Design for reimbursement Profits for most products are based on how many they sell minus what they cost to produce. For medical devices there is another variable, one that some device makers investigate too late or not at all. Will it be covered by insurance?

Celebration of an effective breast cancer screening device we developed for a start-up company was short lived when our client discovered that use of the product in a doctor's office was not covered by insurance. We hear similar stories once or twice a year, so it is not a rare occurrence. According to a senior economic director at St. Jude Medical, there are five critical considerations regarding third party reimbursement stakeholders should heed when developing medical devices.   Neomatrix Halo breast cancer screening device.