal
welfare.
Please write, call, fax, and email Chairman Howard
Schultz at Starbucks:
Starbucks Corp.
P.O. Box 3717
Seattle WA 98124
Phone: 206-447-1575
Fax: 206-447-0828
You can listen to the discussion regarding
rodeo sponsorship at the Starbucks shareholders
meeting by clicking here (this link may not remain
active indefinitely):
Starbucks
Shareholders Meeting
When prompted, you may select to only listen to the
Question and Answer section of the meeting, instead
of the full recording.

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The Latest Lines from Starbucks |
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As activists continue to call Starbucks toll-free
number, the company's public relations staff is
engaged in an apparent disinformation campaign to
confuse customers.
In other words-- they're lying.
The problem for liars is that it is difficult to lie
together, so various Starbucks public relations
drones are telling callers a wide range of stories.
The propaganda ranges from claiming that Starbucks
doesn't affiliate with rodeos, to claiming Starbucks
did affiliate with rodeos but no longer will, to claiming
that Starbucks affiliates with rodeos and that's OK.
When SHARK representative Janet Enoch called and
confronted Starbucks about the wide and conflicting
range of stories being disseminated to customers,
she was told that Starbucks public relations
people
may "interpret" the Starbucks corporate line.
Isn't
THAT special? The drones are being encouraged to
spin the truth in order to confuse customers!
Here's what we know for certain. Starbucks
current
written statement declares that local stores have
the right to sponsor what they choose. This
means
that virtually any type of animal abuse is acceptable
to the supposedly "ethical" and "socially responsible"
Starbucks. Just a short list of "locally
acceptable"
abuses demonstrates the insanity of this policy:
rodeos, bullfighting, cockfighting, dogfighting,
and
pigeon and turkey shoots may all be open for
Starbucks sponsorship.
We are asking activists around the world to inform us
of any other forms of animal abuse that Starbucks
chooses to affiliate with. We will expose them for
whatever abuses they choose to support. Starbucks
already chose to portray bullfighting in a humorous
light at a shareholders meeting, so we are very
curious as to whether there is a more direct
affiliation in bullfighting countries. Should a direct
link be found, SHARK's bullfighting footage will be
included in our Starbucks video on the Tiger Truck.

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New ‘Buck Starbucks’ Activism Ideas |
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The plight of rodeo victims has now been heard
throughout the Starbucks corporate structure - from
the Starbucks Board of Directors, to the district
managers, to the local store managers and
employees. Our focus now is to increase the
pressure of this issue, and we must pursue every
possible avenue to accomplish this task.
A simple but effective approach is to walk into a
Starbucks sporting a cup of a competitor’s coffee in
your hand. One advocate who did this said it worked
like a charm. He nicely explained to the Starbucks
manager that he’d like to buy Starbucks’ coffee but
was compelled to patronize the competition due to
Starbucks’ rodeo involvement. This local manager
indicated she had just heard something about the
rodeo controversy, but now she promised to contact
her higher-ups to learn more. The cup of
competitor's coffee was proof that the former
customer was serious about a boycott!

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At right, St. Louis animal advocates once again
braved the cold
out in front of an area Starbucks.
In St. Louis, Missouri, a dedicated team of activists
has not only held repeated demonstrations in front of
various Starbucks stores, but has also done
individual, impromptu efforts to get the word out
about Starbucks in malls. As one advocate
writes:
“One Starbucks is in the middle of a mall in a big
kiosk. This provides easy access to leaflet the area
around the store and reach their customers. This is
an easy way for activists to reach A LOT of
Starbucks nationwide. I left the Starbucks flyer all
around their place in the mall and also left the
Starbucks flyer at all the stands with miscellaneous
info (mall directories, advertisements, etc.) all over
the entire mall and in the public restrooms. I am sure
I reached some people, and I am sure Starbucks
knows about it.”
Efforts like these require minimal planning or effort,
but will have a very significant impact.

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Los Angeles Tour Successes |
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The Tiger had a good run in Los Angeles, although
there should have been many more activists
participating than there was. On the first night only
Armaiti May, a young and extremely busy veterinarian
came out to help. Regardless, the intrepid few who
did show reached many, many good people. In fact,
we noticed a considerable number of California people
signing the petition against Starbucks' rodeo
sponsorship in the wake of the Tiger's Los Angeles
visit. Our thanks to Armaiti, Valerie, Ouie, Bahare,
Kristina, Marina and for their help.
With some difficulty, the Tiger got a parking spot
right smack in front of a Starbucks each of the four
nights in LA. As has been the case throughout the
campaign, the Tiger's presence in front of a
Starbucks results in a lot of people turning away from
doing business there, at least for that night.
Another typical response is that the local Starbucks
managers expressed both surprise and dismay that
their company was involved in such animal abuse.

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In San Diego, the Tiger's video was undeniable to
passing motorists and everyone inside the Starbucks.
Full of positive spirits, this advocate hands out Buck
Starbucks flyers in front of her local Starbucks. We
need this to be happening in every city!
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Upcoming Buck Starbucks Tour Dates: California, Oregon, Washington |
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The next stop for the Tiger Truck will be Palo
Alto,
California on March 1st.
San Francisco will be next with a visit on March 2nd
and 3rd, and Sacramento on March 4th. On
March
7th and 8th, the Tiger will be in Portland, Oregon,
the last stop before an extended visit to Seattle,
Starbucks' headquarters. Once we get to Seattle, I
am determined that the Tiger not leave before
virtually every human in the Seattle area finds out
about Starbucks' cruelty.
We need people
to turnout for these demos in every city! Please
contact shark.central@sbcglobal.net if you
can help and for more information about where the
Tiger will be in these cities.
Kind Regards,
Steve Hindi and your SHARK Team
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