"In the spring of 2009, armed with a copy of the latest Wine Spectator, Kevin Mehra called and emailed wineries with a history of high ratings and asked if they had wine for sale. Some told him to get lost, others simply ignored him, but in the end, he found a handful of willing winemakers. The plan was this: They put the 90+ Cellars label on their wine, and we sell it at a fraction of the original price.

You may recall that the economy wasn't in the best shape in 2009. Demand for wines priced more than $20 a bottle took a hard fall, and inventories were piling up. Rather than discount their wine and erode the value of their brand, wineries were willing to part with it for less. We paid them promptly and promised complete anonymity, of course.

That summer 90+ Cellars was born. Since then, it's been our goal to seek out, bottle and deliver fine wine that costs you less money.  The landscape has changed, but our mission has not. We partner with highly respected wineries around the globe to provide you with wine that will keep more dollars in your pocket and impress the pants off your friends."