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Kids Biz
We had a great time talking about "what a business person does" with Maynard students on Wednesday.  Top "what I want to be when I grow up" choices included: Race Car Driver, Fire Fighter, Veterinarian, Police Officer, President and Doctor.  Although, we did have a few students that wanted to be dragons or a butterfly when they grew up, and a whole class that wanted to be Spider Man...
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Emporia Main Street 

February finally got a little warmer, and people released their cabin fever by getting out and enjoying their community!  We have several fun events right around the corner, more business tools coming on-line soon, some new businesses looking to jump into the local mix AND some information to help make your business a little more inviting.  Keep reading your E-Newsletter below, and keep up the good work!
2014 Dinner Ticket
Click HERE for the Dinner and Taste Ticket
2014 General Ticket
Click HERE for the general Taste Ticket

 The Taste is April 12th from 6:30 to 9:30 p.m. in the Civic Auditorium.  This classic event features Kansas Wineries, Breweries and Distilleries, local restaurants, live music and a lot of fun!  We also have a Taste AND Dinner option.  Dinner starts at 5:00 p.m., and dinner attendees gain early access to The Taste.  We sold out of tickets the last three years, so remember to get your tickets EARLY!!!  Click the links above to reserve your dinner ticket or your general ticket (we will hold on-line tickets at the door).  Don't wait!  Get your tickets TODAY!!!

Historic Preservation Winning Photo   

 Do you enjoy taking photographs? Why not enter our photo contest celebrating National Historic Preservation Month in May? We want to see your talent and you may win Emporia Main Street gift certificates!


CLICK HERE for Contest Details

  Main Street Merchandise

You can order the items listed below at a variety of local merchants, at the Emporia Main Street office or on-line at www.emporiamainstreet.com  


Emporia Opoly Game Board 

Emporia-Opoly Game Boards are in and moving QUICKLY!  This Emporia version of the classic Monopoly board game features local businesses, historic sights and special Emporia Tokens. This is the perfect gift for current or past Emporians.  Because there is a limited quantity, we suggest you get yours soon..


Gift Certificates 2013 

Emporia Main Street Gift Certificates are always the perfect size!  Give the gift of shopping local this year with the gift of Emporia Main Street gift certificates, good at our member merchants throughout Emporia.

  Quarter Mania Logo  

Quarter Mania

March 13th in the Granada Theatre

Doors open at 5:30 p.m. and the event starts at 6:30 p.m.

CLICK HERE for a video explaining this fun event that helps local businesses AND provides great prizes for you!

  February Big Brothers Big Sisters

Big Brothers Big Sisters

  Mobile App QR Codes

 Learn more about local amenities, organizations, businesses, events and more with the E-Town Mobile App!  The ETown App is a joint project among Emporia State University, Flint Hills Technical College, USD 253, The Emporia Gazette, the City of Emporia, the Emporia Convention and Visitors Bureau and Emporia Main Street.


For IPhone Users, click here: 


For Android Users, click here: 


For the NEW iPad Version, click here: 




New additions AND a Web version COMING SOON!



Get 'Em Ready to Read  

Instructor: Holly Aranda & Angie Schreiber

Cost: $19; resource materials included! 

           $25 for couples; shared resources

Schedule:  Tuesday, February 25, 7:00-8:00pm


 What do three and four year olds need to know to learn to read? And read well? This fun evening will provide hands on activities and up-to-date information on current reading research. Join Holly and Angie from Cradle to Career Literacy Center, and find out what your child needs to know to be school ready.




Farmers Market 101: Everything You Ever Wanted to Know about Farmers Market Vending

Instructor: Tracy Simmons

Cost: $5

Schedule: Tuesday, March 4, 6:00-8:00 PM


If you've ever considered selling produce, baked goods, or homemade crafts at a farmers market, this is the place for you. Emporia Farmers Market manager, Tracy Simmons, will cover the ins and outs of selling at the market, state and local regulations, creating a niche, and tips and strategies for successful vending. As well, you will learn about the Emporia Farmers Market history, operations and guidelines for selling. If you already know your product, or you've just had an idea that selling at the market is something you might like to do, sign up for this presentation.    Sponsored in part by the Emil Babinger Charitable Trust.



Seed Starting Basics

Instructor: John Crisp

Cost: $5

Schedule: Tuesday, March 11, 6:00-8:30pm


Don't get overwhelmed with all the technical stuff - you can do it!  From direct seeding in the garden to starting seedlings for transplant, you will learn all you need to know to get started raising your own food.  Students will work with seeds, potting soils, flats, cells, soil blocks, grow lights, timers, watering devices, and transplanters, learning all the aspects of growing through hands-on activity.  John has been gardening for over 50 years and his experience can help you get through the learning curve, and on your way to success.




Online Moodle 2.5 Boot Camp

Instructor: Kim Dhority

Session 2:  Schedule: Modules open  March 24-May 26. (Must be registered by  March 15).

Cost: $25; graduate credit is available through Baker University at an additional cost. 


Do you want to offer online classes?  Do you want to be able to give handouts or presentations to your students anywhere?  Join Kim Dhority for an informative and helpful "boot camp", and learn how to use the open-source learning management system called Moodle.  Through seven interactive and informative online modules, the class will cover course set-up, maintenance, resources, activities, advanced features, and more! This course is ideal for college instructors and administrators, and is available for graduate credit through Baker University for an additional fee.   Please contact 620-341-1392 for additional details. 


Eating in Season

Instructor: Tracey Graham          

Cost: $5

Schedule: Session 1: Tuesday,  January 21, 6:00-8:00 PM

                  Session 2: Tuesday, February 18, 6:00-8:00 PM


We all know that locally-grown foods (from your garden, your friends' and neighbors' gardens, the Farmers Market, etc.) are the very best.  Even in the depths of winter, there are many lovely foods available locally.  Tips for creative ways of consuming high-quantity foods while they're at their peak is the focus of this class.  Explore how to take advantage of the abundance that is available at different times of the year, and sample some recipes whipped up from what's available right now.  Sponsored in part by the Emil Babinger Charitable Trust.





Enroll today!  Visit http://flinthills.augusoft.net or call 620-341-1392.


Property Availability Guide
For property owners with property available for rent or sale, this is a free service to collect information and post it on the Emporia Main Street Web Site.  With other market information available, we hope this site makes it easier for potential businesses and property developers to find spaces they need.
CLICK HERE to enter information about your available property and view previously submitted information.
Business Investment Guide
Business Investment Guide 

Do you know a business that should locate in Emporia?  Maybe you know an entrpreneur looking for resources or a business owner looking to expand?  The Business Investment Guide is community information designed to help you point your contacts in the right direction!



Sales are alive with the sound of MUSIC
  Stimulating senses can lead to sales
At Emporia Main Street we often talk about creating an inviting atmosphere.  In those discussions or articles, the discussion generally revolves around visual aesthetics.  How we interact with the world we see as we perceive quality, safety and excitement goes a long way towards encouraging buying decisions among the consuming public.  However, our hunter-gatherer minds engage other senses that can support the decision to buy or spend time in a storefront.

With on-line music portals, local radio and many other options for local businesses, how do you choose what to play?  Musical genres played in your business type have little to do with your personal preference, but understanding who your customer is and how you want them to shop is important in determining the sound of your business.

Does your business require quick customer turn-over?  Do you want to excite your customer, or do you want them to relax?  How do you want your business perceived by your target audience?  Is your customer's shopping or service related visit a solitary experience, or do you encourage groups?  What is your target audience's age range and gender?  Answering these questions can help you determine what types of music to play.

Tempo- "Faster" music styles encourage excitement and a person's internal clock tends to speed up when exposed to "fast" music.  If you have a fast food establishment or other types of businesses that seek to turn over customers quickly, this may be the genre for you.  However, if you are a restaurant or bar where you want people to linger for a while, slower music may fit your business type.

Tone- Higher pitch music also creates a "fast" vibe.  So, for many business types, removing vocals allows people to slow down and explore options.  Some people will refer to music types as "elevator", "grocery store" or "on-hold" music.  These musical types are chosen to calm individuals and encourage them to weigh options or shop longer.  A study in the mid 1980s concluded that the in-store music choice could influence sales by as much as 15% per customer.

Volume- Pumping up the volume may be a good thing at a party, but consumers typically don't want to focus on the music being played (and you want their attention on your products).  Music played too softly defeats the purpose of background music, but music played too loudly can discourage customer interaction and decrease shopping or service duration.

Genre- Who is your average customer?  Finding popular music that speaks to your target audience causes the subliminal link between liking the music and liking your product.  Think of commercials that play modern popular music that speaks to their target demographic.  The most popular songs on pop music charts are often used to encourage product sales.  As age ranges shift for products, companies will often pick the most popular songs associated with a particular generation and associate that song with a product for a specific target audience. 

Gender- Although men and women often share musical tastes, if your business targets one gender in a much greater proportion, you may want to select music that represents their musical tastes.  If my wife were shopping for yarn and heard the Dixie Chicks playing in the background, she might smile and pick up a skein of yarn.  If I heard the Dixie Chicks as I was shopping for NFL Draft Guides, I might not have the same reaction.

If you are looking for on-line music options for your business, some of the more popular options include: 

Remember, if you are not using a licensed service you may be violating rules for compensation of artists, professional organizations like ASCAP (The American Society of Composers, Authors and Publishers) can and will litigate on behalf of artists.  It is important to determine a legal way to utilize music as a way to enhance your business environment, but that requires a little spending and effort on your part.
Think about enhancements to your business environment.  Whether you are an accountant keeping your line of customers calm during tax season or a clothing store owner who wants to increase the shopping duration of customers, a little strategic music can give your business a competitive edge.

Im a Main Streeter 

 Did you know???

Last week we met with a couple of entrepreneurs seeking financing for a new business venture, spoke with individuals looking to host a large conference in Emporia, met with aMaynard School
 local Economics Professor about some joint projects, held a Promotions Team Meeting, hosted a Design Team Meeting, we met with Dirty Kanza event organizers, met with area engineers about infrastructure/design issues, attended an ESU recognition event, provided information to ESU Business Students participating in an academic project, made some solid progress on joint events with Hispanics of Today and Tomorrow (HOTT), helped with the Start Your Own Business Classes and worked towards the launch of a new funding source for businesses starting or expanding in Lyon County.  It doesn't seem like things slow down at the Main Street office, but they certainly seem to speed up!  And, that means some good questions from all of you
1.  "I saw something about real estate in the paper...  What is the housing market like in Emporia?"- From a visit to the office.  I occasionally get asked important questions that are much too complex to answer in a paragraph.  But, in this instance a recent housing study can shed some light on the current housing situation in Emporia.  Please CLICK HERE for the report.
2. "I give up; where was the picture that you posted on-line from?" From a chance encounter on the street.  We toured some upper stories of some buildings recently looking for some good redevelopment candidates.  The picture below was from the upper story of High Gear, and it reminds us of a time when wrestling practice would take place in the building's upper story.

High Gear Upper Story
3. "How is the Start Your Own Business Class going?"  From a board member.  I'm really enjoying this year's class.  Tuesdays and Thursdays are exceptionally long during SYOB Class Days with the work day ending at about 9:30 p.m., but it's easy to walk out excited about some of the concepts in class.  I could easily see five or six area businesses emerging from SYOB in a relatively short period, and starting solid businesses is really the point of entrepreneurial development activities like the Start Your Own Business Class.

4.  "What is our trade area?" From a SYOB class participant.  We get asked this question fairly consistently.  The problem with a market trade area discussion is that people generally talk about what the market used to be or the associate a random "ring" around a community that supposes everything within that distance is "our market".  Markets don't generally exist in imaginary rings, and markets overlap.  That means that the Emporia market may actually exist inside the market of larger communities, just like some of the smaller surrounding communities exist within our market.  The generally accepted rule is that our effective market range is between 25 and 35 miles from Emporia.  If we compare our market population and spending power with surrounding communities, and assume that their market diameter expands in relation to ours on a per person basis, a market trade area map for Wichita, Kansas City, Manhattan, Topeka and Emporia would look like the picture below.  So, we have to be a little cautious when talking about our market, because our proximity to larger metropolitan areas significantly augments our market parameters.


Gravity Based Markets  


5. "What is the hardest part of your job?"  From a cute little four year old after a talk I gave at Maynard School.  I didn't expect a fast ball from a four year old, but the hardest part of my job is that I don't have all the resources needed to help everyone I want to help.  Saying "no" to involvement in some good opportunities in town because of lack of time, labor or money is difficult.  Politics runs a close second.



Public Schools Fundraiser  

In This Issue #235 02/11/14
Taste Tickets
Photo Contest
Main Street Merchandise
Quarter Mania
Big Brothers Big Sisters Match of the Month
ETown Mobile Application
Flint Hills Technical College Classes
Properties Available
Business Investment Guide
Can your sales grow with the Sound of Music?
Did You Know?
Calendar of Events
Quick Links


Emporia Main Street

City of Emporia

Granada Theatre

Emporia Zoo

Emporia Public Library

Kansas Main Street

National Main Street Center

Lyon County

National Trust for Historic Preservation

Emporia Main Street Button 

Follow us on Twitter

Like us on Facebook



View our videos on YouTube

President's Circle



Emporia Realty Group


608 Commercial



IM Design Group  
IM Design Group


17 W. 5th


KISS logo

541 Sherman





Bobby D's


Cable One


ESB Financial 


KISS 103.1 and The Dawg


KVOE AM 1400KVOE FM 101.7MIX 104.9


Longbine Auto Plaza


Moon Title & Escrow


Price Family Enterprises 


Roberts Blue Barnett Funeral Home


Town Royal

Emporia Main Street Calendar of Events


February 19

Emporia Main Street Board of Directors Meeting

8:00 a.m. in the Emporia Main Street office.


February 26

Business Enhancement Team Meeting

8:00 a.m. in the Emporia Main Street office.


Home Based Business Meeting

12:30 p.m. in the Emporia Main Street office.


March 13

Quarter Mania.

Doors open at 5:30 p.m. and the event starts at 6:30 p.m. in the Granada Theatre.


March 15

St. Patrick's Day Parade

1:00 p.m. in downtown Emporia.


March 22

Monkey Island Disc Golf Classic by Dynamic Discs

Peter Pan Park


April 12th

The Taste

Dinner at 5:00 p.m., and the General Taste runs from 6:30 to 9:30 p.m. at the Civic Auditorium


May 2-4

The Glass Blown Open.  This Dynamic Discs tournament will take place throughout the Emporia area.


May 10th

The Flatland Cruisers Car Show


May 18-20

National Main Street Conference in Detroit Michigan.


May 31

The Dirty Kanza

riders leave at 6:00 a.m. from the 800 Block of Commercial Street.


June 21

Business Stroll


August 23

Trilogy Disc Golf Open


September 13

The Great American Market



Do you have an upcoming event for your business or organization?




Let Emporia Main Street know and we may include it on our upcoming calendars! 



General Level Members


AKA Marketing


Amish Woodworks






Atherton & Huth


Bank of America


Bath Expressions


Ben Moore Studio


Bennett Dental Group


BG Consultants


BLI Rentals


Bluestem Farm and Ranch


Brown's Shoe Fit


Bruff's Bar and Grill


C & J Woodworks

Candlewood Suites


Capitol Federal


Cassell Insurance


Chester Press


Clark Carpet and Tile, Inc.


Coffelt Sign Co.


Complete Works


Country Mart/Price Chopper


Dan's Hands Massage


Davis Paints


Disciple Shoppe


Dorsey Eye Care


Douglas Chiropractic


Dr. Kerri Thompson, DDS


Dynamic Discs


Eastwood Lake Apartments


Ek Real Estate


Emporia Construction and Remodeling


Emporia Radio Stations: KVOE, 104.9 & 101.7


Emporia State Federal Credit Union


E-Town Solutions


ESU Memorial Union


Evergreen Design-Build


Flint Hills Eye Care


Flint Hills Mall



Flint Hills Music


Floyd's Automotive


Forget Me Not Productions


Four Seasons Apartments


George Groh and Sons


Gerald Schumann Electric


Granada Coffee Company


Graves Drug Store


Haag Management


Hair Krafters


Heart Center Studio


Helbert & Allemang


High Gear


Java Cat Coffeehouse


Junque Drawer Emporium


Kansas Radio 96.1 The Wave


King Liquor


L & L Pets


Lyon County State Bank


Lyon County Title 


Mark II Lumber




McKinzie Pest Control


Midas Touch Tans


Mike Alpers Agency


Mr. Sisters Sweets


Modern Air Conditioning, Inc.


Mulready's Pub


Navrats Office Supply


Papa John's Pizza


Pizza Hut


Pizza Ranch


Plum Bazaar


Poehler Mercantile


Pool and Associates


Prairie Sage Apartments




Rand Simmons Law Office


Redline Trucking


Reflxns Salon


Rhinestone Cowgirl Salon


Sauder Custom Fabrication


Schellers Lawn and Landscape


Scott's Lawn and Landscaping


Second Love Gifts


Stanley Jewelry


Studio 11




Sunflower Gymnastics


Sutherlands Lumber Co.


Sweet Granada


Textbook Corner


Thompson Auto Repair


Toso Appraisal


Total Technology


Town Crier Bookstore


Triad Leasing


Uncommon Threads


Value-Net LLC 


Waters True Value Hardware


Westar Energy


Williams Automotive


Wright CPA Group PA


Wright's Furniture


Xan-A-Do Salon


Non Profit Level Members 


Big Brothers Big Sisters


Cradle to Career Cneter


Emporia Eastside Community Group




Emporia Arts Council


Emporia Chamber of Commerce


Emporia Farmers Market


Emporia Friends of the Zoo


Emporia Presbyterian Church


Emporia Friends of the Library


ESU- Alumni Association


ESU- Small Business Development Center


ESU- Memorial Union


ESU- Theatre Dept.


Flint Hills Community Health Center


Granada Theatre Alliance


National Teachers Hall of Fame


Saint Francis Community Services


Salvation Army




TFI Family Services

Home Based Business Members


Avon- Amanda Hopkins


Gold Canyon Candles- Stephanie Morgan


Green Door Recycling


Interdependent Web, LLC


Longaberger Independent Consultant -Judy Dieker


Mary Kay- Lori Engle


Nicole Bradshaw Designs


Origami Owl- Angela Dowell


Paula's Creations


Pampered Chef- Chelsea Gerleman


Purse Lady- Nancy Crawford


Scentsy/ Grace Adele- Kelly Long


Tastefully Simple- Vanessa Apodaca


Thirty One Gifts- Linsey Hopkins


Individual Supporters


Amy and Rick Becker 


Amy Evans


Brad Harzman


Dale & Carolyn Davis


Don Hill


Erin and Casey Woods


Joyce Zhou


Julie Johnson


Kayle Oney


Kelly Wade


Lynn Knechtel


Mark and Amy McAnarney


Michael and Karen Shonrock


Valerie and Matt Zimmerman


Roger Heineken


Smitty Smith


Sue Blechl


Tim & Mary Helmer


Tyler & Melanie Curtis


Yvonne Pool


                                                                                       Main Street Logo                             
                                   Casey Woods                                       
Emporia Main Street
12 E. 5th Avenue
Emporia, KS 66801
(P) 620-340-6430
(F) 620-340-6434
Vision without action is a daydream. Action without vision is a nightmare.
-Joel A. Barker