GreenCircle Certified, LLC 

 Assuring Accountability in

Today's Evolving Market

 

GreenCircle Brings Total Transparency

Back to Greenbuild

Meet Cindy Marrazzo, GreenCircle's  

New Sales Manager,  

at Greenbuild

 Cindy Marrazzo recently joined GreenCircle in the role of GreenCircle Sales Manager, bringing nearly 20 years of experience in customer support and value creation to our team. Cindy will be representing GreenCircle at Greenbuild 2012 on November 14 & 15 and would be happy to meet with you to discuss GreenCircle's certifications and how they can help build your brand. If you would like to schedule a meeting with Cindy, or would like to have her stop by your booth, please contact her at:   

610-569-1045
Cindy@GreenCircleCertified.com
,  Booth #4475 North.

GreenCircle Certifications Offered:

Carbon Footprint Reduction

 

Closed Loop Product

 

Life Cycle Assessment (LCA) Optimized

  

Recyclable Material

 

Recycled Content

 

Renewable Energy Use

 

Renewable Resource Content 

 

Sustainable Manufacturing Operations

 

Certified Environmental Facts  

(Multi-Attribute) 

 

For Details on Our Certifications Click Here

Visit GreenCircle at 
Greenbuild 2012

Dates: November 14 & 15, 2012

 

Location: 

Moscone Convention Center

San Francisco, CA

 

Booth: #4475 North

Returning to Greenbuild for the third year, GreenCircle is prepared to revolutionize third-party certifications. The recent LEED Interpretation Ruling precluding manufacturers from using national averages for recycled content reporting, along with the launch of our new Multi-Attribute certification, have established GreenCircle  as a market leader. Much has changed in the evolving green building marketplace over the past three years, but the demand for increased transparency has remained consistent. Come visit us at  

Booth #4475 North to learn more about our new Multi-Attribute certification or other certifications offered. 

 

GreenCircle Launches its 

Multi-Attribute Certification

 

GreenCircle's new Certified Environmental Facts™ (CEF) Multi-Attribute Certification is the answer to the rising demand for comprehensive, clear sustainability information. Much like a nutrition label, the CEF certification details all necessary environmental information in a straightforward manner. The label includes product attributes and key manufacturing impact reductions, providing consumers with a comprehensive view of the product's overall sustainability. Products with the CEF mark can be easily compared to other products to identify the most sustainable option and help consumers make more educated purchasing decisions.
(click to enlarge)

Benefits of Multi-Attribute Certification:

  • Distinguish Your Brand: Today's educated consumers have become much more selective, and third-party certification can help distinguish your brand as a sustainable option.
  • Connect with Customers: The CEF label was designed with simplicity in mind. The information is easy to understand so you can connect with your customers.
  • ROI: Return on investment through increased sales in today's discerning market.
  • Demonstrate Brand Integrity: GreenCircle has always certified per plant, per product. This is the most accurate way to reflect the sustainability of a product and assure accountability.
  • Green Marketing: 56% of consumers don't believe that the companies they purchase from will tell the truth about their green products. Third-party validation creates a level of consumer trust that has been lacking in the green marketplace.
For more information on our Multi-Attribute Certification, click here.
 

LEED Interpretation Ruling Validates 

GreenCircle's Drive for Specificity

 

GreenCircle applauds the October 1, 2012 LEED Interpretation Ruling (LIR) by the United States Green Building Council (USGBC) which addresses the issue of potential green-washing by some manufacturers. Since its inception, GreenCircle has been leading the way in assuring accountability in third-party certification of recycled content claims. Utilizing our rigorous evaluation process, GreenCircle consistently certifies on a per plant, per product basis.

 

Market Issue:

  • Some manufacturers use North-American/national averages in lieu of plant specific data.
  • In "averaged" results, some products or plants may be misrepresented and could reflect inflated recycled content information.
  • Builders/architects specifying a product to maximize recycled content are being misled, and may not meet LEED requirements.

Resolution:

 

As stated in the formal LIR: 

  • "An average recycled content claim, especially one that incorporates multiple product lines or places of manufacture, does not meet the credit intent and is not acceptable for LEED documentation."
  • "Recycled content claims must be specific to the installed product (and therefore place of manufacture); regional or national claims do not meet credit requirements."
For more specific information, click here.