Volume 4                                                                                                                                                                                        June 25, 2015
Don't miss reading WISE World the last week of each month.  If you'd like to review past issues, please visit the Professional Development section on our WISE website and click on Resources.  Thanks for joining us!

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In This Issue
Follow WISE on Twitter, Facebook & LinkedIn
Partner Spotlight: Federated Group
Committee Spotlight: WISE Resource Center
Webinar Recap
 
Nominations Open for
Top Women in Storebrands 2015
Only 1 Week Remaining!
SAVE THE DATE!  WISE Annual Meeting 
November 15, Chicago, Illinois
Welcome 60 New Members
Since January 2015!

Patricia Abbey, Vice President, Human Resources at Marketing Management, Inc.

Rachel  Bishop, SVP, Chief Strategy Officer at TreeHouse Foods

Tracy Blais, VP of Sales at KKM

John Bretz, EVP, at Marketing Concepts Group

Mike Brouillard, Partner  at MBC, LLC

Randall Buresh, VP Sales & Marketing at Sugar Foods Corporation

Kimberely Challoner, Director of Technical Services at Seneca Foods Corporation

Stacey Coates, Director, Human Resources at Bay Valley Foods

Andrea Collaro, Director Product Development-Healthcare at Walgreens

Charlie Conrads, Associate Category Manager at Topco Assoc, LLC

Kristin Cordz, Customer Service Manager at Market Actives, LLC

Lisa Czarnick, Accounts Receivable Supervisor at Clement Pappas  

Jill Dickey, Regional Vice President at Marketing Management, Inc.

Morgan Drummond, Buyer, Exclusive Brands at Whole Foods Market

Dean Erstad, Sr. VP of Sales at Seneca Foods Corporation

Kylah Farih, Category Development Manager at Trinidad Benham

Leigh Foulk, Senior Sourcing Analyst at Topco Associates, LLC

Terri Fubio, Director of Private Label Sales at DelGrosso Foods, Inc.

Jerry Gilbert, Vice President Retail Sales at Mother Parkers Tea & Coffee

Lori Goodrich, Sales Development Manager at Topco

Renee Hicks, Account Manager at Roehl Corporation

Marie Horodecki-Aymes, Director Branding, Design & Packaging at Metro Inc.

Eduardo Horta, Development Manager at Sugar Foods Corporation

Michelle Jareczek, Director Human Resources at Topco Associates  

Cheryl Johnson, Purchasing Specialist - WBRG President at Mizkan Americas

Keiran Kelly, SVP Retail Sales at TreeHouse Foods

Alexandra Kerr, GM Beverages at Sturm Foods, Inc.

JenniferKiebles, Sr. Brand Manager at McCain Foods USA

Zara Kinsella, Sales Director at Marketing Concepts Group

Kathy Kugelman, Director, Product Lifecycle Management at Bay Valley Foods

Cristina Labontu, Associate Sourcing Manager at Topco Assoc.

Lucy Landesman, President/CEO at Tee Pee Olives, Inc.

Heather McNew, VP Business Development at Amigos Foods

Gregory Moise, Manager, Organization Effectiveness at Daymon Worldwide Inc.

Whitney Moore, Vice President, Human Resources at Daymon Worldwide

Cheryl Navoy, Global Business Solutions-Finance Lead at McCain Foods USA, Inc.

Desiree Nelms-Saari, Senior Manager of Material Resource Planning at Seneca Foods Corp

Andrea Ondesko, Senior Customer Service Manager at Seneca Foods Corporation

Harry Overly, Chief Customer Officer at TreeHouse Foods

Samantha Peskie, Director R&D at Sturm Foods / Treehouse Foods

Carol Peterson, Accounting Administrator at Mizkan Americas

Kristen Powers, Category Analyst at Mizkan Amercas, Inc.

Anitha Rajan, Business Development Analyst at Mizkan Americas

Christine Regan Davi, Vice President at Product Quest

Lisa Robinson-Davis, Senior Director, Private Brand Quality Assurance at Walmart International

Jean Ryan, Marketing and Brand Strategy Manager at Daymon Worldwide

Corri Schenck, Director, Global Benefits and Mobility at Daymon Worldwide

Dara Schuster, Sr. Marketing Manager at Bay Valley Foods

Mark Sedlacek, Vice President and General Manager at Sugar Foods Corporation

Katherine Sheldon, VP Category Management at Seneca Foods

Brooke Sims, Senior Category Development Analyst at Trinidad Benham Corporation

Mary Stack, Director of Sales at KKM

Denise Terribile, Executive Assistant at Global Tissue Group, Inc.

Letitia Van Belkum, Snr HR Director at Daymon Worldwide

Jessica Walker, Sr. Packaging Engineerat Topco Associates LLC

Jacky Webster, Customer Logistics Manager at Bay Valley Foods

Stacy Wong, Marketing Specialist at Clement Pappas & Co. Inc.

Collette Zeller, Senior Quality Specialist at ConAgra Foods

Congratulations Kristal Sevcik!

Kristal is now Private Label Regional Sales Manager at Red Goldafter 12 years at Faribault Foods.  "The move has proven to be a good one in terms of the wonderful team and support that I have gained with Red Gold." 
Upcoming Industry Events 

Top Women in Store Brands Award Nominations  

Open until June 30  click here  

 

August 12-14,  Anaheim Marriott, Anaheim, CA 

 

PLMA Annual Washington Conference

Sept 28-29, Washington D.C. 

 

Storebrands Collaboration Summit,  

Sept 30-Oct 1,  Chicago, Illinois

 

WISE Annual Meeting,

November 15, Chicago, Illinois

PLMA Tradeshow,

November 15-17, Chicago, Illinois
Follow WISE on Twitter, Facebook & LinkedIn
 

Partner Spotlight:  Federated Group
www.FedGroup.com

Food is a business, but to us it's personal 
  

Federated Group is a premier sales and marketing company in the grocery, foodservice, drug and convenience store business. Working with retailers, distributors, wholesalers and manufacturers, our ultimate goal is to provide a wide range of solutions to drive growth and tangible results for our customers' private label and foodservice programs.

 

Federated began in the early 1900's when an entrepreneur named Smith Michael Flickinger opened the first Red & White branded grocery store in Buffalo, New York. Flickinger continued to expand Red & White stores across the country and in 1943 the Voluntary Group System was born to serve the growing needs of independent grocers and wholesalers. In 1968, we changed our name to Federated Group. 

Since our inception, we've been helping to grow the food business by delivering sensible solutions to our customers, members and suppliers that are easy to execute and grow revenues and profits in multiple channels. Federated is unique in the industry due to our deep expertise in grocery and foodservice sales, private brands, sourcing, Q&A, supply chain, branding and marketing.

           

Over the course of our journey, Federated has evolved to meet the changing needs of the marketplace. As a result, we are proud to offer a rich portfolio of solutions to foster food business growth. Our sister companies include, Golden Bay and SailPointe Creative & Marketing. We are also the owners of four highly successful private label brands: Better Valu, HyTop, Parade, and Red & White.  Read more 



Committee Spotlight:  Coming Soon - WISE Resource Center (WRC)


As part of our ongoing commitment to provide members with professional development tools to advance diverse leadership in the store brands industry, WISE will launch the WRC (WISE Resource Center) in August.

 

The WRC is a comprehensive, members-only site providing information and resources to help you increase your professional knowledge, skills and capabilities. Documents, videos and research covering thirteen subject categories will be offered on the site. Whether your interest is to acquire and develop new skills and competencies or to improve existing ones, the WRC is designed to give you the resources you need to achieve your goals.

 

The following is a list of the subject categories included in the WRC:

 

Branding                                   Mentoring 

Career Development                   Negotiation 

Change Management                 Networking 

Communication                         Private Brands Industry 

Diversity                                   Risk Taking / Risk Management 

Leadership                               Strategic Thinking / Planning

Marketing / Advertising   

  

Each of the WRC subject categories will be populated with resources in a variety of educational formats such as articles, books, case studies, presentations, videos and white papers. The site is designed so that members can easily review and download their preferred resources at any time for their use.

 

We encourage you to actively participate in the WRC. This will enhance your user experience and help us continuously improve the overall quality of the WRC.   In addition to searching and reviewing the current content on the site, you will also be able to engage in other activities in the WRC, such as:
  • Rate the content you read - Your opinion matters.  You can help improve the popularity of a specific resource by rating or liking it. The more people view and like a piece of content, the more popular it becomes.  An item's popularity will determine whether a piece of content remains posted in the WRC long-term.
  • Share content with others using WRC Social Sharing - Sharing content is a great way to help us spread the word on meaningful and relevant material.   Sharing also encourages others to contribute their own responses to the material.
  • Provide feedback to WISE - Let us know your thoughts, comments, suggestions, and recommendations on the site and materials. The more feedback we can collect, the more transparent and engaging our WRC will be for our members.
  • Recommend content for the site - Once the site is launched, we will provide instructions for you to submit information that you have collected and believe would be useful to include in the WRC.

We look forward to introducing you to the WRC very soon. Look for an announcement with additional information about this new resource in your upcoming WISE communication.  Download article 


WISE Webinar Recap 

How to Read a Person Like a Book:  Understanding Behavioral Diversity  
  

More than 130 people joined the June 4, 2015 webinar presented by Dr. Tony Alessandra, CEO of Assessments 24x7 LLC. The session opened with an overview of the Platinum Rule, "Do unto others as they would have you do unto them." Dr. Alessandra stated that personality conflicts frequently occur due to not being able to connect with another person and perhaps not understanding why. This "connectedness" can be improved by following the Platinum Rule.

 

The Golden Rule ('Do unto others as you would have them do unto you') can backfire when it comes to diversity as we are all different and sometimes we unknowingly rub people the wrong way because of our cultural or regional backgrounds. Dr. Alessandra discussed how to use knowledge of behavioral styles in order to understand how to implement the Platinum Rule: Talk to people the way they need to be spoken to. Treat them as they need to be treated.

 

Dr. Alessandra then shared four primary behavioral styles and asked the participants to score themselves:

  1. Guarded: Play cards close to the vest - feelings are not shared
  2. Open: Readily and willingly share feelings and thoughts (perhaps too much at times!)
  3. Indirect: Slower paced, less assertive, ask more than tell, cautious with taking risks, follow rules by letter of law
  4. Direct: Faster paced, more assertive, tell more than ask, less cautious with taking risks, follow rules by spirit of law
The results of the polling showed that most people are a combination of all four behavioral styles, with dominant tendencies toward one.

 

To view the entire webinar to learn more about your behavioral style and how to "Read a Person Like a Book," click here or visit the "Resources" page on the WISE website under the Professional  Development tab.

 

Join us for our next webinar on September 16, 2015, 12:00 p.m. CST - Managing & Motivating A Multi-Generational Workforce.  Download Article 

 

We Value and Thank our 2015 Partners


 





Silver Partners 
Brand Strategy Consultants, Faribault Foods, Inc., Global Tissue, Land O'Frost, LiDestri Food & Beverage, Marketing Concepts Group, Marketing Management, Inc., Paramount Coffee, and Trinidad Benham Corporation.

Bronze Partners 
Algood, Belmont Partners,  Flagship, Hormel, Marsh Supermarkets, Merisant, Mother Parkers, Peak Foods, Progressive Sales and Marketing, Reynolds Consumer Products, Roehl, Safeway, Sam's Club,  Tee Pee Olives, Western Family, Whole Alternatives, and YFY Jupiter

 
 
 
Women Impacting Storebrand Excellence
627 S Dorchester Ave.,Wheaton, Illinois 60187