Greetings!
Planning and preparations for the ICMA "Expanding Beyond Classifieds" Conference taking place in Prague, Czech Republic 13-16 November at the Intercontinental Hotel are well underway! Get ahead of the game by reviewing the conference programme, registration costs, social events so you're prepared to register at the end of July!
Other industry events are critical to our Members' continued learning and networking. Therefore, ICMA has renewed its partnership with BIA/Kelsey, an advisory firm in the local media space providing consultation and valuation services, research and forecasts, Custom Advisory Services and conferences for media companies. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. Our partnership with BIA/Kelsey, offers ICMA members a $200 discount on their public registration rate for their 2013 events.
Check out ICMA's other partners in which you may benefit from here.
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Concentra Media Focuses in on Local
After suffering from revenue loss, ICMA Member Concentra Media has focused in on local opportunities. Their approach includes serving hyperlocal editions and websites for specific communities and websites targeting niche groups. An example of their niche approach is the "Made in Limburg" site. This niche website targets local entrepreneurs and managers of small- and medium-sized businesses, a community which they estimate to be about 20,000 people. By focusing on inspiring stories and stories that have never been written, the site now reaches an estimated 10,000 unique visitors per business day! Concentra Media's innovation is an inspiration for us all!
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