Emporia Main Street
E-Newsletter
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Just a few days left to sponsor a Veterans Banner (August 29th is the cut off), we are filling up blocks for the Great American Market, taking reservations for the "How its Made" tour and getting ready for some new business announcements! It's an exciting time at Emporia Main Street, and we want to thank you for all you do to make these positive changes in our community happen!!! |
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Great American Market
The Great American Market is a great sales opportunity that runs several blocks in downtown Emporia on Commercial Street. This event typically brings several thousand people to town, and booth spaces fill quickly. This year's market is on Saturday, September 13th from 7:00 a.m. to 4:00 p.m. Please CLICK HERE for more information.
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Quarter Mania
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Our next Quarter Mania will be September 18th at the Granada Theater. If you aren't sure what Quarter Mania is, or are still fuzzy on how it works, check out this video! So far, our vendors are Thirty One Gifts, Paula's Creations, Premier Designs, Granada Coffee, The Sweet Granada, Green Door Recycling, Tastefully Simple, and Mary Kay. If you are interested in begin a vendor, please contact Emporia Main Street at 620-340-6430 or by email at [email protected]
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Big Brothers Big Sisters
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Veteran's Banners
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The FreedomFest committee, which raises money for the local All Veteran's Memorial, in conjunction with Emporia Main Street is proud to offer you the opportunity to honor a veteran or someone currently active in the military while at the same time celebrating Emporia as the founding city of Veteran's Day.
For $150.00 you may purchase a banner with your chosen military member on it. The banners will then hang downtown for approximately one month in conjunction with Veteran's Day activities for three consecutive years. After the three year term is completed, we will contact you to see if you would like the banner to hang for an additional three years or if you would like the banner returned to you. If you would like to participate, please fill out the attached form, provide your picture and include your sponsorship payment no later than Friday, August 29th.
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Learn more about local amenities, organizations, businesses, events and more with the E-Town Mobile App! The ETown App is a joint project among Emporia State University, Flint Hills Technical College, USD 253, The Emporia Gazette, the City of Emporia, the Emporia Convention and Visitors Bureau and Emporia Main Street.
For IPhone Users, click here:
For Android Users, click here:
For the iPad Version, click here:
https://itunes.apple.com/us/app/e-town-app-emporia-kansas/id712001984?mt=8
For the Web Version, click here:
www.etownapp.com
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Seed Saving
Growing and saving old time vegetable varieties has become increasingly popular among gardeners as they seek to preserve genetic diversity, cultural heritage, and regional adaptation of crops. Learn how to save your favorite vegetable seeds for your own use and to share with friends. This class covers seed saving basics, from growing and harvesting, to proper drying and storing techniques.
Cost: $5
Instructor: John Crisp
Schedule: Thursday, August 28, 6:00-8:00pm
Wild Edibles Trek
Stories, local history, plant identification, recipes, and more are all part of our fascinating adventures along the trail. We will cover 2+ miles of trail. You'll learn more than you ever thought possible and get a new perspective on the practical uses of edible and medicinal plants. Fishing plants, fire-starting plants, Kansas bananas, Vitamin C drinks, sweet water from a grape vine, pine needle tea, medicines, poisons, life-saving information, and a visit to an Indian earth lodge are part of the September trek.So, put together a group of family and friends, and let's take a hike!
Instructor: John Crisp
Cost: $5
Schedule: Saturday, September 6th, 9:00am-12:00pm
Location: Shepherd's Valley Farm, 2408 S 100 Rd, Americus, KS 66835
Lead Renovators Certification - Initial
This course includes both EPA-approved lead safety training and KDHE certification. Any contractor performing qualifying work must employ at least one Certified Renovator who has successfully completed this training, in addition to being registered as a renovation firm with the Kansas Department of Health and Environment.
Provided by an approved KDHE training provider, this will satisfy the new requirement for individuals to attain KDHE lead certification in Lead Paint Safety for Renovation, Repair and Painting (RRP). Attendees who pass the certification exam will be certified as renovators to perform lead-safe work.
Cost: $150
Instructor: Rex Smith
Bldg/Rm: FHTC Main Campus
Schedule: Tuesday, Aug 26, 8:00am-5:00pm
To enroll in any of these classes please visit http://flinthills.augusoft.net or call Amy at 620-341-1392.
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| How it's Made Tour
Have you ever wanted a "behind the scenes" look at how some of the cool items developed in Emporia, Kansas are made? We now have a tour just for you! On Thursday, September 25th at 6:30 p.m., we will meet at the Emporia Main Street office to start a tour of three downtown businesses that produce unique items: Complete Works, the Sweet Granada and Uncommon Threads. Because of the unique nature of this tour, we request that you RSVP no later than September 23rd to Emporia Main Street. Space may be limited, so reserve your space SOON! |
Property Availability Guide
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For property owners with property available for rent or sale, this is a free service to collect information and post it on the Emporia Main Street Web Site. With other market information available, we hope this site makes it easier for potential businesses and property developers to find spaces they need.
CLICK HERE to enter information about your available property and view previously submitted information.
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Business Investment Guide |
Do you know a business that should locate in Emporia? Maybe you know an entrpreneur looking for resources or a business owner looking to expand? The Business Investment Guide is community information designed to help you point your contacts in the right direction!
CLICK HERE for the INVESTMENT GUIDE |
We Have a Bunch of People, Now What?
Converting Festival Attendees into Paying Customers
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Through the Promotions Point in the Main Street concept, we focus on community marketing, the production of "register ringers" (like Midnight Madness or the Shop Hop) and "gathering" events (like the Great American Market and Dirty Kanza). These three different promotional mindsets have different purposes and require alternate tactics for businesses to fully realize potential through participation. In this week's e-news, we will explore some of the tactics necessary to convert large festival crowds into customers for your business.
We have several upcoming opportunities for businesses to take advantage of events like the Great American Market, ESU Game Days, Trick or Treat, Haunted Tours, Parades, Homecoming Festivities and many other activities. Depending on your planning and execution, these can be events that simply happen in town, or these happenings can drive people to your businesses. Which would you prefer? Below are eight things you need to think about (and do) to take advantage of market opportunities provided by festivals.
1. Stay informed.- Read the paper, listen to local radio, follow certain local social media pages, read your electronic newsletters, download the etown app and talk to people. The information about events is out there. If something is happening in the downtown, for example, Emporia Main Street probably knows about it so if all else fails you can simply contact us and ask. If you don't know what is going on outside of your own four walls, you can't take advantage of opportunities that may arise.
2. Produce a plan.- Knowing about something and knowing how to take advantage of opportunities are two different things. When opportunities pop up you need to have a plan of action to take advantage of the opportunity, or you might as well have been oblivious of the event. Sit down with staff members and identify the festival audience demographically, create a plan to proactively reach your target market and dedicate assets to reach your objective. Commit your plan to paper, or there is a good chance you will forget key elements.
3. Participate!- I know this sounds very simple, but if you don't actively participate in an event there is a good chance that you won't see a good return from it. There are businesses all over the nation that have wonderful festivals right outside their front door, refuse to participate, and then lament the fact that they weren't busy. Conversely, we have experience with a lot of Emporia businesses that get involved in a myriad of activities and utilize their visibility to draw customers into their businesses.
4. Get outside your own four walls.-
This is a little bit different than participation or staying informed. Occasionally you can actually augment an event or activity by adding some of your expertise, products or ideas. This typically happens through speaking with people associated with activities outside a formal setting. Small business ownership can be
exhausting
and I know that a lot of you want to get home immediately after work, but it is important to seek out smaller impromptu social situations to communicate with event organizers.
5. Welcome people (even if they just want to use your facilities).- People walking into your business is a good thing. You probably spend significant time and resources trying to get people in your door on a daily basis, so when people walk in BE HAPPY! Anyone that has ever worked retail gets a little annoyed with people that simply want to treat a store like a public toilet, but part of your planning can revolve around how to effectively convert those people to customers. Regardless, if you don't act like you are happy to see customers, they are much less likely to shop. Play the odds and great everyone in a positive manner.
6. Provide Directions.- When you are outside your own four walls, you can direct people back to your business. Inside your storefront, you can become a resource by suggesting other points of proximate interest. People appreciate the additional attention, and the more reasons a consumer has for coming back to an area, the more likely they are to revisit your store within the area. Remember to utilize technology, including the etown mobile app, that has a built in mapping feature that can show your current location in relation to the proposed destination. Visual references make directions easier.
7. Create "bring back" incentives.- Have you ever heard someone say "We've got to come back when we have more time?" Have you ever provided those people with an incentive to come back? A coupon with a fill-able expiration date set over a limited time can encourage visitors to come back and shop. Let people know about your own events, upcoming community activities and other specials that can bring people back more effectively than a "come back and see us" statement. People are busy and they forget; providing extra incentives once people are inside your location promotes repeat visits and loyalty. During busy festivals, bring back incentives can benefit your business long after the festival is over.
8. Nail your elevator speech (and show your enthusiasm).- When large events are going on, traffic can be a feast or famine. People come in waves, and it is important to nail down talking points that you and your staff can deliver in an energetic manner. Additionally, the extended hours and workload associated with an event can drain energy. Although consumers may empathize with a little exhaustion, empathy rarely creates spending. So, plan what you want to focus on through your elevator speech and be prepared to dial up the energy!
If you have ever been a part of an Emporia Main Street "team" or committee, you've probably seen our work plans. We talk about "goals", "activities" and "outcomes". An activity, in and of itself, is not the goal. We don't say that the Great American Market is a success simply because we hold the market; we determine the community impact of the activity to determine if we met our goal of exposing mass consumers to the community in a spending environment by studying the measurable effect of the activity on local businesses. If we held an event with a thousand people that merrily skipped down the center of Commercial Street, and everyone came out to watch but no one shopped, we probably wouldn't call that a successful event. But, we need businesses to meet us half way.
Help us reel in consumers to your business that we bring to the area, and help us promote large events and activities to help drive consumer traffic. Participate in large scale events, and be an advocate for your city. By understanding the deeper purpose of Main Street activities, your business can boost sales and take advantage of profit opportunities that festivals provide.
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Did you know???
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Last week, we hosted a Freedom Fest meeting, held a Welcome Back Block Party, met with the Traffic and Safety Committee, held a board meeting, hosted a Main Street
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Conrad Wempe seen here talking to one of the volunteers for the Cruisin the Campus event last Saturday that raised money for ESU Scholarships.
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director "shadow" from another community, put together a couple of press releases for new businesses coming to downtown, attended a development meeting, assisted an individual looking for financing options for a downtown project, met with a local developer contact, coordinated a pub crawl and assisted with the Trilogy Open Block Party for Dynamic Discs. It was a good "warm up" week for the upcoming Great American Market, and a great opportunity to get some
good questions from all of you
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1. "How did the Trilogy Open go?"- From a couple of members. It was hot... Dynamic Discs brought 147 disc golfers from as far away as Sweden to participate in their first ever Trilogy Open (so named because the discs used for an additional pay out were one of three brands produced by the same manufacturer- nicknamed "the trilogy" by avid disc golfers). Like any first time event, some things on our end could be improved, but overall people had a good time and the world of disc golf continues to expand!
2. "What is the car deal on campus for?" From an individual that stopped by the Trilogy Open Block Party. Conrad Wempe, with the help of Gary and Lori Andrews (and many others) put together the Cruisin the Campus event at ESU as a way to raise scholarship dollars for ESU Students.
3. "How will we find our banner (for the Veteran's Banner Project)?" From a banner sponsor. As soon as the banners go up, we will send out a staff member or volunteer to "map" the area where banners are present. We will post that map online and have a few paper copies in various locations. But, we hope that people take the time to walk up and down Commercial Street and check out each individual banner.
4. "What type of business should I open?" From a couple of different people that stopped by the office. This is one of our most frequent and difficult questions. We have market gaps that exist in the Emporia area, but a market gap (dollars that, based on a standard market model, should be spent within an area that aren't, thus indicating an opportunity) doesn't ensure success. Market gaps when coupled with talent in the area where a gap exists still isn't a guarantee of success, but it does make success more likely. Generally, passion, determination and talent go a long way towards determining success, and those aren't things we can necessarily teach. We can offer guidance (along with great local entities like the Kansas Small Business Development Center at ESU), but we can't tell you what you should do with your professional life. When you figure out what you think you want to do, we can talk about resources and other help available to help make your dream a reality.
5. "How did you come up with the "How It's Made" tour idea?" From a media member. Part of our committee team meetings are dedicated to brainstorming new ideas to move the community forward. The How its Made tour idea was a result of discussions among volunteers in those meetings. We have many businesses in town that make unique items through some very interesting processes. Once consumers see those processes in action, we hope that customers will gain a new appreciation for the quality and diversity of products produced right here in Emporia in smaller businesses throughout the community. Evidently the public likes the idea, because we've already picked up several RSVP's from people excited about attending the event!
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President's Circle
Emporia Realty Group
www.emporiarealtygroup.com
608 Commercial
620-412-9850
IM Design Group
www.imdesigngroup.com
17 W. 5th
620-343-3909
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541 Sherman
www.kiss103.1.net
620-343-6144
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Emporia Main Street Calendar of Events
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August 27
Business Enhancement Meeting
8:00 a.m. in the Emporia Main Street office
Board of Directors Meeting
9:00 a.m. in the Emporia Main Street Office.
September 13
The Great American Market
7:00 am to 4:00 p.m
September 18
Quartermania
September 25
How It's Made Tour
6:30 p.m.
October 18
Oktoberfest
October 25
Eek Town Trick or Treat and Haunted Tours
October 30
Public Improvement Auction
November 9
Freedom Fest
November 29
Small Business Saturday
Do you have an upcoming event for your business or organization?
Let Emporia Main Street know and we may include it on our upcoming calendars!
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General Level Members
AKA Marketing
Amish Woodworks
Applebees
Ash LLC
Atherton & Huth
Bank of America
Bath Expressions
Ben Moore Studio
Bennett Dental Group
BG Consultants
BLI Rentals
Bluestem Farm and Ranch
Brown's Shoe Fit
Bruff's Bar and Grill
C & J Woodworks
Candlewood Suites
Capitol Federal
Cassell Insurance
Chester Press
Clark Carpet and Tile, Inc.
Coffelt Sign Co.
Complete Works
Country Mart/Price Chopper
Dan's Hands Massage
Davis Paints
Disciple Shoppe
Dorsey Eye Care
Douglas Chiropractic
Dr. Kerri Thompson, DDS
Dynamic Discs
Eastwood Lake Apartments
Ek Real Estate
Emporia Construction and Remodeling
Emporia Radio Stations: KVOE, 104.9 & 101.7
Emporia State Federal Credit Union
E-Town Solutions
ESU Memorial Union
Evergreen Design-Build
Flint Hills Eye Care
Flint Hills Mall
Association
Flint Hills Music
Floyd's Automotive
Forget Me Not Productions
Four Seasons Apartments
George Groh and Sons
Gerald Schumann Electric
Granada Coffee Company
Graves Drug Store
Haag Management
Hair Krafters
Heart Center Studio
Helbert & Allemang
High Gear
Java Cat Coffeehouse
Junque Drawer Emporium
Kansas Radio 96.1 The Wave
King Liquor
L & L Pets
Lyon County State Bank
Lyon County Title
Mark II Lumber
McDonalds
McKinzie Pest Control
Midas Touch Tans
Mike Alpers Agency
Mr. Sisters Sweets
Modern Air Conditioning, Inc.
Mulready's Pub
Navrats Office Supply
Papa John's Pizza
Pizza Hut
Pizza Ranch
Plum Bazaar
Poehler Mercantile
Pool and Associates
Prairie Sage Apartments
Pro-Cuts
Rand Simmons Law Office
Redline Trucking
Reflxns Salon
Rhinestone Cowgirl Salon
Sauder Custom Fabrication
Schellers Lawn and Landscape
Scott's Lawn and Landscaping
Second Love Gifts
Stanley Jewelry
Studio 11
Subway
Sunflower Gymnastics
Sutherlands Lumber Co.
Sweet Granada
Textbook Corner
Thompson Auto Repair
Toso Appraisal
Total Technology
Town Crier Bookstore
Triad Leasing
Uncommon Threads
Value-Net LLC
Waters True Value Hardware
Westar Energy
Williams Automotive
Wright CPA Group PA
Wright's Furniture
Xan-A-Do Salon
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Non Profit Level Members
Big Brothers Big Sisters
Cradle to Career Cneter
Emporia Eastside Community Group
EHS- FBLA
Emporia Arts Council
Emporia Chamber of Commerce
Emporia Farmers Market
Emporia Friends of the Zoo
Emporia Presbyterian Church
Emporia Friends of the Library
ESU- Alumni Association
ESU- Small Business Development Center
ESU- Memorial Union
ESU- Theatre Dept.
Flint Hills Community Health Center
Granada Theatre Alliance
National Teachers Hall of Fame
Saint Francis Community Services
Salvation Army
SOS
TFI Family Services
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Home Based Business Members
Avon- Amanda Hopkins
Gold Canyon Candles- Stephanie Morgan
Green Door Recycling
Interdependent Web, LLC
Longaberger Independent Consultant -Judy Dieker
Mary Kay- Lori Engle
Nicole Bradshaw Designs
Origami Owl- Angela Dowell
Paula's Creations
Pampered Chef- Chelsea Gerleman
Purse Lady- Nancy Crawford
Scentsy/ Grace Adele- Kelly Long
Tastefully Simple- Vanessa Apodaca
Thirty One Gifts- Linsey Hopkins
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Individual Supporters
Amy and Rick Becker
Amy Evans
Brad Harzman
Dale & Carolyn Davis
Don Hill
Erin and Casey Woods
Joyce Zhou
Julie Johnson
Kayle Oney
Kelly Wade
Lynn Knechtel
Mark and Amy McAnarney
Michael and Karen Shonrock
Valerie and Matt Zimmerman
Roger Heineken
Smitty Smith
Sue Blechl
Tim & Mary Helmer
Tyler & Melanie Curtis
Yvonne Pool
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