CSA BOARD OF DIRECTOR'S SPRING MEETING
The Promotion Committee discussions included:
- The 2015 Bull buyer's survey was reviewed in depth. Information gathered will be used in new CSA ad material.
- A decision was made to not produce a CSA calendar for 2017.
- Promotional material - new Simmental caps in black and blue are in office inventory. Please check them out on the CSA website, along with other available CSA merchandise
- AdFarm has been contracted to conduct a CSA marketing review and report back to the CSA board in July
The Breed Improvement Committee discussions included:
- A Stayability EPD will be implemented for Canadian Simmental cattle
- Economic value indexes API (all-purpose index) and TI (Terminal Index) will be made available on Canadian Simmental cattle. This will be done using the same formulas as the American Simmental Association in order to ensure consistency in the numbers between the two countries.
- A topic that has been addressed at length over the past two years is lowering the requirement of a Canadian male to 7/8 Simmental in order to be recognized as a purebred. The BIC and CSA board of directors have decided not to make that change at this time. The purebred status of Simmental males or females remains the same as in the past and it is the responsibility of the person importing animals from any country, including the USA, to ensure that it meets the requirements of purebred status in Canada.
The board decided to adopt CSA Director's Guidelines which will be provided to new CSA directors and will outline the expectations and responsibilities of the position. The Board also accepted the application from the Maritimes Simmental Association to host the 2017 Canadian Simmental Convention and National YCSA Show.