The story of how Kilwins became an elio customer is actually quite dear to our heart. It started off way back in 2010 when elio was still in its infancy. The sales manager at the time contacted the manager at the Kilwins-Saugatuck location and asked if we could install our lights free of charge in exchange for some marketing photos. Kilwins agreed and initially we only installed lights on their chocolate and candy displays. The owner was so pleased with how much better the product looked under LEDs lights, that he asked us to install lights in the ice cream display as well. We were also given the name of the cabinet suppliers Kilwins uses for their new stores. This one contact turned into three additional customers, all of which continue purchasing lights from elio for Kilwins and other customers as well.

The moral of this story? A picture may be worth 1,000 words but when it comes to lighting, seeing the product in use is really the best selling strategy. Additionally, what may seem like one small sale may have the opportunity to turn into something much larger. 

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