Waste Diversion Certification
FTC Guidelines Enforcement
As we welcome the New Year, market demand and evolving regulations are driving the need for third-party certification. The first few weeks of 2013 have set the precedent for Green Marketing Claims. The Federal Trade Commission (FTC) has ramped up enforcement of its Green Guides to prevent broad, unqualified environmental claims and corporations are being held accountable for misleading marketing of their products. With increased focus on the end of a product's life, attitudes are shifting and the emphasis on reducing overall landfill waste is on the rise.
GreenCircle Launches New Waste Diversion Certification
In response to these end-of-life disposal concerns, GreenCircle launched its Waste Diversion from Landfill Certification. This new certification provides forward-thinking companies a competitive advantage by verifying responsible waste management. Utilizing material flow analysis, GCC can verify and certify the percentage of waste a company or manufacturer diverts from landfill. There are numerous ways to handle end-of-life materials, and demonstrating a commitment to responsible management allows organizations to differentiate themselves from the competition. Below is a list of acceptable means of diversion:
- Source Reduction
- Materials returned to supplier
- Reuse in same process
- Reuse in different process
- Redesign to eliminate waste
- Processing and selling to third party
- Anaerobic digestion with energy recovery
- Waste-to-Energy (non-recyclable/not economically recoverable materials)
To learn more about GreenCircle's Waste Diversion Certification, click here.
FTC Demands Increased Clarity in Marketing Claims
The Federal Trade Commission (FTC), the nation's consumer protection agency, recently reached an agreement with four large retailers concerning charges of mislabeling of bamboo clothing, signifying the long-promised action against deceptive environmental claims. Household names including Amazon, Macy's, Sears, and Max Studio (Leon Max) were collectively fined $1.26 million in penalties for misleading consumers. Textiles labeled as "made of bamboo" which were really made of rayon warranted action from the FTC. "When attempting to appeal to environmentally conscious consumers, companies need to ensure they don't cross the line into misleading labeling and advertising," said Charles Harwood, acting director of the FTC's Bureau of Consumer Protection.
The FTC's increased demand for clarity in marketing claims, as well as intensified sustainable supply chain requirements, has heightened the need for product transparency. In addition to ensuring FTC compliance, studies have cited third-party certification as one of the most trusted forms of green marketing claims by consumers. GreenCircle's rigorous evaluation process has assisted numerous companies in a wide range of industries to properly manage their environmental claims to meet market challenges and generate new sales. As FTC enforcement increases, third-party validation becomes a necessary tool to secure your position in tomorrow's supply chain.
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