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Greetings from the Bureau of African Affairs and 
a Snapshot of 
Public Diplomacy in Action
Office of the Under Secretary of State for 
Public Diplomacy and Public Affairs 
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Greetings from the Bureau of African Affairs, Office of Public Diplomacy!

 

Our public diplomacy in sub-Saharan Africa supports President Obama's four key policy goals for that continent:  strengthening democratic institutions, fostering trade and economic prosperity, advancing peace and security, and promoting opportunity and development.  Our program for emerging leaders advances the President's policy for economic prosperity and promotes opportunity and development. 

 

From women entrepreneurs who are transforming the business landscape of the continent to innovative young leaders who are inspiring a new generation, our programs connect pioneers to their promise.

 

Recognizing that young people make up over 60% of the population in most African countries, outreach to youth and the next generation of African leaders represents one of our most important initiatives.  President Obama announced an expansion of the Young African Leaders Initiative (YALI), an exchange program that will bring over 500 young leaders to the U.S. annually, during his recent trip to the continent.  Providing leadership training at colleges and universities across the United States, the YALI program will also offer networking, internship, and continuing education opportunities for the young leaders after they return to their home countries.

 

Africa's economies are growing rapidly.  Our programs respond to the strong interest in American entrepreneurship and private enterprise.  Our African Women's Entrepreneurship Program (AWEP) has fostered valuable commercial ties with the U.S. through professional exchange programs.  Alumni are building AWEP chapters back in their home countries that are helping to develop new possibilities for women entrepreneurs.  And our English language learning programs help Africans better connect to the global economy.

 

As Africa's democracies and development grow, these groups are essential for Africa to realize its full promise.  Thanks to YALI and AWEP, there are now thousands of dynamic leaders who are ready to respond to these opportunities.

 

David Gilmour

Deputy Assistant Secretary for Public Diplomacy

Bureau of African Affairs

Public Diplomacy Programs
Programs by Area July 29 - August 9, 2013

Bureau of African Affairs (AF)

 

Wildlife Conservation in South Africa: American wildlife conservation expert Matt Lewis visited rural communities on the edges of South Africa's largest national park, meeting with traditional leaders and community members to discuss the benefits of conservation. At meetings hosted in three communities, Matt talked about how rural communities can profit and better their lives by protecting the wildlife instead of harboring poachers. In addition to reaching rural leaders and community members, Matt engaged with field rangers and others involved on the frontlines of the anti-rhino poaching efforts in the Kruger region. Wildlife conservation, including protecting rhino, is a priority area for the current administration. Rather than just raising awareness about conservation in SA's largest cities, this program allowed us access to a new audience of decision-makers and key influencers by reaching into the rural communities at the center of the conservation debate.


Rwanda Film Festival Workshop - "Girls Make Movies":  Embassy Kigali funded a workshop run by the Rwanda Film Festival for girls to learn the art of film from an American film crew, how to use a camera and other film technology, and how to craft a piece.  The short films they created during the workshop were shown at the Film Festival's closing ceremony.  The purpose of the workshop was to empower female youth through an introduction to film technology and teach the skills necessary to enter the industry locally.

 

Ambassador Speaks to Muslim Radio Audience in Uganda: Ambassador DeLisi was the guest on a one-hour radio talk show on Uganda's most popular Muslim radio station. The journalist, an International Visitor Leadership Program (IVLP) alum, related his experience in the U.S. while asking questions that allowed Ambassador DeLisi to articulate our relations with Muslim population countries, building on President Obama's Cairo speech and noting our shared values and interests in a prosperous, secure future.  The Ambassador's participation in this popular show advanced the Mission's goal of building bridges between Americans and Ugandans through interfaith dialogue. 

 

YES Students Coming and Going in Ghana: Embassy Accra brought together participants of the Youth Exchange and Study (YES) program to discuss safety and security, culture shock, educational opportunities and alumni activities. Incoming YES grantees briefed the outgoing participants. Deputy Chief of Mission Pat Alsup encouraged the outgoing high school students to start their journey with an open mind and serve their country as cultural ambassadors.  For those returning, the Alumni Coordinator emphasized current activities being implemented by the alumni community to enhance their exchange program.  Discussion groups were divided into smaller sections to meet each other and share their varied experiences in the program.   

Broadcasting Board of Governors (BBG)


New BBG Governors Sworn In:  Jeffrey Shell took the helm as Chair of the Broadcasting Board of Governors after being sworn in at BBG headquarters.  Shell is joined by fellow Board members Matthew Armstrong and Ambassador Ryan Crocker, who were also appointed by President Obama.  The Broadcasting Board of Governors is a bipartisan board appointed by the President and confirmed by the U.S. Senate; the Secretary of State serves ex officio. 

Leslie Hyland sworn in as Chief Financial Officer (CFO) of the Broadcasting Board of Governors: The CFO is the principal budget, accounting and financial management officer for the BBG and coordinates closely on budgetary matters with Voice of America, Radio Free Europe/Radio Liberty, Radio Free Asia, Middle East Broadcasting Networks and the Office of Cuba Broadcasting. Hyland will plan and coordinate all phases of the agency's budgetary processes, from yearly formulation and presentation to justification and execution, as well as provide related advice to the Board and senior management.

Bureau of East Asian and Pacific Affairs (EAP)

 

Promoting Startups and Entrepreneurship in Jakarta:  Embassy Jakarta's high-tech outreach center, @america hosted the launch of the first Jakarta Startup Weekend, an initiative to help young entrepreneurs establish startup businesses. The launch began with a networking dinner followed by 25 business pitches.  The event was part of the Embassy's ongoing efforts to support economic growth and a culture of entrepreneurship in Indonesia.

 

Presidential Delegation Builds Goodwill:  A U.S. Presidential Delegation led by Ambassador Sung Kim signaled the importance of the U.S.-Republic of Korea (ROK) Alliance in various events marking the 60th anniversary of the Korean War Armistice.  At an official ceremony, ROK President Park presented a "Thank You" plaque to Ambassador Kim as the representative for all countries that came to the Republic of Korea's aid during the Korean War.  The Presidential Delegation also attended ceremonies at the Blue House and a Veterans Banquet, where Ambassador Kim delivered remarks as the representative of the Heads of Delegation from 27 participating countries.  President Obama's remarks at the National Korean War Veterans Memorial in Washington and the Delegation's activities in Seoul grabbed extensive Korean media coverage.

 

Cambodian Students Complete MOOC on Democratic Development:  Embassy Phnom Penh honored seven participants who recently completed a Major Open Online Course (MOOC) on democratic development by Stanford University and Coursera.  A USAID representative gave opening remarks, reflecting on her own experience observing societies working toward democratic development all over the world.  Four of the course participants also spoke about how the course had expanded their understanding of democracy and inspired them to be more active to promote democratic change.  The attendees were from Cambodian youth organizations, local universities, and civil society.  

 

NE China Regional Security Conference Focuses on North Korea:  Consulate Shenyang organized Northeast China's first U.S.-China Northeast Asia Peace and Development Forum which brought together forty regional foreign policy and economic specialists along with four U.S. academics, to discuss North Korea (DPRK) and U.S.-China relations.  The event provided the participants a venue for candid discussions with Chinese researchers, many of whom regularly visit the DPRK and speak with North Korean officials.  It was the first opportunity for some of the Chinese participants to discuss the Korean Peninsula and regional security issues with American scholars.  The program provided an opportunity for post to connect with new audiences and to shape the narrative regarding relations with North Korea.

 

Blogs on New Consulate Compound in Guangzhou Reach 1 Million Followers:  Consulate General Guangzhou posted three micro-blogs highlighting the opening of the new Consulate compound's environmentally-friendly features, and a positive quote from the first visa recipient. These micro-blogs reached over 1 million followers and generated 300 comments on various platforms. Comments have focused on the gardening within the compound and curiosity about the building's cutting-edge features. This social media outreach provided post with an opportunity to reach new, youth audiences and to shape the narrative about environmentally friendly urban development.

Bureau of Educational and Cultural Affairs (ECA)

 

African Women Entrepreneurs Meet with Secretary Kerry:  Secretary Kerry met with 30 women participating in the African Women's Entrepreneurship Program (AWEP) which is an IVLP designed to empower women by supporting entrepreneurship. The Secretary spoke with the women in both English and French about the importance of this exchange program to create networks with local companies, business incubators, schools, and NGOs across the United States. Once the entrepreneurs return home, they will connect with AWEP chapters in more than a dozen countries and mentor women in their communities. 

 

Sports Envoys Empower Angolan Youth:  In their recent visit to Angola as ECA Sports Envoys, WNBA player Patr�cia "Ticha" Penicheiro and former NBA player Cedric Ceballos engaged youth through a series of basketball clinics, interviews, and lectures.  This sports diplomacy program, developed in partnership with the NBA, successfully promoted cross-cultural cooperation between the United States and Angola and revitalized sports as an extension of education in institutions ranging from underserved public schools to universities.  As a build-up to the program, Embassy Luanda worked with seven artists from a center for homeless boys to liven up outdoor basketball courts in two of the city's poorest neighborhoods.

 

Former Secretary Clinton Participates in Reception for 2013 Class of Fulbright-Clinton Fellows:  The J. William Fulbright Foreign Scholarship Board, in partnership with The Wilson Center and the Fulbright Association, hosted a reception on July 29 to honor the outgoing 2013 J. William Fulbright-Hillary Rodham Clinton Fellows.  Former Secretary Clinton attended and addressed the fellows. This year's cohort of Fulbright-Clinton Fellows will serve in partner country governments in Burma, Ethiopia, Guatemala, Haiti, C�te d'Ivoire, Malawi, Nepal, and Samoa, where they will work side-by-side with the policymakers of those countries to address key public policy challenges.

 

Alumni Engagement Innovation Fund Awarded to J1 Alumni for First Time:  "Let's Fund It," a program created by the Macedonia Summer Work Travel Alumni Association (SWTA) project, is the first ever J1 Alumni project to win funding in the Alumni Engagement Innovation Fund competition.  The SWTA, a non-profit organization created in January 2013, is the first of its kind founded by former SWT participants.  Co-founders Viktor Mitevski and Marko Georgievski, said, "We were inspired to do something 'from the students for the students' in order to emphasize the benefits of the SWT program and help our members find the best ways to implement the positive practices they have seen and learned in the United States."  The project will develop 200 Macedonian youths' ability to identify economic opportunity, stimulate innovation, and cultivate entrepreneurism.   

 

Alumni Take Salvadoran Youth on Trip to Space:  Salvadoran English Access Microscholarship participants and their parents chatted with NASA Engineer Paul De Leon via Skype and visited a lunar module replica during a four day space exploration program created by Fulbright alumnus Carlos Pacas, coordinator of the U.S. Science Corner at Universidad Don Bosco, and IVLP alumna Celeste Trabanino, education program director at the Tin Marin Children's Museum.

Bureau of European and Eurasian Affairs (EUR)

 

PeacePlayers' Bring Cypriot Youth Together:  Doug Overton, Assistant Coach of the NBA's Brooklyn Nets, and Kelly Schumacher, member of the U.S. National Women's Basketball team, visited Cyprus and taught the fundamentals of basketball to 64 young players from both the Greek Cypriot and Turkish Cypriot communities.  Local media covered the efforts to build peace through sport.

 

Stuart Milk Speaks on LGBT RightsU.S. activist Stuart Milk, nephew of Harvey Milk and co-founder of the Harvey Milk Foundation, was in Lithuania to promote LGBT rights, giving a series of presentations and roundtables.  He joined MP Marija Ausrine Pavilioniene in a press conference where he highlighted his family's Jewish-Lithuanian ancestry and shared Harvey Milk's struggle and accomplishments in shaping U.S. society and promoting dialogue.  He also held a roundtable discussion with Lithuanian MPs who are or have been members of an ad-hoc Equality committee. The Public Affairs and Political-Economic sections collaborated on this closed-press roundtable on political strategy for the MPs and Mr. Milk.  Working publicly on LGBT issues remains politically unattractive and MPs shy away from any events linked to sexual minorities. 

Bureau of International Information Programs (IIP)

 

IIP Maintains Web Operations During Mission Shutdowns: IIP, in coordination with Consular Affairs, supported five AF Embassies and nine NEA Embassies and Consulates closed August 5 through August 10 for security reasons.  

 

Obama, Kerry Iftar Remarks Spark Praise and Appreciation:  IIP's Arabic Facebook pages Amreekani and AlAmreekania highlighted President Obama and Secretary Kerry's Iftar remarks at the White House and Department of State, respectively, garnering heartfelt messages of appreciation and support from followers of both communities.  Both posts reached a total of 207,640 people and received 292 likes, 71 comments and 113 shares.  179 readers clicked to read the translated remarks with Algeria, Morocco, Yemen, and Tunisia as top countries. 

 

American Imam Sheds Light on Muslim Life in the U.S. to Hundreds Worldwide:  Imam Khalid Latif of the Islamic Center at New York University joined a multi-point web chat through IIP's CO.NX office to discuss his experiences as a Muslim born and raised in the United States. Imam Latif refuted misconceptions about the treatment of Muslims in the United States to the over 300 total participants who joined live, including 10 groups that hosted roughly 200 students at American Spaces throughout South Central Asia and East Asia and Pacific. Over 100 online participants logged into the web chat bringing the virtual attendance to its maximum capacity. 

 

IIP Speaker Leads to Arrest of Ivory Trafficker: The recent arrests in Togo of an ivory trafficker brought attention to IIP's Speaker program. Bryan Christy, a National Geographic journalist, travelled to Lome as part of the program and highlighted Togo's position as a transit country for ivory smuggling.  Comments after his presentations included, "...but there's no elephants here. I had no idea traffickers would be here." This increased awareness in the country eventually led to the arrest of a trafficker by Togolese authorities.  Visiting the police station after the arrest, the Economic counselor was recognized as being "the person with Bryan Christy."

 

Study in the USA Post Webchat Draws Audience: 

Over 320 individuals joined a webchat produced by U.S. Embassy Santo Domingo, a first effort by the IIP trained embassy staff, in support of the White House's 100K Strong Initiative to encourage international education exchanges in the Western Hemisphere. Academic Specialist Francesca Hernandez and Moderator and Cultural Specialist Irene Gonzalez answered audience questions about scholarship opportunities and the application process for Latin American students to study in the United States. More than 600 questions and comments were submitted in the chat. 

 

Community Responds to USAID Initiative: Democracy Challenge's announcement of a USAID program to support the future of women and girls in Afghanistan reached 26,312 people and elicited strong opinions from followers, both negative and positive.  

 

Fans Celebrate Mandela's Birthday and Wildlife Conservation in Africa:   Followers of Global Conversations: Our Planet brought a conservationist's perspective to the online celebration of Nelson Mandela's 95th birthday, appreciating the connection between the world leader and the issue. The post reached 28,688 people and received 920 likes, 22 comments, and 59 shares. 


Entrepreneurship Webchat Promoting White House Initiative Becomes Most Viewed Spanish Language Livestream of 2013: More than 400 individuals joined a webchat on developing a business plan and promoting the new Small Business Network of the Americas (SBNA). The program featured Marisela Villamil and Mauricio Gaitan of Hispanic Business Center and Ingrid Figueroa of the Center for the Promotion of Small Business in Central America who joined from El Salvador. The event also included a segment by Julio Zelaya, President of the Learning Group in Guatemala and a video produced by IIP's video team.  @AmericaGovEsp and Iniciativa Emprende promoted the program, along with 11 posts and four consulates in Spanish-speaking countries.  

International Organizations (IO)
 

USUN and Office of eDiplomacy Organize TechCamp for Journalists: To correspond with the U.S. emphasis on the protection of journalists in conflict zones as part of our presidency of the UN Security Council, the U.S. Mission to the United Nations and the Office of eDiplomacy organized a TechCamp on July 25-26.  The event, which took place at the City University of New York Graduate School of Journalism, brought together more than 80 technologists, journalists, academics, and UN officials, representing approximately 20 countries, to discuss practical applications of  technology to the vital yet often dangerous work of journalists.  At the end of the conference, participants presented their project proposals, which included building a search engine to verify credibility of photos and videos taken in conflict areas, creating a massive open online course that compiles resources for journalists in the field, and designing a journalism incident reporting tool. The community forged at TechCamp NYC will continue to be connected through its Facebook page, and USUN and the Office of eDiplomacy will maintain contact with participants as they continue to develop their projects. 

Bureau of Near Eastern Affairs (NEA)


Ambassador Shapiro Appears on Top-Rated Political Satire TV Show: Ambassador Dan Shapiro made a surprise primetime appearance on "Matzav HaUma," a top political satire program and the overall second highest rated television show in Israel. As Ambassador Shapiro sat on the "hot seat," a panel of four leading Israeli comedian-pundits questioned him on U.S.-Israel bilateral relations. He responded sharply in fluent Hebrew, emphasizing the close cooperation between the governments and peoples of the Unites States and Israel and therein garnering laughs from the live studio audience. 


Virtual Geography Quiz Entertains Thousands of Iraqis:  PAS Baghdad hosted the third in a series of live Facebook chats on U.S. culture, society, and values with Iraqi citizens, this installment taking the form of a quiz on U.S. geography. Staff posed and answered questions in Arabic and English on climate, population, geographical features, and the Muslim community in the U.S. This chat was viewed by over 25,000 people and generated over 1300 likes and 500 comments. During the month of Ramadan, when travel outside the Embassy is nearly impossible, online chats keep PAOs engaged with Iraqi youth. 


Jazz Musician Jonathan Batiste Holds Workshop at LeBAM Summer Music Camp: Through partnership between the Zouk Mikael Festival and PD Beirut, American jazz artist Jonathan Batiste

held a workshop for the Lebanese Association for Music (LeBAM)'s International Summer Band Camp. 12 students from LeBAM were joined by 12 young local professional musicians to play under Batiste's guidance for two hours as more than 75 diverse young musicians and teachers from LeBAM looked on. As the young musicians played with Batiste's band, Stay Human, they fostered a tangible atmosphere of collaboration and understanding. 

Bureau of Public Affairs (PA)

 

PA's Office of Broadcast Services (OBS) Amplifies Israeli-Palestinian Peace Talks Around the World: OBS' coverage of Secretary Kerry's remarks opening the Israeli-Palestinian peace talks was transmitted live by major international broadcasters worldwide, including the Associated Press, BBC World, Al Jazeera (English and Arabic), and Al Arabiya. Subsequent distribution of OBS' coverage appeared in over 25 major broadcasters' news programs, with total audience exposure conservatively estimated in the tens of millions.

 

Syria Humanitarian Assistance Amplification: International Media Engagement (IME) facilitated an 

interview with Syrian opposition station Orient TV for Deputy Assistant Secretary for Population, Refugees and Migration Kelly Clements and USAID Senior Official Robert Jenkins on President Obama's recent pledge of $195 million in humanitarian assistance to alleviate the Syrian refugee crisis. Mr. Jenkins highlighted that the U.S. is now providing more than one billion dollars in humanitarian assistance and he called on the international community to continue to contribute more assistance to the growing humanitarian crisis.  Mr. Jenkins also discussed the difficulties of distributing aid to Syrians in all fourteen governorates within the country and expressed gratitude toward Syrian aid workers who assist international humanitarian organizations despite extreme risks.  DAS Clements applauded the efforts of neighboring states that have opened their doors to Syrian refugees and emphasized the U.S. role in global refugee resettlement programs.  DAS Clements also reiterated that the assistance programs are run independently of the Syrian government and aid is allocated based on need, not on sect or political affiliation.

Bureau of South and Central Asian Affairs (SCA)

 

Bike Ride for the Environment:  Embassy Kathmandu's Youth Council organized a Bicycle Rally that took cyclists on a 10-mile journey through the capital to highlight environmental issues, especially pollution, and the need for bicycle-friendly conditions in Kathmandu. Over 60 cyclists participated, including members of the Youth Council and Embassy community. The closing event was held at Patan Palace which was renovated through the U.S. Ambassador's Fund for Cultural Preservation in 2008. There was coverage of the event in both vernacular and English language print media. 

 

Young Filmmakers Debut Their Work: Last week, on a new youth-oriented television program on TV1, two filmmakers from the Afghan Voices, supported by Embassy Kabul, showcased their new documentary works. Kubra Jafari, a student at the American University of Afghanistan who has produced films about female military pilots, debuted her newest documentary about a group of young techno dancers who practice and perform Michael Jackson-style dance - but do so underground for fear of social disapproval. Herat-based filmmaker Najib Ibrahimi shared his work about star-crossed lovers who, after abandoning their comfortable lives in order to be together, now live on the streets. The filmmakers received their training and equipment as part of a ten-month grant to the Afghanistan New Generation Organization.

 

Connecting through Museums:  Museum professionals in Sri Lanka and the Maldives engaged in professional development workshops led by Smithsonian Curator Karen Lee. The workshops covered collection management, exhibition planning, and fund raising.  In Kandy, Ms. Lee conducted a program at the "Temple of the Tooth" for officers of the National and the International Museums focused on using technology in exhibitions.  In Sigiriya, she worked with museum officials and conservationists to help them market the UNESCO World Heritage Site to attract more visitors. The Maldives workshop focused on creating exhibits that act as social objects and spark conversation and visitor interaction. 

 

Handicrafts Festival Promotes Cooperation and Entrepreneurship: A weekend of festivities highlighted U.S. support for the textile and artisanal handicraft sector. Charg� Griesmer gave opening remarks at the festival, highlighting how Embassy support to the textile and traditional craft sector has promoted women's entrepreneurship, mentorship, professionalization, and cultural preservation. A dinner the following evening at the Charg�'s home provided an opportunity for approximately 30 artisans and expert advisors from around Central Asia, India, Malaysia, and Singapore to share their perspectives on ways to grow and highlight this important economic sector. Local media gave significant coverage to the festivities.


Soccer Academy for Young Women: American Center Colombo hosted nearly 200 female high school students for a one day soccer academy.  Cultural Affairs Officer Dawn Suni explained to the students how girls'

 participation in sports is popular in the United States and showed them the documentary "Kick Like a Girl," which highlights how girls are empowered through sport. The students joined Suni on the playing field for an hour of soccer coaching and expressed their gratitude for arranging this event to encourage girls to pursue athletics for fun and empowerment.

 

Consulate General Lahore's Facebook Tops the Charts: On August 6, PAS Lahore's Facebook page passed the milestone of 500,000 fans, giving it the largest Facebook following for any consulate worldwide and the fifth-largest Facebook following among all embassies and consulates. Mission Pakistan's four main Facebook pages (the Embassy and three consulates) reach nearly two million followers.

Bureau of Western Hemisphere Affairs (WHA)

 

U.S. Embassy Steals the Show at Lima Book Fair with E-Reading stand: Embassy Lima hosted a stand dedicated to digital books at the Lima Book Fair.  The stand included 20 tablets containing literature and content from the United States and Peru to allow visitors to experience the new e-reading technology, applications, and educational tools.  Four of the tablets were dedicated to children's content.  This is the first time the Embassy had a stand at the book fair, which expected to attract 500,000 visitors. 

 

Sports and English Diplomacy in Brazil:  PAS Sao Paulo, Brazil, inaugurated the Estrelas do Futebol (Soccer Stars) program which will provide one year of soccer practice, English classes, and leadership training to 30 public school girls ages 13-15.  PAS is partnering with SESC S�o Paulo and with their bi-national center Associa��o Alumni, as a follow up to the ECA-funded Soccer Envoy Program that brought American Olympians Julie Foudy and Brandi Chastain to Sao Paulo in May.  This program highlights the U.S. Government commitment to women and girls' empowerment.

 

Thank you for reading A Snapshot of Public Diplomacy in Action.  Please feel free to contact the newsletter editor, Solveig Reeker, with any questions or comments at ReekerSC@State.gov