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"Starting with Super Select in 2014 we took what we learned, rolled up our sleeves and implemented improvements across all print processes!"
- Dean Reitz - Optima G7 Color Expert
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January 26th, 2015 marks a big step in Print Quality and Color for Optima customers. This week, Optima will implement advances in Print Technology across all processes! Especially exciting is the impact from quality and color on our grand format Colossus Dye Sub.
In 2013, Optima took a step back and looked at our color output across all print processes.
During that time, we realized that each printer was behaving drastically different from one to the next.
In general, we had pretty good saturation but had poor color reproduction in several areas: poor shadow contrast, harsh light-to-dark transitions and flesh tones that were too yellow.
We began focusing on our neutrals and grays through the G7 calibration method. This gave us the uniform look that we wanted and, more importantly, needed to offer our clients. The drawback was that we lost too much of our saturation. Around this time, we began tinkering with what would eventually become Super Select in 2014.
In 2014, Optima introduced Super Select premium large format graphics.
We added an increase of saturation and vibrancy, excellent flesh tone reproduction and improved contrast and transitions. All of this was done without loss to our neutral and near-neutral gray range. Super Select gave us the recipe we needed to apply these same ideas to the rest of our existing print devices. Today, we can accurately reproduce color across all of our print processes while achieving a similar look between devices.
Select HERE to see all of Optima's capabilities!
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Preflight Tips From Optima's Graphic Support Specialists
- AProofNow.com is our non-branded ftp site, uploading your files to our ftp will notify us they are on their way and provide confirmation to you that the art files have been received by Optima.
- When building artwork with a gradient, using Photoshop to create the gradient is your best option.
- When multiple files are needed to produce a job, upload files the same day whenever possible to save production time. We cannot put a job into production until all artwork has been received.
We are always here. Contact Us for questions or help.
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Strategic Account Manager
My 21 year old son asked for a new hi-tech, does everything except wipe your nose, wrist watch gadget for Christmas this year. Me, just now learning the fine art of getting the time to stop flashing on my VCR (and NO I did not use black electrical tape) decided to do my due diligence and start my search with my good friend Google.com. Easily navigating all the ads and eventually stumbling across the brand and model he wanted, I perused countless reviews while silently CONTINUE
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Unique Retractable Display Solution
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The M2 retractable display is not only a great option to the discontinued M4, it is flexible and easy-to-use with an innovative solution that makes it easy to vary between different messages in your display.
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Hit The Floor Branding with Horizontal Marketing
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Temporarily out of stock. Call for availability.
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