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A Snapshot of
Public Diplomacy in Action
Tara D. Sonenshine, Under Secretary of State for
Public Diplomacy and Public Affairs
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Greetings!
You have to love the photograph below of participants dressed as comicbook and movie characters. They were some of the 2,800 participants who attended a celebration of American graphic novels and comic books at Embassy Jakarta's high-tech cultural center, @america, now marking its second year. It seemed like public diplomacy was particularly busy on the air and through social media lately. President Obama's inauguration was well received around the world, whether it was college students watching the festivities on a TV screen at the American Corner at Iraq's Basrah University, or Nigerian radio listeners tuned in to Kano-based Freedom Radio, which hosted discussions on the subject. And our own Bureau of International Information Programs (IIP) streamed live coverage of the inauguration to more than 6,600 viewers from 127 countries, and our embassies posted translations of the President's address in Chinese, Russian, Arabic, Persian, French, Spanish, and Portuguese. Embassy Riyadh streamed to the CO.NX portal for the first time, opening channels for online participants via Facebook or Twitter. Assistant Secretary of State for South and Central Asian Affairs Robert O. Blake talked with young executives and social entrepreneurs on the embassy's "A Conversation with Bangladesh" TV show; and Ambassador to Suriname Jay Anania co-hosted a radio program on ABC Radio to talk about jazz and how it reflects American values in the context of Martin Luther King, Jr. Day. These were just some of the ways in which our public diplomacy continues to engage people - particularly youth - around the world. You can read more below. Enjoy! Sincerely, Tara Sonenshine |
Public Diplomacy Programs
Programs by Area for the Week of January 21, 2013
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Bureau of African Affairs (AF)
Explaining U.S. Role in Mali: Embassy Bamako reached out to media to convey messages about the U.S.
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Ambassador Leonard on Malian TV
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support for the French and African-led International Support Mission to Mali ( AFISMA.) Ambassador Leonard gave an interview to Malian private TV station Africable, emphasizing that the United States is fully engaged in the comprehensive effort to help resolve the crisis. Deputy Chief of Mission (DCM) Stephanie Syptak-Ramnath also met with journalists from Time, Newsweek, and McClatchy, and reinforced the U.S. position supporting the intervention against extremist forces, as well as our backing for democratic elections and provision of humanitarian assistance. Public Affairs Officer (PAO) Leanne Cannon and the DCM also spoke off-the-record to additional international news agencies. All of the interviews stressed the need for a comprehensive approach that brings about a return to full democracy, improved security, negotiations with northern groups willing to support Mali's unity and territorial integrity, and humanitarian relief for refugees and internally displaced persons.
Cultural Preservation in Tanzania: The Ambassador's Fund for Cultural Preservation (AFCP) Coordinator Dr. Martin Perschler visited Tanzania, where he saw AFCP-funded
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Dr. Perschler with mosque community members in Pemba, Zanzibar
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projects in Zanzibar and mainland Tanzania. Dr. Perschler highlighted to the largely Muslim communities the U.S. support for cultural preservation, working with local communities to preserve global heritage treasures that are uniquely Tanzanian. The Coordinator's visit supported post's goals to promote interfaith outreach, and it highlighted the positive impact of AFCP programs in Tanzania.
Hausa Radio Show on U.S. Inauguration: Embassy Abuja's Senior Information Specialist Sani Mohammed, as well as Voice of America's Ibrahim Alfa Ahmed and Nigerians resident in the United States, participated in a live 60-minute Hausa language discussion on Kano-based Freedom Radio about President Obama's second term inauguration and lessons for Nigeria. Mohammed highlighted President Obama's remarks about what binds Americans together as a nation: "not our skin color, our faith or our lineage, but our allegiance to the idea articulated in our Declaration of Independence." He also talked about President Obama's appeal to Americans that "Now, more than ever, we must do these things together, as one nation, and one people." The program was streamed live on the Internet, and generated positive comments and suggestions for a peaceful transfer of power in future Nigerian elections. This program was part of post's ongoing efforts to promote greater transparency, accountability and good governance in Nigeria.
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Broadcasting Board of Governors (BBG)
Alhurra Television and Radio Sawa Mark Second Anniversary of the Egyptian Revolution: Alhurra Television and Radio Sawa commemorated the second anniversary of Egypt's revolution with extensive coverage and programming. Alhurra Television and Radio Sawa's network of correspondents blanketed Egypt to provide comprehensive reporting of the historic occasion. Read more>>
Radio Ozodi's Web Access Restored, But Tajik Reporter Remains Banned: Radio Free Europe/Radio Liberty's (RFE/RL) Abduqayum Qayumove, Radio Ozodi, is back online following an Internet blackout that included its website, Facebook, and several other independent news sites. Authorities attributed the incident, which began on January 18, to "technical problems," although Asia Plus reported the blackout was coordinated by Tajik authorities. Read more >> |
Bureau of East Asian and Pacific Affairs (EAP)
Grammy-Award Winning Folk Trio Tours Malaysia, China, and Pacific Islands:
A State Department-sponsored American Music Abroad folk ensemble wowed audiences in Malaysia, China, Vanuatu, and Papua New Guinea with its new take on bluegrass and old-time music. Grammy-award winners Cathy Fink, Marcy Marxer, and Barbara Lamb played to full house audiences that included students, local musicians, journalists, and government ministers. Although many of the audiences had never before seen a banjo or heard American folk music, the group's interactive, high-spirited approach had them on their feet. The group also led master classes for students, jammed with local musicians, and arranged a number of special performances for young children. The program highlighted American musical traditions and generated a great deal of positive media coverage.
@america Celebrates Second Anniversary and Highlights American Comics: U.S. Ambassador to Indonesia Scot Marciel kicked off a second anniversary celebration for Embassy Jakarta's high-tech cultural center, @america, that included VIPs and over 600 guests. The theme of the festival - American comics and graphic novels - included talks by American independent comic book artists Josh Neufeld and Jason Shiga; Indonesian artist Ardian Syaf, who draws for Marvel and DC Comics; and Dr. Naif Al-Mutawa, creator of "The 99," a group of Islamic su�perheroes. EAP Deputy Assistant Secretary (DAS) Susan Stevenson and IIP Acting Deputy Coordinator Courtney Austrian joined a judging panel for a costume play competition. The weekend festivities attracted more than 2,800 participants and continued the @america tradition of reinforcing the image of the United States as open, celebratory, and eager to engage in shared traditions.
Former NBA Coach Tom Newell Continues Sports Diplomacy Success in Kwajalein, Marshall Islands: After a highly visible and successful week in Majuro, Former National Basketball Association (NBA) Coach Tom Newell visited Kwajalein and Ebeye as part of the State Department's Sports Diplomacy program to conduct local clinics for students, coaches, and referees. Mr. Newell has traveled to over 40 countries following his NBA career, teaching basketball fundamentals and encouraging kids to apply the skills of discipline and hard work to other aspects of their lives. Coach Newell has helped the Republic of the Marshall Islands certify Level 2 coaches - the first time in all of Oceania - and establish an active Coaches Association.
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Bureau of Educational and Cultural Affairs (ECA)
Triple Play: Educational Advising + American Corners + Alumni: Using an Embassy Baghdad Alumni Small Grant, EducationUSA-trained volunteer student advisor Hassanien Hassan organized the first in a series of outreach sessions encouraging Iraqi students to study in the United States. Held at Baghdad University's American Corner, Hassanien's event was a triple play in promoting EducationUSA, Alumni Programs, and American Corners.
IIP and ECA Host Location-based Apps Webinar for #ExchangeAlumni: The Bureau of Educational and Cultural Affairs (ECA), in partnership with the Bureau of International Information Programs (IIP), hosted the fourth digital storytelling webinar for #ExchangeAlumni on January 24. The discussion focused on the use of location-based mobile applications to keep #ExchangeAlumni connected, expand their international networks, and encourage online and offline collaboration. Speakers included two former Fulbright scholars: Josephine Dorado of New York City's The New School and Whit Schrader, founder of Pearescope. Dorado and Schrader explained how to use location-based apps and answered questions from the live online audience of 191 participants representing 40 countries across the globe.
Grenada Exchange Alumni Organize MLK Day of Service: In honor of the Martin Luther King, Jr. Day of Service, alumni of U.S. Government-sponsored exchange and training programs organized a day-long event in support of the Emergency Shelter for Girls in St. George's. The effort - a public/private partnership that included Embassy staff, alumni, and local businesses - involved more than 450 hours of service painting a dormitory, bathroom, and recreation room; weeding and landscaping gardens; and sewing custom sheets and pillowcases for the shelter's beds.
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Bureau of International Information Programs (IIP)
IIP Brings the 57th Presidential Inauguration to the World: On January 21, IIP streamed live coverage of the Presidential Inauguration, attracting 6,631 viewers from 127 countries. The Bureau also translated the President's address into Chinese, Russian, Arabic, Persian, French, Spanish, and Portuguese for distribution by posts. In the lead-up to Inauguration Day more than 90 U.S. Missions from every geopolitical region used IIP-produced social media messages, articles, pamphlets, captioned photos, and transcripts on topics such as the peaceful transition of power. IIP's Democracy Challenge page garnered 14,000 engagements with a reach of 1,450,000 people. A recording of the Inauguration is available on the CO.NX portal.
American Spaces Celebrate Dr. Martin Luther King, Jr.: In the lead-up to Martin Luther King, Jr. Day, American Spaces around the world held events commemorating his legacy. The American Corner Kisumu in Kenya collaborated with three organizations and 250 young people from different youth groups to organize a peace march. The American Corner on the island of Pemba, Tanzania hosted English-language college students to discuss civil rights and screen a documentary on Dr. King. And, in Russia, Ambassador McFaul engaged an energetic crowd of 130 students, teachers and exchange alumni at the Moscow American Center on the legacy of Dr. King.
eJournal Explores New Frontiers: "Science: The New Frontier" examines how the Internet and other technologies are helping to shape the questions pursued by scientists and the ways in which scientists interact and share new knowledge. The issue, now available online, also highlights remarkable discoveries by younger scientists in understanding the genesis of disease, our place in the universe, and the brain's circuitry.
Embassy Riyadh Launches Virtual Programming: On January 12, Embassy Riyadh streamed to the CO.NX portal for the first time, providing online participants a new means for engaging with post by chatting from their Facebook or Twitter accounts. Embassy Riyadh hosted Professor Gregory Gause, a nonresident senior fellow at the Brookings Doha Center, for a discussion in Arabic and English on the relationship between Saudi Arabia and the United States.
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Bureau of International Organizations (IO)
Ambassador David Lane Leads Media Tour to Malawi and Tanzania: United States Mission to the United Nations (USUN) Rome organized a media tour for seven journalists from Malawi, Uganda, Ghana, Niger, Tanzania, France and Italy to show the reporters how countries like Tanzania and Malawi are investing in food security programs and how UN food agencies and the United States are helping them achieve their goals. The tour highlighted how the media can play an important role in promoting accountability for the investment commitments made by governments and development partners and, more importantly, for achieving development outcomes. The Ambassador blogged about his trip on DipNote, the Department of State's Official Blog: Smallholder Farmers Go Commercial in Tanzania and Reporting on the U.S. Fight Against World Hunger. USAID Representative Raises Awareness of Neglected Tropical Diseases in Geneva: Kristen Easter, the U.S. Mission's Senior Development Advisor and United States Agency for International Development (USAID) Representative to the United Nations, participated in a press conference organized by the World Health Organization (WHO) to launch the 2nd Report on Neglected Tropical Diseases (NTDs). The WHO report marks a new phase in the prevention, control and elimination of many tropical diseases. |
Bureau of Near Eastern Affairs (NEA)
Tel Aviv: Bringing New Orleans to Nazareth: Public Affairs Section Tel Aviv brought renowned New Orleans clarinetist Evan Christopher to Nazareth for a jam session with the students of the Polyphony Foundation Conservatory, a school that brings Arab and Jewish kids together through classical music. The students learned about New Orleans-style jazz and improvised with Christopher on a jazz riff to Bach's Suite in D minor. The session was the perfect example of how music is a common language that can bring people from different countries and cultures together. Basrah: Presidential Inauguration in Basrah's American Corner: Inaugural festivities in Washington were followed enthusiastically on television by Public Affairs Section Bashrah, local college students and their deans at the American Corner at Basrah University. Consul General Bill Grant and other American officers attended a gathering of key university faculty and Iraqi Young Leaders Exchange Program (IYLEP) alumni to watch the Presidential Inauguration ceremonies. Before the crowds gathered, Public Affairs Basrah chaired a program with the Chancellor, Vice Chancellor and several deans from the university to announce new initiatives at the American Corner, such as English courses and teacher training opportunities, resulting from the Vice Chancellor's visit to the United States with the Governor of Basrah. Kuwait: Visual Arts Program Connects Embassy with Local Artists and Admirers: Embassy Kuwait City brought together a diverse local audience for a presentation by Bret Webster, a desert landscape photographer who spoke at a local gallery about the importance of connecting with one's surroundings to capture their beauty. Mr. Webster's exhibition was on display at Dar al Fanoon, Kuwait's oldest and most established art gallery. Mr. Webster also held various speaking engagements with students, aspiring artists and people with disabilities at the American University of Kuwait.
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Bureau of Public Affairs (PA)
Turkey Roundtable: The Bureau of Public Affairs, in coordination with Embassy Ankara, the United States Agency for International Development (USAID,) and the State Department's Bureau of Population, Research, and Migration (PRM) facilitated a media roundtable for Ambassador Ford, USAID Assistant Administrator Lindborg, and PRM Assistant Secretary Richard to discuss ongoing U.S. humanitarian assistance to Syria. Following their visit to the Islahiye refugee camp in Turkey, Ambassador Ford, Assistant Administrator Lindborg and Assistant Secretary Richard announced an additional $10 million in humanitarian assistance that will supply flour to bakeries in Aleppo to provide daily bread for approximately 210,000 Syrian people in need for the next five months. The roundtable was covered by seven Turkish media outlets as well as National Public Radio and numerous wire services including The Associated Press, American Free Press, Reuters and McLatchy.
Highlighting the U.S.-Mexico Economic Relationship: The Foreign Press Center hosted Assistant Secretary for Economic and Business Affairs Jose Fernandez, who spoke about the U.S.-Mexico economic relationship. This followed his trip to Mexico City from January 22-24 as part of a delegation of Assistant Secretaries from Commerce, Treasury, and Transportation. A half-dozen Latin journalists attended, including representatives from Colombian TV outlet RCN.
Journalists Learn About Volunteerism in the United States: The Foreign Press Center organized a reporting tour in recognition of the Martin Luther King, Jr. National Day of Service, highlighting volunteerism in the United States. The tour took place at the D.C. Armory, where thousands of volunteers from all over the country were assembling care packages for U.S. service members, wounded warriors, veterans, and first responders. Journalists interviewed representatives from various volunteer organizations involved in community service as well as volunteers working at the site about their experience volunteering in the United States.
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Bureau of South and Central Asian Affairs (SCA)
Afghanistan: A Discussion with Christiane Amanpour: CNN Foreign Correspondent Christiane Amanpour held a video teleconference with 12 Afghan female journalists to discuss her experiences as a female international correspondent covering Afghanistan. Prior to the teleconference Amanpour had interviewed Afganistan's President Karzai during his trip to the United States. She began the discussion by describing her long-time involvement and reporting on Afghanistan, including her groundbreaking interview with the Taliban in 1996. Her message was simply to keep pushing in the face of adversity and seize the moment and that great success can be achieved. The women shared their concerns about the future of Afghanistan, post-2014 and beyond. One journalist said that she wasn't afraid of the Taliban, but that she was afraid of jihadis and Islamic fundamentalists because, "they have money and they know the system." At the end of the discussion, Ms. Amanpour concluded by saying that Afghan women and their plight will always have good friends and supporters in the United States.
Bangladesh: Conversation with Assistant Secretary Blake Reaches over 7 Million Viewers: January's episode of post's monthly hit talk show, "A Conversation with Bangladesh" reached more than 7 million viewers nationwide on Desh TV. Assistant Secretary Blake spoke with a panel of young executives and social entrepreneurs about his recent participation in the South Asian Women's Entrepreneurship Symposium, U.S.-Bangladesh relations, and the New Silk Road. Post added Bangla subtitles to the show to further the program's reach.
India: Mumbai's Bollywood-Hollywood Inauguration Event Reaches Over 18 Million: Consul General Peter Haas and Atul Nishar, President of Namaste America, Indo-American Association for Art & Culture, co-hosted an Inaugural Ball in honor of the 44th President of the United States of America, Barack Obama, on the Consulate lawn. The ceremony featured a live telecast of the Presidential address from Washington and was attended by over 400 guests including Bollywood film star Rani Mukherjee and Hollywood actor Adam Rodriguez of "CSI: Miami." The event was widely covered in print and television media and amplified using social media.
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Bureau of Western Hemisphere Affairs (WHA)
"American Hour" Radio Show Launches in Mexico: Ambassador Wayne and Embassy Mexico City staff recorded the first installment of the "American Hour" music show on popular radio station Alfa 91.3. The initial broadcast focused on the U.S. Presidential Inauguration and Washington, D.C. as a tourist destination. This biweekly program, joining top-rated radio host To�o Esquinca's broadcasts, will feature tourist-oriented information on U.S. cities, American musical performers and recordings for young adults, and updates on Embassy events and programs. It will serve as a platform for promoting 100,000 Strong in the Americas and a wide range of consular news. Post expects to reach more than half a million listeners through each broadcast.
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Dreamkeepers Lifetime Achievement Award winner Patricia Bebia Mawa with CAO Diane Sovereign
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Commemoration of Martin Luther King Jr. Day: Cultural Affairs Officer Diane Sovereign (CAO) was a guest speaker and presented the DreamKeepers Lifetime
Achievement Award to Ms. Patricia Bebia Mawa, host and producer of the Canadian TV program "Planet Africa," on January 14 at the Canadian Martin Luther King Jr. Day Coalition Eighth Annual Celebration.
Ambassador to Suriname Co-Hosts Jazz Radio Program: On January 20, Ambassador Jay Anania co-hosted the Sunday evening jazz radio program on ABC Radio. The Ambassador drew on his knowledge of the
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Ambassador Anania co-hosts the Sunday jazz program with Jules Nooitmeer.
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history of jazz to highlight how jazz music reflects American values, and the role jazz has played in American society and culture over the years. Ambassador Anania spoke about the civil rights movement and peaceful transition of power, in the context of Martin Luther King Jr. Day and President Obama's inauguration.
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