Join Our Mailing List
Mark Rauch's Tenant Rep Times  
September 24, 2014

 



Southern California Tenant Representation                   
Intelligence Integrity Focus

Taking Your Facility Requirement To A New Level
Artistically Creatively Passionately

Tenant Representation Beyond Expectation!
Downtown Los Angeles Cityscape Sunset
MARK DAVID RAUCH
Greetings!
 
Welcome to the "Tenant Rep Times".  You are receiving this edition of my eNewsletter because you rent or own commercial office space and are either my client or a potential client.  I trust you will enjoy this issue and get a "gem" or two out of it.   
 
Your email address will only be used to communicate with you and will NEVER be sold, shared, rented or otherwise provided to other entities.
IN THIS ISSUE
LANDLORDS SHOULD DO MORE TO RETAIN TENANTS
RESOURCE
MARK'S' POINT OF VIEW
Landlords Should Do More To Retain Tenants 
Presented By Mark Rauch
 
"The true worth of a man is to be measured by the objects he pursues ."  
                                                       -Marcus Aurelius Antoninus-
                                         

Why is it that tenants that renew their leases typically do not get the same economics that new tenants get? Many tenants mistakenly assume that because they have been a loyal tenant that pays their rent on time, that their landlord will renew their lease with favorable terms and conditions . What needs to be understood is that most landlords presume their tenants will renew and therefore are captive. Because of this high renewal probability, the landlord factors in favorable renewal terms into their pro formas at the time of the original lease negotiations.

 

It is important to avoid this inconsistency by setting up your negotiations in such a manner that the landlord must compete for your tenancy. A tenant's business is not negotiating office space and landlords know tenants will not typically spend much time in prolonged negotiations. Landlords will come across as cooperative in order to appease the tenant to avoid them from hiring representation.

 

The landlord will offer nominal discounts, while keeping crucial lease protections, tenant improvements, operating expense exclusions and a host of other concessions out of the conversation. If the tenant does bring up these various terms. the landlord understands that negotiating an office lease is time consuming and will detract from the time a tenant has to center on their business.

 

In order to acquire the best terms possible, the tenant must establish they are not a captive tenant but rather a professional that is not dependant on the landlord. They should execute the right process to convey this message. Understanding space efficiencies, layout, evaluating the market, potential relocation facilities and what other landlords are willing to put on the table pursuant to the tenant's needs are all critical elements to the transaction. Having these requirements successfully negotiated in two or three relocation alternatives will compel the existing landlord to step up and negotiate a compelling renewal. Leverage cannot be emphasized enough. A lease due to expire within the next few years should be viewed as an opportunity and not an undue inconvenience.

 

The landlord needs you. The value of their building relies upon your tenancy. It should not be an unbalanced victory for the landlord.

 

Please contact me to discuss your office space needs.

 

Nothing contained herein is to be considered legal advice.  Always seek legal advice when evaluating any legal document.


Resource

 

Moonfruit
 
Every small business needs a decent web site, but getting one up and running can be time consuming and expensive. A whole range of apps exist to help you automate the process, but Moonfruit is widely praised as one of the best - plus you can use it to power e-commerce.

 

www.moonfruit.com
 

Mark's Point Of View


Question: Mark, I am planning on staying in my current space and renewing my lease. Do I still need a tenant representative?

Answer: Yes. We will examine several aspects of your current lease. One, do the terms of the lease meet today's economy? Two, does the space design meet your current need? We will conduct an in-depth analysis of your space usage. We will then go into the marketplace to identify opportunities. Next, we will solicit from your landlord their terms for a lease renewal while including necessary requirements to correct deficiencies of the lease space. We then measure the opportunities in the marketplace against the current landlord's proposal. This process guarantees that the current landlord is offering a market-driven transaction, while providing the lease space to match the current requirement.

 

I also want to reiterate that we are requesting meetings with Professional and Corporate Office Tenants

 

We are looking to represent a handful of Tenants, each occupying 5,000 rentable square feet to 500,000 rentable square feet.

 

Please call or email us to schedule a time to discuss how we can help.
 
The only way to help you is to hear from you.
 
Please don't keep me a secret.  Other than representing you, a referral is the greatest compliment I can receive. 
My focused specialty is solely driven to advocate the office space interests of Southern California-based corporations and professional services firms in leasing and purchasing negotiations of all types-renewals, relocations, renegotiations, recasting, subleasing, terminations and investments on a local, regional, national and international basis through a network of offices in 200+ markets around the world.
 
Assignments range from single office lease transactions to national and multi-national real estate portfolios.
 
It is my sincere desire to develop meaningful, long term relationships as your trusted
Tenant Rep Consultant and friend.
 
Regards, 
 
Mark
MARK DAVID RAUCH 


Thank you for taking the time to spend a few minutes with me.

Sincerely, 
 
Mark D. Rauch
Senior Vice President
Travers Realty Corporation
Direct: 213-430-2469
Mobile: 818-943-2959

mrauch@traversrealty.com
License # 01019455 
View my profile on LinkedIn
Follow me on Twitter
Visit my blog