New TML Webinar: Best Practices for Working with the Media
Whether you're an elected or appointed city official, it always helps to have the media on your side. The media can help you tell your story, deliver messages to the people you want to reach, and raise awareness and support for key initiatives.
In this one-hour webinar, Reyne Telles, Communications Director for Austin Mayor Lee Leffingwell, and Alicia Dean, Senior Public Relations Specialist for the City of Austin, will share practical tips for effective media relationships. They'll discuss:
- Your role with the media
- What makes a story newsworthy
- How to get ready for an interview
- How to prepare others to communicate on your behalf
Thursday, July 10, 10:30 - 11:30 a.m. Cost: $65 per computer connection Learn more and register.
Required Public Funds Investment Act Training, June 26-27
The Public Funds Investment Act (PFIA) requires treasurers, chief financial officers, and investment officers of local governments to participate in 10 hours of training on PFIA topics within the first 12 months of taking office, and every two years thereafter.
Focused on the needs of cities with populations of 15,000 and less, this workshop satisfies the state's training requirements.
The recent April PFIA training sold out. Register early for June to ensure your space.
TML loses contact with many veteran elected and appointed officials when they conclude their time in public service to Texas cities. With these departures, the knowledge and experience these former city officials gained over the years are lost to the League. The Texas Association of Former Municipal Officials (TAFMO) provides an opportunity for former municipal officials and TML to stay in touch. Benefits include a subscription to Texas Town & City magazine, special registration rates to the TML Annual Conference and Exhibition, and the opportunity to network with former colleagues.
Visit the TAFMO page on the TML website for additional information and to join.
Handbook for Mayors and Councilmembers
The Handbook for Mayors and Councilmembers presents an overview of the functions, powers, and responsibilities of mayors and councilmembers. Topics include policy development, goal-setting, council meetings, conflicts of interest, standards of official conduct, budgeting, personal liability, and media relations.
TML member cities can receive one copy of the handbook at no charge for each elected official, plus a reference copy for staff. Additional copies are $20 and can be ordered on the Publications page of the TML website. To inquire about your city's complimentary copies, contact us by email, or call 512-231-7400.
Show your commitment to continuing education by participating in the Texas Municipal League Institute (TMLI)--a voluntary certification program for elected officials. TMLI is sponsored by the Texas Municipal League and the Association of Mayors, Councilmembers and Commissioners (AMCC). The highest level of recognition an elected official can obtain is Certified Municipal Official (CMO). Obtaining certification is easier than you may think. For details on the CMO designation and other certificate levels, go to the TMLI section of the TML website.
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