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For the first time, Freedom Fest added a "Spur Ride" to this year's event.  New technical expertise from the Emporia Recreation Commission and Dirty Kanza Promotions encouraged a solid field of individuals that ran a 5K and then rode 40 miles (in a pretty tough wind) under four hours to "earn their spurs".  The "spur ride" was inspired by old Cavalry traditions in the military, where soldiers would have to pass rigorous physical, technical and proficiency testing before they would be issued spurs (in part, so they wouldn't injure their horses).  Thirty-seven individuals were able to finish the challenge in the allotted time, and they can earn a clasp for each year they "earn their spurs".  After five years, they will earn a "golden spur".  
Emporia Main Street 
E-Newsletter
Greetings!

What a great weekend for Freedom Fest!  We had a record number of participants on a fantastic Sunday.  We have a lot of wonderful events coming up, and an informative article on Point of Sale systems below, so keep reading your e-news!
      
Veterans Banners
Emporia Main Street is working with area partners to expand the veterans banner program for next year.  Banner sponsorships will be available at the Emporia Main Street office on July 1, 2016 at the Emporia Main Street office.
       
Team Up for Team Hope
       

Quarter Mania - December 8th

Participating businesses include:

Granada Coffee Co., Tasty Kakes, Tastefully Simple, Thirty One, Paula's Creations, Kiko's Kitchen, The Purse Lady, Chloe + Isabel, Pampered Chef, 

     

 


Holiday Midnight Madness - December 10th
Participating businesses include:
Wooden Arrow Boutique, AKA The Sports Fan, The National Teachers Hall of Fame, Cradle to Career Literacy Center, Sole Mates, Sweet Granada, Studio 11, Farmers Market, Paula's Creations, Bath Expressions, Burnap Bros., Javacat Coffeehouse, Disciple Shoppe, Dirty Kanza Promotions,
     
Meet Katarina and Sujeily! Katarina has been mentoring Sujeily for almost two years and have loved and enjoyed every second of their match.  "I think our match is great because we don't annoy each other. We have a lot of things in common." How would you describe your little: "Sujeily is very sweet, bubbly, and has a good heart; she is great at helping people. She also loves to sing and dance."  These two enjoy spending time together and share the same passion for the activities they do. They love to paint canvases, go bowling, go out to eat and play tennis and Frisbee.
Sujeily's favorite match activity is painting canvases. Katarina and Sujeily get along very well. "Katarina is easy to talk to and she helps me whenever I have problems with friends." At Big Brothers Big Sisters we take into consideration similar personality types, interests, and hobbies to make it a beneficial and positive match not only for the child and his or her family but also for the volunteer. If you have ever considered mentoring or would like to learn more please call us at 620-342-5645. 

   

Floral Arranging: Fabulous Fall Bouquets   
Hosting Thanksgiving dinner requires the perfect table centerpiece.  In this class, students will create a beautiful floral arrangement that is suitable for your Thanksgiving gathering.  Join Paula Roper, owner of Paula's Creations, for an evening of expert tips and techniques on floral arranging for the holiday season.
Schedule: Thursday, November 12, 7:00-8:30 PM
Cost: $25
 
Kids in the Kitchen
Let's get our kids cooking! We will create some healthy foods that the kids can make on their own or with minimal adult assistance. The more involved they are, the more likely they are to try new foods!  Children ages 6 and older, with an accompanying adult.
Cost:  $29, plus $5 for each additional child
Schedule:  November 14, 2015, 1:00 to 3:00 PM
 
  
Julie J. Cooper
Director of Community Outreach
Flint Hills Technical College
Office:  620.341.1377
Cell:  620.343.0258

  Mobile App QR Codes

 Learn more about local amenities, organizations, businesses, events and more with the E-Town Mobile App!  The ETown App is a joint project among Emporia State University, Flint Hills Technical College, USD 253, The Emporia Gazette, the City of Emporia, the Emporia Convention and Visitors Bureau and Emporia Main Street.

 

For IPhone Users, Click Here!

 

For Android Users, Click Here!

 

For the iPad Version, Click Here! 

 

For the Web Version, click here:

www.etownapp.com

Property Availability Guide
For property owners with property available for rent or sale, this is a free service to collect information and post it on the Emporia Main Street Web Site.  With other market information available, we hope this site makes it easier for potential businesses and property developers to find spaces they need.

CLICK HERE to enter information about your available property and view previously submitted information.
Business Investment Guide
Business Investment Guide 
Do you know a business that should locate in Emporia? Maybe you know an entrepreneur looking for resources or a business owner looking to expand? The Business Investment Guide is community information designed to help you point your contacts in the right direction!
The Future of Point of Sale
     
Revolutionizing an Integrated &
Seamless Buying Experience
By Shane Wilson - Special Projects Coordinator

Remember this old thing? During its time and place, it served a very valuable purpose - turning a business' sale into a deposit, while also doing some basic calculations. This was the height of technology at one point in time - unfortunately, widely used Point of Sale (POS) systems today are almost as ancient.

Take a look at this. The "future" of POS systems, some sci-fi pipe dream, is in small- to-medium sized businesses as we speak. (Disclaimer: this system, developed by former head of Google Wallet Osama Bedier, is touted by some as "future proof" - as made evident by the comparison between these two pieces of technology, nothing is truly future proof.)

The point is this - your POS, while being the foundation of your cash/credit exchange system, can do so much more, and an outdated POS system can hinder your business' growth for years to come. Below I'll outline a bit about what the future of Point of Sale will look like and how you can seamlessly get your business up to speed.

1) POS systems will continue to enhance not only the customers experience, but also the business owner's. Deeper integration between front end and back office systems means greater insight into inventory management, in-store customer tracking, supply chain management - you name it. These links are working constantly, giving the business owner more time to focus on extrapolating that data and making it work for them.

2) Customer experience (Customer Relationship Management) is becoming one of the most critical elements as they relate to POS systems. This includes endeavors into loyalty rewards programs, mobile-integrated payment methods and savings mechanisms - even self check-out becoming more widely available. Customers, especially those in the Millennial generation, crave new, intuitive ways to interact with businesses during both the shopping and inevitable transaction experience. A quick, seamless way into this is the use of tablets (digital in-store advertising, for instance) that allow the customer to interact via QR code or similar mechanism.

3) Revolutionary authentication systems are on the way - and quickly. The use of traditional scanners may soon go the way of the dodo bird, as more businesses make way for biometric scanners, visual identification systems (for in-store customer tracking and personalized advertising), and voice recognition. Imagine customers lining up to shop at your store and make transactions via fingerprint scanner that contains all their relevant card information, making the process incredibly efficient and secure!

4) The benefits of a cloud-based POS system are becoming too good to pass up. (If you're unfamiliar with the cloud and its benefits, check out this nice tutorial). In lieu of buying a bulky register system, many cloud-based systems offer applications for tablets, which really adds to the customer experience. Free (or nearly free) technical support, integration with other relevant applications, mass data storage, mobility & flexibility, and little to no installation fees are other great benefits to these systems. For more information about this topic, read this article.

5) "Retailers run the risk of the productivity plateau if they do not adopt POS systems that can keep pace with customer demands." This point is simply here to drive the theme home for business owners - this time is now (yesterday, in all actuality) to start having the conversation about POS conversion. The implications could be dire, and none are better poised than small-to-medium sized businesses to easily make the transition.

For more information on various innovations in the point of sale industry, see this helpful guide from ShopKeep (a premier cloud-based POS system provider that isn't too pushy with their systems, but do provide great information of the market in general). There's also a fantastic independent review of best POS systems out there that's worth your time. Finally, during my research I stumbled upon an innovative concept, similar to Groupon, that drives mobile payments and customer loyalty - I'd highly recommend checking this out!

I hope this primer serves as a stepping stone for your business in the conversion to a more customer-driven POS system. The resources are out there, and they're staggering in number and scope, I realize this. To not start thinking about these concepts would serve to put your business at risk of getting behind the competition. Get ahead of the game with this advice, and please don't hesitate to ask Emporia Main Street for any additional insight!

Extra guides for further reading:
Future of POS Systems 2 (specific to the restaurant industry)

Im a Main Streeter
 Did you know???
Last week we held an event coordination meeting, consulted with a few member businesses, hosted a board meeting, met with local media outlets about some
5K runners from this Sunday's Freedom Fest!
upcoming projects, met with some consultants about some large scale funding projects, coordinated with city and county staff about some potential legislative issues, assisted some local aspiring business owners, and we hosted the largest ever Freedom Fest (with a great coordinated effort from a lot of partners and volunteers from throughout the community).   We have a lot of great events right around the corner, and that means we get 
some great questions from all of you!
 
 
1.  "What is this year's Emporia Main Street Christmas Ornament?"- From a collector.  This year's ornament features the former St. Mary's Hospital (now the Hill Crest Apartment complex)  The hospital was dedicated on June 13, 1928 and is a great example of Gothic style architecture.   The hospital was owned and operated by the Sisters of St. Francis until 1984.  Ornaments are $10 and can be purchased at the Emporia Main Street office, Poehler Mercantile, Studio 50.4, Emporia Chamber & Visitors Bureau, Plum Bazaar, Granada Coffee, Graves, Sweet Granada, and Studio 11.  Each ornament is individually boxed and contains the history of the building.

 

National Teachers Hall of Fame Auction
We will have the silent auction November 9-13 at the Industrial branch of Emporia State Federal Credit Union [9 to 5 except closed on Wednesday Nov. 11]. Finale for silent and preview for live auction items 5:30 to 7:30 PM on Friday the 13th there.  The live auction will be on KVOE and livestreamed on kvoe.com on Thursday, November 19th starting at 6 PM.  
 
2. "How many participants did Freedom Fest have?" From a spectator.  Approximately 300, which makes this year's Freedom Fest the largest yet!  The Freedom Fest event is a collaborative effort between local veterans groups, the Emporia Recreation Commission, Dirty Kanza Promotions, and Emporia Main Street.  The event itself wouldn't be possible without the support of local sponsors, a BUNCH of volunteers, and local participants.  Proceeds for the event go to two areas: the local All Veterans Memorial and the families of deployed soldiers.  We are so very thankful that people continue to get up early on a sometimes cold and blustery morning to run, ride a bike, or simply volunteer so we can actually DO something to support our veterans and families of active duty soldiers.  We've received several comments like, "I wish every city would honor veterans like Emporia does" from visitors to our community, and that is a compliment to each one of your individual sacrifices and support for local programs.

 
3. "Can non-members participate in Midnight Madness?"  From a member.  Midnight Madness is scheduled for December 10th from 8:00 p.m. until midnight.  For a lot of our members, they describe our coordinated late night shopping events as some of the "biggest days of the year," both in terms of traffic and sales. Some of our members set up temporary "pop up shops" downtown. The Main Street organization purchases advertising, buys posters, and emphasizes Midnight Madness through social media "call-ins," and at a variety of speaking events. What seems like a fairly easy event looks simple because of the logistical work that goes into its formation.  So, some of our members have gotten a little upset in the past when non-members take advantage of the increased traffic downtown for Midnight Madness by opening late, and we've had some awkward conversations with consumers that were confused as to why some businesses "weren't on the map" of participating businesses.  All we can do as a Main Street organization is try to add value to the business climate and our members.  Some simply aren't joiners, but if we all continue to work hard on the creation of great consumer events, our community wins..

 

4.  "What are (other) downtown businesses doing for Small Business Saturday?" From a downtown business owner.  Small Business Saturday is the Saturday immediately following Thanksgiving.  We know of at least one new business that plans to launch that day, and several other businesses will be giving away Small Business "swag."  Some businesses will have refreshments, some will start extending their hours, others will start offering gift wrap and many will start pushing advertising through traditional local media and social media.  Small Business Saturday becomes a big deal when we all MAKE it a big deal, so work to highlight Small Business Saturday in your discussions with customers, in your media interaction and through your social media posts.  When small businesses do well, we ALL win.

  

5.  "Can we have food trucks in Emporia?" From a visit to the office.  Yes, but there are some limitations.  Currently, food trucks that are not participating in a preexisting large event (think the Great American Market or the Dirty Kanza Finish Line Party) are limited to four different food truck temporary licences per year.  The City of Emporia is currently considering updates to the Food Truck policy which can augment licencing and location of operations.  Many communities are using food trucks as a restaurant incubator to help entrepreneurs build capital and a customer base prior to moving into a bricks and mortar location.  As a community that emphasizes entrepreneurship, we may want to consider ordinances that encourage entrepreneurial development.  We also want to find ways to help our traditional restaurants take advantage of the food truck craze to extend their reach and maximize profitability.  Luckily, we have some forward thinking individuals within the city that are working on this issue right now.

Thank you to the Freedom Fest sponsors!  We couldn't do it without you!!!
    
In This Issue #317 11/10/15
Veterans Banners
Veterans Banners
Freedom Fest
Holiday Stroll
Article Headline
Big Brothers Big Sisters
Flint Hills Technical College Classes
ETown Mobile Application
Properties Available
Business Investment Guide
A Tax Break Opportunity
Did You Know?
Calendar of Events

President's Circle

  96 one The Wave

www.ksradio.com

  Brickyard 20 Ale House

402 Merchant

www.brickyard20alehouse.com

ERG

Emporia Realty Group

www.emporiarealtygroup.com

608 Commercial

620-412-9850


 
Evergreen Design Build

813 Graham Street

620-342-6622

KISS logo
541 Sherman

www.kiss103.1.net

620-343-6144

Image result for u.s. cellular logo

2326 Industrial Road

620-342-0150

Benefactors 

 

ESB Financial

 

Flint Hills Roofing & Gutter

 

Haag Management

 

KVOE

 

Longbine Auto Plaza

 

Mulready's Pub

 

Red Line Trucking

 

Roberts-Blue-Barnett Funeral Home

 

Subway - Main Office

 

Sutherlands Lumber Co.

Emporia Main Street Calendar of Events

 

 

November 11

Promotions Meeting

8:00 a.m. in the Emporia Main Street office

 

Design Meeting

noon in the Emporia Main Street office

 

November 18th

Board Meeting

8:00 a.m. in the Emporia Main Street office

 

November 25

Business Enhancement Meeting 

8:00 a.m. in the Emporia Main Street office

 

November 28

Small Business Saturday

 

December 3

Horse Drawn Carriage Rides

 

December 8

Quarter Mania

 

December 10

Midnight Madness

 

Horse Drawn Carriage Rides

 

December 17

Horse Drawn Carriage Rides

 

February 2

Destination Business Presentation by Jon Schalltert

 

April 23

The Taste

 

For more community event listings, please visit:

www.etownapp.com 

 

Do you have an upcoming event for your business or organization?

 

Let Emporia Main Street know and we may include it on our upcoming calendars!

 

General Level Members

 

AKA The Sports Fan

 

Applebee's

 

ASH LLC

 

Atherton & Huth

 

Bath Expressions

 

Beauty Bar

 

BG Consultants

 

BLI Rentals

 

Brown's Shoe Fit Co.

 

Cable One

 

Candlewood Suites

 

Capitol Federal

 

Capstone Insurance Solutions

 

Chan Enterprises

 

Chester Press, Inc.

 

Clark Carpet & Tile, Inc.

 

Coffelt Sign Co.

 

Complete Works

 

CVS

 

Dan's Hands

 

DG Wingz

 

Dirty Kanza Promotions

 

Disciple Shoppe

 

Do-B's

 

Douglas Chiropractic Center

 

Dynamic Discs

 

E:24/7

 

Eclectic Bikes

 

Greg Seibel

Edward Jones

 

Ek Real Estate

 

Emporia Construction & Remodeling

 

Eye Doctors

 

Miles Shirk

Farm Bureau

 

Flint Hills Music

 

Forget Me Not Productions

 

French Lily

 

Frontier Farm Credit

 

George Groh & Sons

 

Gerald Schumann Electric

 

Goodwill Emporia

 

Granada Coffee Company

 

Graves

 

Gun Den

 

Hair Krafters

 

Heartland Office Systems

 

High Gear Cyclery

 

IM Design

 

Jimmy John's

 

Junque Drawer Emporium

 

Kaw Valley Engineering

 

King Liquor

 

L&L Pets

 

Little Red Rooster

 

Lyon County State Bank

 

Lyon County Title

 

M&M Military Surplus

 

Mark II Lumber

 

McKinzie Pest Control

 

Menu Foods Midwest

 

Midas Touch

Golden Tans

 

Mike Alpers Agency

 

Modern Air

 

Navrat's Office Products

 

Newman Therapy Services

 

Nikki B's

 

Orange Leaf

 

Paper Moon Antiques

 

Patricia Dorsey Eye Care

 

Patrick Werly Realtor

 

Patton, Putnam & Dean

 

Pizza Ranch

 

Plum Bazaar

 

Poehler Mercantile

 

Pool & Associates

 

Prairie Sage Apartments

 

Pro Cuts

 

Radius Brewing Co.

 

Rhinestones & Rust

 

Sauder Custom Fabrication

 

The Scoreboard Sports Bar & Grill

 

Scott's Lawn & Landscaping

 

Sears "White River Sales"

 

Sole Mates

 

Studio 11

 

Studio 50.4

 

Thompson Auto Repair

 

Thompson Family Dental

 

Thrifts & Gifts

 

Time Travelers Clock Repair

 

Total Technology

 

Town Crier Bookstore

 

Trust Point Insurance

 

United Country

 

ValuNet

 

Williams Automotive

 

Wright CPA Group

 

Xan-A-Do Salon

Non Profit Level Members 

 

Big Brothers Big Sisters

 

Cradle to Career Center

 

EHS FBLA

 

Emporia Arts Council

 

Emporia Chamber of Commerce

 

Emporia Farmers Market

 

Emporia Friends of the Zoo

 

Emporia Presbyterian Church

 

Emporia Friends of the Library

 

Emporia State Federal Credit Union

 

ESU Alumni Association

 

ESU Foundation

 

ESU Small Business Development Center

 

ESU Memorial Union

 

ESU Theatre Department

 

Flint Hills Community Health Center

 

National Teachers Hall of Fame

 

Saint Francis Community Services

 

Salvation Army

 

SOS

Home Based Business Members

 

Clark Rentals

 

Green Door Recycling

 

Hornet Fire Protection

 

Keko's Kitchen

 

Party Emporia

 

Paula's Creations

 

Plexus - Leanna Reilly

 

Stampin' Up

 

Tastefully Simple - Vanessa Apodaca

 

The Purse Lady

 

Thirty-One Gifts

 

Individual Supporters

 

Brad Harzman

 

Julie Johnson

 

Kaila Williams

 

Lauren & Nathan Woolard

 

Mary Helmer

 

Roger Heineken

 

Tyler & Melanie Curtis

 

Yvonne Pool

 


                                                                                       Main Street Logo                             
                                   Casey Woods                                       
Emporia Main Street
12 E. 5th Avenue
Emporia, KS 66801
(P) 620-340-6430
(F) 620-340-6434
If you only want to go where you've already been, always do what you've already done.  If you want to achieve something different, you must do things differently.