Continue reading if you are an online classified publisher or a marketplace enthusiast.    

A large number of listings or huge traffic on your site does not mean anything to advertisers, unless they get interested buyers contacting them. Advertisers do not feel good if buyers are not able to contact them. Connecting buyers to sellers is the core function of your website. Are you doing it well? How do you know? How can you prove it to your advertisers?

Advertisers are already demanding transparency, and you will have to prove the value of your online media by giving them hard facts about number of contacts, not visits. We at Hakema have worried about these issues so that you don't have to.

Tomorrow at the ICMA event in Köln, Hakema Connect will be launched. This hosted solution acts as a layer between your publishing platform and users. It provides multiple contact channels & analytics, using just a few lines of code.