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  Buck Starbucks Campaign Update
Starbucks Shifts Response, Starts Squirming Cruelty is not a ‘cultural event.’

 
 

Well folks, a thanks to you, as the Starbucks campaign is apparently having an effect. In fact, Starbucks is looking like a victim going down in a pool of quicksand, and grasping at any available straw. Today's grasped straw is that the Cheyenne rodeo is a "Native American cultural event." I called the company this morning to carefully explain the facts, but clearly Starbucks thinks this position is a winner, and it is sticking to this latest lie.

 
 
Starbucks has altered their form response to complainants to include these lines:

"One of the ways we give back is by supporting activities that are important to the communities we serve.

As a result, a significant portion of Starbucks marketing efforts are locally driven and focus on connecting with the community through sponsorships, events and community giving programs. In some instances, Starbucks could be involved with an event that may be relevant to one community, but not to another.

The Cheyenne Frontier Days is a Native American cultural event in Cheyenne, Wyoming that features parades, amusement rides, a rodeo and other activities."

 
 
Think about how truly repulsive this is.

Starbucks believes that if you can be convinced that this is actually a Native American event, you will back off. Starbucks believes that its customers are so superficial, and so intent on being politically correct, that this utterly baseless propaganda will make us go away.

The Native Americans at the Cheyenne rodeo are there as entertainment and as vendors. In fact, Animal People editor Merritt Clifton did some research on the Cheyenne rodeo. He then sent an E-mail off to Starbucks, including some historical media accounts indicating that the rodeo certainly is NOT a Native American cultural event. Here is an excerpt of his E-mail:

"Far from being a "Native American cultural event," the Cheyenne Frontier Days appear to have included authentic Native Americans only under political pressure, only since later in 2000, and only in token numbers. About 40 dancers and others participated in 2005, a scarcely visible presence among the hundreds of vendors and exhibitors."

Mr. Clifton then invited Starbucks to reconsider its latest position. Don't hold your breath waiting for responsibility from Starbucks. A "responsible Starbucks" is merely a carefully crafted image that has no more validity than a "humane rodeo."

Beyond this latest nonsense, Starbucks is staying mum about the other rodeos we learned they are sponsoring, including Miss Rodeo Washington, The American Royal in Missouri, and the Belton Rodeo in Texas.

The good news in this sleazy affair is that Starbucks is feeling pressure from those of you who have contacted them. That's why the company's story is evolving from one lie to another. You can expect to see more of this, and the lies will get even more ridiculous.

On Tuesday night I took the Tiger video truck outside a Starbucks in Aurora, Illinois. First the manager came out and complained about the volume of the sad music accompanying the video. Next, the police arrived and demanded I turn it down. I did, although it wasn't loud to begin with. After a while, the cops claimed I was on a private road and that I had to leave. We'll have to research that claim, as it looked to me like the cops were simply sucking up to someone who likely gives them free product.

If it is private road, there are lots of other Starbucks to hit, but in any case I was very happy with what the cop said. He said the video was disrupting Starbucks' business! Thank you very much, officer, those were the sweetest words I could hear. The profiteers at Starbucks headquarters will sponsor rodeos, but they don't want people in decent areas to know what they are involved in. That's the key folks--let everyone at every Starbucks know exactly what the company is supporting.

So, it is important that you contact Starbucks and tell the oh-so-perky phone people that you are not impressed with their corporate line, and are even less impressed with their stifling of the 1st Amendment. But, it is even more important that you print out the flier at our BuckStarbucks.com website, make some copies, and distribute them to customers going in and out of your local Starbucks. This is what the company fears the most, other good and caring people finding out about the cruelty that the company is sponsoring and promoting. This is the key to making change.

We are pleased that our Buck Starbucks campaign has been joined by some Starbucks employees, who are appalled that the company they are working for would support rodeo cruelty. So, please remember to be polite and respectful when addressing your local Starbucks staff—we want them to come along on our fight! Once you have started leafleting at you local Starbucks, please let us know so that we can include the report in our future E-mail updates, and in our newsletter.

 
 

For Starbucks contact information, and to stay informed please go to BuckStarbucks.com. To see a sampling of video clips taken by SHARK click here.

Kindest Regards,


Steve Hindi and your SHARK Team
phone: 630-557-0176