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Illustrate your Data!

Audience Appeal, Retention, and Comprehension

The adage "A picture is worth a thousand words" refers to the notion that a complex idea can be conveyed with just a single still image. It also aptly characterizes one of the main goals of visualization, namely making it possible to absorb large amounts of data quickly.

Audience Appeal, Retention, and Comprehension are 3 valuable tools of visualization. Appeal is the idea that the communication needs to engage its audience. Comprehension implies that the viewer should be able to easily understand the information that is presented to them. And finally, retention means that the viewer should remember the data presented by the info-graphic.
If the info-graphic is being used for commercial purposes, then appeal becomes most important, followed by retention and comprehension.

Visualizing Public Opinion at NEI (Nuclear Energy Institute).

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