We Send a Huge THANK-YOU
To our Trade Show Sponsors!
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NCIBA Trade Show Last-Minute Updates
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* If you haven't yet signed up, you can still register at the show, pay for any meal events (if not sold out), and renew your membership if need be. Cash, check, or credit card accepted, but credit card charges will include a 3% transaction fee. To review the schedule of events, here's the link to the Attendee packet.
* Bad News: Anthony Horowitz cancelled his tour and will not be attending our Children's Author Tea/
* Good News: Gene Yang, author of Boxers & Saints (longlisted for the National Book Award), has graciously agreed to step in and replace Horowitz as a speaker. As a result, Gene will not be attending the Author Reception. * Did you register for the Trade Show by using the editable pdf form and hitting the "submit" button? If so, we may not have received it due to glitches with a trial product from Adobe. Please give us a call or send an email if you want to confirm that we have your info. We want to ensure that your Trade Show experience a warm and welcome one by knowing that you're joining us.Thanks! (415) 561-7686 or elsa@nciba.com. *All paid meal events are ticketed this year. Pre-paid tickets can be collected at registration; booksellers who have been invited to events by publishers will need to get their tickets from the sales rep. No ticket, no entry. * Due to a sold-out show floor, we have six exhibitors located in the South Hallway (to the right and around the corner from the Registration area). Please makes sure to visit those 'overflow' exhibitors when you're at the show. They include: Alibris Cassidy House Journal Stone Publishing Logos Publishing House Phoenix Publishing Small Press Distribution * If you are planning to ride BART, we will be running a shuttle bus between the San Bruno BART station and the Conference Center on both Thursday and Friday, We will have a 15-seat van drive in a loop between 8:30am and 7:30pm that will ensure no more than a 15-20-minute wait. The driver will take a lunch break and a couple of other short breaks during the day, but we will cover the BART station with a volunteer during those times. If you are waiting more than 20 minutes at the San Bruno BART station, please call 415-317-2409 and let us know. To help you orient yourself, here's a map of the station. The shuttle will be parked somewhere near the area of Kiss & Ride and Taxis. The road to the left of Tanforan Shopping Center is El Camino Real; the road intersecting Forest Lane Park is highway 380, which connect 280 and 101. The shuttle will hop onto 380, exit onto South Airport Blvd. and drive about a mile to the Conference Center - I drove it recently in seven minutes. You can take either a Millbrae or SF Airport train - not Daly City, which doesn't go to San Bruno. Also, we are grateful to BEA and Partners West for their sponsorship of the shuttle service!
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Post on NCIBA's Facebook Page at the Trade Show
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If you are coming to the trade show, we'd like you to share your experience with us through social media. Tell us one good thing about the show, take pictures and share them, tweet - we'd really like to document the proceedings this year. The settings have been changed on the NCIBA Facebook page to allow anyone to post or tag photos, so we encourage you to talk it up, take photos of your favorite authors, and generally spread the word about all the fun stuff happening. This is your show; let us know what you think about it!
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California Bookstore Day At the Trade Show, Online
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Our California Bookstore Day (CBD) coordinater Samantha Schoech has been talking almost nonstop with publishers in order to nail down ideas for limited edition word-based items to be produced exclusively for CBD. We will have a first "reveal" of some of these exclusive items at the trade show, both at our Membership Meeting on Thursday, October 3 (9:30am in Baden Room B) and throughout the show at our CBD table in the Registration area. Please stop by and give us your input and feedback on the event!
Also at the trade show, we'll be showing off our new
CBD decals (see below - they look great on cars!), canvas book bags, and t-shirts. We'll be offering them for sale to all attendees - $2 per decal, $5 per bag, $10 per t-shirt (men and women - various sizes), and we can also accommodate bookstores interested in purchasing the book bags for resale.
We're also pleased to announce the launch of our website, cabookstoreday.com. It's still in its formative stages, but the site will become more robust very soon. A big thank-you to our web designer, Zack Ruskin from Book Passage, for getting the site up and running so quickly.
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Don't Wait to Register for the Winter Institute!
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Just one week after registration opened for Winter Institute 2014, event registration is nearly filled. The American Booksellers Association is encouraging all booksellers who want to attend the January 21 - 24 event in Seattle to register online as soon as possible. In previous years, ABA has noted that some booksellers wait to register until after the fall regional shows; however, this year space may not be available through the end of the regional trade show season. In addition, the four tours of Seattle-area bookstores - two half-day and two full-day tours on January 21, prior to the institute's opening reception - are proving especially popular and are likely to sell out even sooner.
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A Party for Harvard at University Press Books
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A Celebration of Harvard University Press's 100th Anniversary will be held at University Press Books in Berkeley on Wednesday Oct 2nd from 5:30 to 7:00. Join us to celebrate Harvard at UPB and raise a toast!
University Press Books is at 2430 Bancroft Way, Berkeley
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Classified Advertising
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JOB OFFERING
Mrs. Dalloway's, Berkeley, seeks a part-time evening & weekend bookseller. Experience required. Knowledge of gardening books a plus. Please reply to ann@mrsdalloways.com.
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Sell More Books To Your Customers with Hut's Place
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Take a look at the latest issue of Hut's Place, the weekly newsletter column dedicated to driving book buyers into bookstores with news of popular new releases, new titles on bestseller lists, hot books arriving in paperback, and more. Here's an article from a recent column: New Books from Old Favorites
W is for Wasted by Sue Grafton. "Two dead men changed the course of my life that fall. One of them I knew and the other I'd never laid eyes on until I saw him in the morgue." With that intro, Grafton sends her now-iconic  private eye Kinsey Milhone off on her 23rd adventure, investigating two seemingly unrelated deaths - one the murder of a disreputable PI, the other a homeless man apparently dead from natural causes but with Kinsey's name on a piece of paper in his pocket. The only disappointment here is that Grafton is running out of alphabet letters. Kinsey Milhone is one of the most appealing detectives - female or male - in contemporary fiction, and she has remained consistently true to her beliefs and her lifestyle choices over three decades. Fans of hers will be delighted by W Is for Wasted while wondering "what's next?" after X,Y, and Z. Never Go Back by Lee Child. Jack Reacher returns, which is good news for all of us who have grown to know and love the former military cop - the quintessential loner who metes out justice on his own idiosyncratic terms. In this book, Reacher has traveled to the headquarters of his old unit, the 110th MP, to meet in person the new  commanding officer, Major Susan Turner, who was an intriguing voice on the phone in a previous book. Unfortunately, it isn't Turner behind the CO's desk, and Reacher (as is to be expected) finds himself thrust into a series of escalating perils that lead to a jailbreak and a cross-country flight. Unlike Tom Cruise, who played our hero on the big screen, Jack Reacher is a big, imposing figure who rarely starts fights but even more rarely loses them. But what makes Reacher such an interesting character is not his brawn but his brain. Author Lee Child is a master of creating seemingly inexplicable situations and clues that Reacher alone is capable of interpreting, and it is the solving of these puzzles that provide much of the enjoyment of the Reacher stories. Never Go Back is no exception - enjoy. MaddAddam by Margaret Atwood. One our literary giants brings to a conclusion her celebrated dystopian trilogy that began with Oryx and Crake in 2003 and continued in  2009 with The Year of the Flood. The new novel picks up  just after most of the human species has been eradicated by a man-made plague, and Atwood brings back many characters from previous installments to navigate a post-apocalyptic world. MaddAddam can be read on its o  wn, but it's fair to say that readers of the first two in the series will probably enjoy it more. Some independent bookstores may not have both of the first two titles on the shelves, but both are available in paperback and easily orderable.
If you forward Hut's Place to a few good customers (or family and friends) with an invitation to subscribe, they'll buy the books from you when they read about something they want - a win-win, right?
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CEO Update Names ABA's Teicher in Top CEO List
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CEO Update, a publication and membership group following association news and executive careers, has named ABA's Oren Teicher in its list of top association CEOs.
 The article, published this month, noted that under Teicher's tenure the American Booksellers Association's membership has grown from 1,401 to 1,632 bookstores, and the association has taken on mega retailers Amazon and Overstock, fought for sales tax fairness, and developed a digital partnership with Kobo.
One nominator said of Teicher and ABA, "I can state for a fact that Amazon.com would not be collecting sales tax in any state in this country without ABA's ability to organize grassroots lobbying efforts in the independent bookstore community."
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Poster Reminds Customers That Books Make Great Gifts All Year Round
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The NCIBA has done a new color printing of its poster touting books as gifts that's available free to any interested bookstore member. The message is simple - books make great gifts for any person and any occasion; to date, more than 75 stores have requested and received posters.
The impetus for the poster's creation came from the notion that, although book buyers may spend less on themselves in tough times, they will usually not shirk on spending when purchasing a gift. So why promote books as great gift ideas only during the holiday season? Book customers purchase gifts all year round, so let's remind them that books are the perfect answer. The poster, measuring 11x17 and printed on card stock, can be ordered for free by emailing hut@nciba.com. Or use the concept to create your own messaging and let us know what you come up with.

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